Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not. We all know that packaging label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.

1. 1. TRANSPARENT LABELS:
2. THINK ENVIRONMENT. THINK ECO-FRIENDLY.
3. MAKE IT BOLD
4. USE ILLUSTRATIONS TO TELL A STORY
5. REPEAT THE PATTERN
Customers value
transparency about the
food products they purchase.
See-through labels whereby
consumers can see the product's colour and
texture are increasingly popular.
6. STRUCTURED LAYOUT
Use recycled paper for
packaging and labels;
natural dyes for printing.
Highlight your company’s
other eco-friendly efforts on
your product labels.
With increasing competition &
crowded shelves,
consumers want something
more exciting.
Eye-catching shapes, ornate designs,
bright colours, custom fonts -
use what it takes to create
bold packaging design.
7. TURN TO TEXTURE
8. THINK PHYSICAL
9. QUALITY PRINTING
intericsdesigns.com
PACKAGING DESIGN WITH INTERICS DESIGNS
Interics Designs is an experienced product packaging design company that uses market research
and design intelligence to create effective packaging. From brand naming and label design to
structure design, Interics has the design ideas and execution capabilities to deliver an
out-of-the-box experience.
So continuously print test labels
and check for legibility,
spacing and the physical
perception of size.
In print media,
physical size is critical,
especially for typography.
Plan your printing; select a printer
who has the capabilities to
execute your design just the way
you envision it.
Even the greatest design
can fall flat if the printing is
not up to the mark.
9 TRENDS & TIPS
TO IMPROVE YOUR
LABEL & PACKAGING
DESIGN
Label and packaging design is more important than most people think.
An impressive packaging design makes your product stand out from other competing brands,
attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the
consumer, and the deciding factor to whether the prospect chooses your brand or not.
A well-chosen, attractive pattern
or motif can be a precious
visual asset.
Use it repeatedly and creatively
to create a strong identity that
will help consumers remember you.
Manipulate the ‘hierarchy of perception’
to deliver design elements in a logical order.
For example:
attention grabber > brand name > product name > product info.
Illustrated pictures in packaging
design can build a captivating
narrative and connect with your
consumers.
The same illustrations can be used on
marketing collateral and commercials. It
all helps to differentiate your brand.
Neat, orderly layouts promote
readability, deliver a sense of
balance and structure.
Create a more tactile experience,
to set your product apart.
Especially for a higher-end market,
textured, embossed or foil-embellished labels
on box packaging design
certainly help to position your product
as 'premium'.