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Lean UXGetting out of the deliverables businessAgile 2011Salt Lake City, UThttp://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
Why am I up here?Designer. Team Leader. Lover of conference schwag. Jeff Gothelfcurrently: Director of UX at TheLadders.compreviously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startupsblog: www.jeffgothelf.com/blogtwitter: @jboogieemail: jgothelf@theladders.com#LeanUX
In the beginning…UX began with Information Architecture which no one had ever heard of#LeanUX | @jboogiehttp://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
Deliverables helped define Information ArchitectureAnd this was good#LeanUX | @jboogie
IA evolved and expanded into Interaction DesignDarwinism at work#LeanUX | @jboogie
Deliverables helped define these emerging  practicesAnd this was good#LeanUX | @jboogie
Value has ultimately been placed on the deliverableNot on the experience being created#LeanUX | @jboogie
Deliverables eat babies!I kid. Only a little.#LeanUX | @jboogie
With interactive experiences evolving rapidlyThe deliverable is just not enough#LeanUX | @jboogie
Lean UXInspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.#LeanUX | @jboogie
It goes a little something like this…Look familiar?Just the UX processPrototypeConceptValidate InternallyTest ExternallyLearn from user behaviorIterate#LeanUX | @jboogie
Designers can’t hide behind their monitor any more!Hope you like hanging out with designers.#LeanUX | @jboogiehttp://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
Get design work out there. Fast.In public. (Yes, where everyone can see it.)#LeanUX | @jboogie
What Lean UX is NOT#LeanUX | @jboogie
Lazy.Sorry. Designers still have to work hard.“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”Austin Govellacommenting on Whitney Hess’s “Why I Detest the Term Lean UX”http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/#LeanUX | @jboogiehttp://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
The only thing being removed is waste.You leave that stuff laying around and it starts to stink!#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
This is NOT design-by-committee!That never leads to anything pretty.#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
What Lean UX is…#LeanUX | @jboogie
ControlDesigners still drive the design#LeanUX | @jboogie
“But I’m giving up control of my work!”Not really. It just feels that way at first.#LeanUX | @jboogiehttp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
It’s not “The Spec” that gives controlThat’s the last mile of the value design brings to the team#LeanUX | @jboogiehttp://talkingtraffic.org/wp-content/images/stack_documents.jpg
If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just wasted 3 months of their life, not to mention the team’s.#LeanUX | @jboogie
Designers shouldn’t be expected to get it right the first timeNobody else has toFrom Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.http://www.alistapart.com/articles/design-criticism-creative-process/#LeanUX | @jboogie
Designers are the “Keepers of the Vision”The experience is design’s responsibility#LeanUX | @jboogiehttp://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
MomentumEveryone’s engaged. Everyone’s motivated.#LeanUX | @jboogie
Keep everybody moving forwardClients, stakeholders, design and team.#LeanUX | @jboogiehttp://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
QualityNo compromises#LeanUX | @jboogie
“Speed first. Aesthetics second.” – Jason Fried, 37Signals.com#LeanUX | @jboogie
“Going for the bronze.” – A Creative Director I used to work with#LeanUX | @jboogie
What about the quality of the design?Iterations mean quality continually improves.#LeanUX | @jboogiehttp://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
FeasibilityMake sure it can be built (and built well)#LeanUX | @jboogie
Prototype it!But not all of it.#LeanUX | @jboogiehthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
Once validated, demo to the team.Presto! Instant documentation.No additional deliverables are needed!#LeanUX | @jboogiehttp://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
Then show it to your customers.Keep it light and cheap.#LeanUX | @jboogiehttp://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
Fill in the gapsWhat did you not think about?#LeanUX | @jboogie
The more you talk about itThe  more you realize what’s missing#LeanUX | @jboogiehttp://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
