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A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
Lean in the Enterprise Workshop | September 2015 _ _3
4 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L
L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S
L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S
L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S
L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux
M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S
T W O T H I N G S E M E R G E D
D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S
L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY
3 B I G L E A R N I N G S F O R D E S I G N
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T
N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S
C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond
T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …
H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G
H O W M A N Y O F Y O U A R E R U N N E R S ?
A Q U E S T I O N F O R T H E R O O M :
@ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
@ J B O O G I E
H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
"We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?
I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S
R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S
G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H
T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E | | J E F F @ N E O . C O M
N E W B O O K I N 2 0 1 6 !
S E N S I N G B O O K . C O M
http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg
http://i.huffpost.com/gen/1975970/original.jpg
http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg
https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg
http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png
http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg

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13 Industry Trends You Can't Afford to Ignore
 

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Almost Everything I've Learned From 5 Years of Lean UX

  • 1. A L M O S T E V E RY T H I N G I ’ V E L E A R N E D F R O M 5 Y E A R S O F L E A N U X J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
  • 2. A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
  • 3. Lean in the Enterprise Workshop | September 2015 _ _3
  • 4. 4 Y E A R S A G O … T H E P O S T T H A T S TA R T E D I T A L L
  • 5. L E A N U X A L L T H E TA L K S W H I C H L E D T O T H I S
  • 6. L E A N U X - T H E B O O K ! W H I C H L E D T O T H I S
  • 7. L E A N U X - T H E M U S I C A L ! W H I C H L E D T O T H I S
  • 8. L E A N U X - T H E H A S H TA G ! W H I C H L E D T O T H I S #leanux
  • 9. M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
  • 10. T W O T H I N G S E M E R G E D
  • 11. D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  • 12. P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  • 13. L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY
  • 14. 3 B I G L E A R N I N G S F O R D E S I G N
  • 15. A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  • 16. R A D I C A L T R A N S PA R E N C Y T H E R E A R E N O S E C R E T S
  • 17. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
  • 18. 3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
  • 19. N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E A T U R E S
  • 20. C O N T I N U O U S L E A R N I N G T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
  • 21. C O N T I N U O U S C O N V E R S AT I O N Ship SenseRespond
  • 22. T H E O R G A N I Z AT I O N H A S T O S H I F T M O S T I M P O R TA N T …
  • 23. H U M I L I T Y N E W T O O L S , N E W WA Y S O F T H I N K I N G
  • 24. H O W M A N Y O F Y O U A R E R U N N E R S ? A Q U E S T I O N F O R T H E R O O M : @ J B O O G I E
  • 25. T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ? @ J B O O G I E
  • 26. Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  • 27. Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  • 28. @ J B O O G I E
  • 29. I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E @ J B O O G I E
  • 30. @ J B O O G I E
  • 31. @ J B O O G I E
  • 32. H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
  • 33. "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
  • 34. E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H A T ?
  • 35. E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X @ J B O O G I E What’s the smallest thing we can make or do to test our assumptions?
  • 36. I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
  • 37. D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 38. R E S E A R C H I S PA R T O F T H E C Y C L E W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”
  • 39. R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X @ J B O O G I E
  • 40. R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X @ J B O O G I E
  • 41. D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 42. P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
  • 43. T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T T H E A G E N C Y
  • 44. T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T I N - H O U S E T E A M S
  • 45. G E T T O P R O D U C T FA S T E R P R I O R I T I Z E L E A R N I N G O V E R G R O W T H
  • 46. T H A N K Y O U J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E | | J E F F @ N E O . C O M N E W B O O K I N 2 0 1 6 ! S E N S I N G B O O K . C O M