LABELING & BAR CODING

2. • Marketers use labeling to their
products to bring identification.
• This kind of labeling helps a viewer to
differentiate the product from the rest
in the shelves of the market.
• There are several used of the label for
the products in the market.

3. • Labeling is used for packaging the
product.
• In marketing, a marketer can also use a
sticker inedible products to impart
knowledge of the ingredients of the
food items.
• This helps to spread awareness among
the customers about the item they are
consuming and labeling also helps to
mention ingredients.

4. Types of labeling in marketing-
There are various types of labeling in
marketing.
Branded Product Labels-
Products need to be branded to help with
identification and play a key role in company
brand building programs. Branded Product
Labels need to be securely bonded to the
product surface in a way that is best suited to
that product.

5. There are two types of branded labels:
• Removable and
• None Removable labels
 With permanent labels, the bonding has
to be permanent and the label must be
difficult to remove and resistant to a
number of factors.
 Removable product labels, on the other
hand, need to adhere to the product only
until they need to be removed.

6. Eco or Information Labels
Information Labels or Eco-Labels are used on
consumer products such as foodstuff and fast
moving consumer goods. They are used to
impart information to the consumer about the
product. Often these types are made out of eco-
friendly substances so that they do not interfere
with the products they are associated with.
What is product labeling?
Product Labeling is a key feature in marketing. It
helps to market the product allowing customers
to know about the item and give necessary
messages including ingredients, instructions, and
uses.

7.  Packaging encompasses all sorts of materials used to
protect and promote products for sale, storage and
distribution.
 To Electronic Imaging Materials, Include that means
providing labels for everything from high-quality
brand identification on primary labels all the way
down to tertiary, bulk shipping labels used in
warehouses and shipping.

8.  We also know that reliable, easy-to-read barcodes are
critical for processing inventories, shipping
and―perhaps most importantly―successful scanning
of the Retail UPC Barcodes at the cash register! Our
modern world uses packaging containers far beyond
the baskets and pottery of centuries past…often
challenging the limits of economical, yet attractive
labeling.
 In designing good packaging, marketers have to
consider not only how to make the packaging eye-
catching, but also how to make it convenient for users,
adding value with features like portion controls or
security with tamper-evidence.

9.  They have to think about how to prevent physical
damage as well and what safety barriers are needed to
avoid contamination.
 EIM thoroughly understands labels and packaging
applications so as a result, we have Packaging Label
Materials specifically designed to meet requirements
such as safety regulations like UL or the FDA, materials
for a see-through, non-yellowing look on clear
containers, and glossy labels for high-resolution, full-
color graphic and photo-quality printing.
 No matter what size, shape or quantity of labels you
want – from prototypes to full production runs – we
can meet your packaging label needs.