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Beyond Staggered Sprints: Integrating User Experience and Agile

This is the talk I gave at Agile 2010 detailing how TheLadders.com UX team has been integrating UX practice into a new Agile environment.

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Beyond staggered sprints,[object Object],How TheLadders.com integrated UX into Agile,[object Object]
Who is this guy?,[object Object],With a hat like that, he must know his shit.,[object Object],Jeff Gothelf,[object Object],Currently: ,[object Object],Director of UX at TheLadders.com,[object Object],Previously: ,[object Object],Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startups,[object Object],Blog: ,[object Object],www.jeffgothelf.com/blog,[object Object],Twitter: ,[object Object],@jboogie,[object Object],Email: ,[object Object],jgothelf@theladders.com,[object Object]
Job site for professionals earning $100k or more and the recruiters/employers looking to hire them.,[object Object]
Execution team made up of product managers, developers and user experience folks. ,[object Object]
UX team made up of Interaction Designers, Visual Designers and Copywriters.,[object Object],Work spans both pre-paywall acquisition  and conversion marketing as well as post-paywall product design.,[object Object]
User Experience is a shared service,[object Object],Biz Line,[object Object],Biz Line,[object Object],Biz Line,[object Object],Biz Line,[object Object]

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Beyond Staggered Sprints: Integrating User Experience and Agile

Editor's Notes

  1. Using the style guide leveled the playing field between visual design and interaction design. Now everyone on the team could put together a production-ready prototype of most features on the site. This freed up time and allowed folks to get more work done in the two week timeframe. But the quality of the designs and the thinking behind them started to drop…….putting puzzles together is not quite the same thing as design.
  2. Prototyping allows us to show the rest of the team what the final app should look like and how it should behave before code is committed and without writing specs – essentially these took the place of our specs. Initially our prototypes were as functional as the one in the picture (delicious but not functional)…..
  3. By showing the team the protoype in a meeting, together we surfaced the requirements and the issues with the current approach. Initial goal was to cut out specs. Next goal is to deliver functional code so we’re not throwing away valuable hours……