Can I make this happen in my organization?Short answer: Yes. Long answer: Yessssssssss!#LeanUX | @jboogie
The internal software/web design shop.Well within your grasp.#LeanUX | @jboogiehttp://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
The interactive agency and services world.Tougher sell. Worth it in the end.#LeanUX | @jboogie
Agencies are in the deliverables business.#LeanUX | @jboogie
Recapping the “internal” Lean UX process….Remember?Just the UX processConceptValidate InternallyTest ExternallyLearn from user behaviorIteratePrototype#LeanUX | @jboogie
For services agencies it looks slightly differentGive your clients the power. They like that.Validate w/clientValidate w/clientConceptPrototypeIterateLearn from user behavior#LeanUX | @jboogie
Consultants are specialized mini-agenciesSuccess with Lean UX will be determined by attention level#LeanUX | @jboogie
Reducing deliverables efforts reduces revenueIn theory…Fewer deliverablesFewer billable hours$$$$Project delivered fasterHappier, more empowered clientRepeat customer#LeanUX | @jboogie
Invest in your client’s successIt shows the confidence you have in your work#LeanUX | @jboogiehttp://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
Distributed teams do it remotely!If they’re a part of you, it’s on! If not, it ain’t bloody likely.#LeanUX | @jboogiehttp://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
Is this good for every project?Use it where it makes sense.#LeanUX | @jboogiehttp://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
Functional, task-flow projects work well.There’s a clear end goal.#LeanUX | @jboogie
Highly experiential marketing projects will struggle.Time to ideate and create options is essential.#LeanUX | @jboogie
What about content heavy experiences?Some up front planning is necessary.#LeanUX | @jboogie
Case Study100 Days of Collaboration#LeanUX | @jboogie
Problem Statement:“You’re like Monster, but I have to pay for it.”#LeanUX | @jboogie
3 days, 3 themes:Acquisition and conversionResume servicesA human in every interaction#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
How do I get started?Here are 5 quick wins you can implement today#LeanUX | @jboogie
1Solve the problem togetherAs opposed to implementing someone else’s solution#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
2SketchingIt’s all the rage!#LeanUX | @jboogie
2Example of sketching at workV1 of the UI#LeanUX | @jboogie
2Sketching brings experiences to life fasterLaunched UI#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
3Get the experience out there, not the documentAct it out if you have to#LeanUX | @jboogiehttp://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
4Pair up!But do it, cross-functionally#LeanUX | @jboogiehttp://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
4Pairing saves timeIt also levels the playing field#LeanUX | @jboogiehttp://hoveringartdirectors.tumblr.com/page/2
4Pairing sets designers free, man…and empowers developers!#LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
5Style guides!The cause of, and solution, all your UX problems#LeanUX | @jboogie
5They’re good for developers too!Creates a reusable asset library and point from which to start#LeanUX | @jboogie
Designers are used to being heroes. Lean UX is distinctly, anti-hero.#LeanUX | @jboogiehttp://www.abegoodman.com/Images/greatest-american-hero.jpg
This is an evolution. Not a revolution.Designers must evolve to stay relevant.#LeanUX | @jboogiehttp://www.flickr.com/photos/freejay3/2387714157/sizes/l/
Once you go lean…Apparently it’s good and you can’t go back to…err…fat…or something#LeanUX | @jboogie
Let’s get back to the experience design business.It’s where it’s at (as the kids say)#LeanUX | @jboogiehttp://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
Thanks!Call me. Let’s chat.Jeff Gothelf@jboogiejeff@jeffgothelf.comwww.jeffgothelf.com/blogbit.ly/LeanUXslideshare.net/jgothelf#LeanUX | @jboogie

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(Agile 2011) Lean UX: Getting Out of the Deliverables Business

  • 1. Lean UXGetting out of the deliverables businessAgile 2011Salt Lake City, UThttp://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg
  • 2. Why am I up here?Designer. Team Leader. Lover of conference schwag. Jeff Gothelfcurrently: Director of UX at TheLadders.compreviously: Publicis Modem, Webtrends, AOL, Fidelity and an assortment of startupsblog: www.jeffgothelf.com/blogtwitter: @jboogieemail: jgothelf@theladders.com#LeanUX
