The document discusses key learnings and insights from five years of experience with Lean UX, emphasizing the need for radical transparency in design and product development practices. It highlights the importance of continuous learning, responsiveness to market realities, and the iterative process of experimentation to validate assumptions. The findings suggest that humility, effective communication, and evidence-based decision-making are essential components for success in Agile environments.

1. A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

2. A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

3. Lean in the Enterprise Workshop | September 2015 _ _3

4. 4 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

5. L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

6. L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

7. L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

8. L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

9. M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

10. T W O T H I N G S E M E R G E D

11. D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

12. P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

13. L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY

14. 3 B I G L E A R N I N G S F O R D E S I G N

15. A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16. R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18. 3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T

19. N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21. C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22. T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23. H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24. H O W M A N Y O F Y O U A R E R U N N E R S ?
A Q U E S T I O N F O R T H E R O O M :
@ J B O O G I E

25. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

26. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

27. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

28. @ J B O O G I E

29. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

30. @ J B O O G I E

31. @ J B O O G I E

32. H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

33. "We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."

34. E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

35. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

36. I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

37. D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

38. R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

39. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

40. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

41. D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

42. P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

43. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

44. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

45. G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

46. T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E | | J E F F @ N E O . C O M
N E W B O O K I N 2 0 1 6 !
S E N S I N G B O O K . C O M

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