  • 3. In the beginning…UX began with Information Architecture which no one had ever heard of#LeanUX | @jboogiehttp://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg
  • 4. Deliverables helped define Information ArchitectureAnd this was good#LeanUX | @jboogie
  • 5. IA evolved and expanded into Interaction DesignDarwinism at work#LeanUX | @jboogie
  • 6. Deliverables helped define these emerging practicesAnd this was good#LeanUX | @jboogie
  • 7. Value has ultimately been placed on the deliverableNot on the experience being created#LeanUX | @jboogie
  • 8. Deliverables eat babies!I kid. Only a little.#LeanUX | @jboogie
  • 9. With interactive experiences evolving rapidlyThe deliverable is just not enough#LeanUX | @jboogie
  • 10. Lean UXInspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.#LeanUX | @jboogie
  • 11. It goes a little something like this…Look familiar?Just the UX processPrototypeConceptValidate InternallyTest ExternallyLearn from user behaviorIterate#LeanUX | @jboogie
  • 12. Designers can’t hide behind their monitor any more!Hope you like hanging out with designers.#LeanUX | @jboogiehttp://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
  • 13. Get design work out there. Fast.In public. (Yes, where everyone can see it.)#LeanUX | @jboogie
  • 14. What Lean UX is NOT#LeanUX | @jboogie
  • 15. Lazy.Sorry. Designers still have to work hard.“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”Austin Govellacommenting on Whitney Hess’s “Why I Detest the Term Lean UX”http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/#LeanUX | @jboogiehttp://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg
  • 16. The only thing being removed is waste.You leave that stuff laying around and it starts to stink!#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
  • 17. This is NOT design-by-committee!That never leads to anything pretty.#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
  • 18. What Lean UX is…#LeanUX | @jboogie
  • 19. ControlDesigners still drive the design#LeanUX | @jboogie
  • 20. “But I’m giving up control of my work!”Not really. It just feels that way at first.#LeanUX | @jboogiehttp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • 21. It’s not “The Spec” that gives controlThat’s the last mile of the value design brings to the team#LeanUX | @jboogiehttp://talkingtraffic.org/wp-content/images/stack_documents.jpg
  • 22. If a designer spends 3 months perfecting a design only to find out it fails to meet customer and/or business needs, they’ve just wasted 3 months of their life, not to mention the team’s.#LeanUX | @jboogie
  • 23. Designers shouldn’t be expected to get it right the first timeNobody else has toFrom Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011.http://www.alistapart.com/articles/design-criticism-creative-process/#LeanUX | @jboogie
  • 24. Designers are the “Keepers of the Vision”The experience is design’s responsibility#LeanUX | @jboogiehttp://www.flickr.com/photoshttp://www.flickr.com/photos/kubina/1386979654/sizes/l/
  • 25. MomentumEveryone’s engaged. Everyone’s motivated.#LeanUX | @jboogie
  • 26. Keep everybody moving forwardClients, stakeholders, design and team.#LeanUX | @jboogiehttp://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/
  • 28. “Speed first. Aesthetics second.” – Jason Fried, 37Signals.com#LeanUX | @jboogie
  • 29. “Going for the bronze.” – A Creative Director I used to work with#LeanUX | @jboogie
  • 30. What about the quality of the design?Iterations mean quality continually improves.#LeanUX | @jboogiehttp://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg
  • 31. FeasibilityMake sure it can be built (and built well)#LeanUX | @jboogie
  • 32. Prototype it!But not all of it.#LeanUX | @jboogiehthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
  • 33. Once validated, demo to the team.Presto! Instant documentation.No additional deliverables are needed!#LeanUX | @jboogiehttp://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
  • 34. Then show it to your customers.Keep it light and cheap.#LeanUX | @jboogiehttp://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
  • 35. Fill in the gapsWhat did you not think about?#LeanUX | @jboogie
  • 36. The more you talk about itThe more you realize what’s missing#LeanUX | @jboogiehttp://www.flickr.com/photos/adysmiles/4822749055/sizes/l/
  • 37. Can I make this happen in my organization?Short answer: Yes. Long answer: Yessssssssss!#LeanUX | @jboogie
  • 38. The internal software/web design shop.Well within your grasp.#LeanUX | @jboogiehttp://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg
  • 39. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
  • 40. The interactive agency and services world.Tougher sell. Worth it in the end.#LeanUX | @jboogie
  • 41. Agencies are in the deliverables business.#LeanUX | @jboogie
  • 42. Recapping the “internal” Lean UX process….Remember?Just the UX processConceptValidate InternallyTest ExternallyLearn from user behaviorIteratePrototype#LeanUX | @jboogie
  • 43. For services agencies it looks slightly differentGive your clients the power. They like that.Validate w/clientValidate w/clientConceptPrototypeIterateLearn from user behavior#LeanUX | @jboogie
  • 44. Consultants are specialized mini-agenciesSuccess with Lean UX will be determined by attention level#LeanUX | @jboogie
  • 45. Reducing deliverables efforts reduces revenueIn theory…Fewer deliverablesFewer billable hours$$$$Project delivered fasterHappier, more empowered clientRepeat customer#LeanUX | @jboogie
  • 46. Invest in your client’s successIt shows the confidence you have in your work#LeanUX | @jboogiehttp://www.flickr.com/photos/19638298@N00/143127498/sizes/z/
  • 47. Distributed teams do it remotely!If they’re a part of you, it’s on! If not, it ain’t bloody likely.#LeanUX | @jboogiehttp://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
  • 48. Is this good for every project?Use it where it makes sense.#LeanUX | @jboogiehttp://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg
  • 49. Functional, task-flow projects work well.There’s a clear end goal.#LeanUX | @jboogie
  • 50. Highly experiential marketing projects will struggle.Time to ideate and create options is essential.#LeanUX | @jboogie
  • 51. What about content heavy experiences?Some up front planning is necessary.#LeanUX | @jboogie
  • 52. Case Study100 Days of Collaboration#LeanUX | @jboogie
  • 53. Problem Statement:“You’re like Monster, but I have to pay for it.”#LeanUX | @jboogie
  • 54. 3 days, 3 themes:Acquisition and conversionResume servicesA human in every interaction#LeanUX | @jboogie
  • 60. How do I get started?Here are 5 quick wins you can implement today#LeanUX | @jboogie
  • 61. 1Solve the problem togetherAs opposed to implementing someone else’s solution#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
  • 62. 2SketchingIt’s all the rage!#LeanUX | @jboogie
  • 63. 2Example of sketching at workV1 of the UI#LeanUX | @jboogie
  • 64. 2Sketching brings experiences to life fasterLaunched UI#LeanUX | @jboogiehttp://www.flickr.com/photos/mims/326748812/sizes/l/
  • 65. 3Get the experience out there, not the documentAct it out if you have to#LeanUX | @jboogiehttp://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
  • 66. 4Pair up!But do it, cross-functionally#LeanUX | @jboogiehttp://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
  • 67. 4Pairing saves timeIt also levels the playing field#LeanUX | @jboogiehttp://hoveringartdirectors.tumblr.com/page/2
  • 68. 4Pairing sets designers free, man…and empowers developers!#LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
  • 69. 5Style guides!The cause of, and solution, all your UX problems#LeanUX | @jboogie
  • 70. 5They’re good for developers too!Creates a reusable asset library and point from which to start#LeanUX | @jboogie
  • 71. Designers are used to being heroes. Lean UX is distinctly, anti-hero.#LeanUX | @jboogiehttp://www.abegoodman.com/Images/greatest-american-hero.jpg
  • 72. This is an evolution. Not a revolution.Designers must evolve to stay relevant.#LeanUX | @jboogiehttp://www.flickr.com/photos/freejay3/2387714157/sizes/l/
  • 73. Once you go lean…Apparently it’s good and you can’t go back to…err…fat…or something#LeanUX | @jboogie
  • 74. Let’s get back to the experience design business.It’s where it’s at (as the kids say)#LeanUX | @jboogiehttp://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/
  • 75. Thanks!Call me. Let’s chat.Jeff Gothelf@jboogiejeff@jeffgothelf.comwww.jeffgothelf.com/blogbit.ly/LeanUXslideshare.net/jgothelf#LeanUX | @jboogie

Editor's Notes

  1. #LeanUX hash tag
  2. Traditional design yielded these thick deliverable specs…..that eat babies, right?Well, whether they do or they don’t, they do get in the way of getting a team focusing on the experience. Instead the team focuses on the document itself and getting approval for it instead of validation for the product being designed.