SlideShare a Scribd company logo
Page
1
INSIDE THIS ISSUE
PG 2-7
Why Packaging Design Is Just As Important As Your
Product
PG 8-11
Importance Of Printed Packaging To Increase The
Value Of Your Product
The Print
& Packaging
News Letter
Issue: January 2020
Page
2
WHY PACKAGING DESIGN IS JUST AS
IMPORTANT AS YOUR PRODUCT
The way you design your packaging is just as important as the product itself. So,
we’re going to discuss four reasons why your packaging design is critical to your
product’s success. These reasons include:
Consumer Attraction: How your packaging entices your potential customer and
can help convert them into a sale. You want your packaging to make people
stop and notice.
Branding: The right colors, logos and design trademarks on your packaging gives
you a brand identity. So, this makes you recognizable and familiar to your
audience.
Information: Utilize your packaging so that it communicates all the relevant
information about your product. Make it so the consumer can find out everything
they need to know before they buy the product.
Page
3
Utility: Brilliantly designed packaging has a functionality of its own. From better
shipping to collectible storage, great packaging adds practical value to the
product. Whether you’ve already designed your packaging or you need a
designer still, consider these four factors. Each of these reasons contains essential
advice to guide your package design.
ATTRACT YOUR CONSUMER AND GIVE A
STRONG FIRST IMPRESSION WITH YOUR
PACKAGING
No matter what industry you’re in, chances are you have competitors. How do
you differentiate your product from the competition? Effective packaging is one
of the ways you can stand out from your competition and attract customers. So,
if you’re selling in a brick-and-mortar environment, your packaging design is the
first thing that a prospective customer will see on the shelf. Your customer may
make their first impressions about your product and your company based on the
way your packaging looks. Have you heard the saying, “judge a book by its
cover?” Although the total value of your product isn’t determined by its
presentation, this is the first (and sometimes only) chance you have to win over a
customer.
The graphic identity of your packaging must capture the buyer’s attention. Think
of your packaging the same way you think about advertising and branding.
PACKAGING CREATES AND DEMONSTRATES
BRAND IDENTITY
Brand identity connects with consumers on two fronts:
– creating a clear impression of a company and a product to a new customer.
– reminding consumers about the brand and the products offered.
Packaging is one of the key tools in defining and sharing brand identity. The
consistent impression you create for your company and product is what makes
Page
4
consumers recognize and remember your product. Does your package clearly
display your company logo? Does it make use of your company colors, fonts and
trademarks? If not, it’s time for a redesign. So, with just a glance, your product’s
packaging has the power to create a new impact and/or rekindle an old
memory.
YOUR PACKAGING COMMUNICATES ALL THE
INFORMATION
Not all packaging is designed the same, but this is the one thing they all adhere
to. Your product’s packaging needs to be informative. Tell your user everything
they need to know. Put all the answers on the outside, so they learn all about you
Page
5
and your product before them even open the box. So, here’s a few customer
questions that your packaging should answer:
Who designed this product?
Who is the product for? What is the product used for?
Does it have any limitations?
What knowledge do I need to use this product?
Where is the product made?
Where can I learn more about the manufacturer and purchase companion
products? When is the product supposed to be used?
Does it have an expiration date? Why do I need this product?
How will it improve the quality of my life?
Why should I spend my money on this product?
Page
6
PACKAGING ADDS VALUE WHEN IT WORKS
(UTILITY AND PRACTICAL APPLICATIONS)
Up until this point, the benefits we’ve discussed focus around marketing. However,
your packaging design also needs to be practical and functional. So, if your
packaging provides a useful, utilitarian function to the customer, it can be just as
valuable as the product itself. During the production, sale and delivery of your
product to the end user, your packaging provides three primary functions:
– Protection: Without a safe housing for your product, it is vulnerable to several
environmental hazards. Proper packaging design protects your product until the
customer opens it.
– Storage: Before the product is sold, it exists as inventory. Packaging design takes
this into account, ensuring your product can efficiently stack, store and ship.
– Transportation: From where the product is sold, to where it is purchased, and to
the home of the customer, your packaging is the vessel that sees your product
from Point A to Point B.
Page
7
Now that you’ve learned why packaging is essential for your
product, let’s take a look at how you can improve it.
CONSIDER ITS APPEARANCE ON THE
SHELVES
Think about where your product will be sold and use this as a guide in designing
your package. Consider things such as fonts that will make it legible from a
distance, or colors that will make you stand out from the rest.
ADD VERSATILITY
Design your package in a way that it can be upgraded or adjusted in case you
want to add variations to your products. Make it versatile enough that it can be
modified with very little alterations.
INVEST IN PROFESSIONAL WORK
Professional packaging manufacturers know their craft and they can give you a
package design that works. Don’t settle for less when it comes to your packaging
as poorly designed ones can break you. Your packaging can create a good
impression and can also create a bond that will keep your customers coming
back for more.
Page
8
IMPORTANCE OF PRINTED PACKAGING TO
INCREASE THE VALUE OF YOUR PRODUCT
Printed product packaging plays an essential role in creating a professional and
branded image of the brand in the market. Customization offer paper packaging
made up of cardboard, Kraft paper, and corrugated cardboard. These materials
are highly customizable in terms of shapes, sizes, and designs according to the
need and demand of the customers. Paper packaging is highly graphics friendly.
You can get custom prints on these plain annoying boxes to add a dimension and
give an identity to them. Custom printing enhances the quality of the product.
Custom printing helps in marketing and advertising of the products and the brand
in the market. On what basis or criteria this you make your last purchase? Most
probably, the packaging is the foremost basis on which customers make their
purchases. It is because the product box is the first thing that a customer interacts
with regarding the product. Over time, where the product market and
technology has changed, consumer behaviour has also changed. Customers are
very well aware of what they are getting and what options they have and how
Page
9
to choose the right product for themselves. When customers enter a retailers’ they
skim through all the products that are displayed on the shelves, but what is it that
makes them choose a particular product over the other?
Customers do not have time to evaluate the pros and
cons of the products while standing in the shop. They
use the quality, durability, functionality, sustainability,
and aesthetic appeal of product packaging to
determine the worth of the product and whether they
want it or not. It makes a product box more than just a
container to pack and deliver the product, but there
are a lot of other purposes it needs to fulfil because of
the changing trends, needs, and demands.
Customization has offered companies the freedom to create the most astonishing
and desirable printed product boxes in unique shapes and adjustable sizes. The
printing industry is equipped with the most advanced and exclusive technology
that is capable of giving the most high-end and luxurious outlook to the products,
which is as important as the product, because;
GIVES AN IDENTITY
Branding is a quick fix to all the product and business problems.
The market is full of various brands and products, which makes it essential for
customers to give a distinctive image of the brand and the products. Printed
Page
10
boxes with relevant product information and designs and custom logos provide
them with an identity which customers can trust.
CREATE A CONNECTION WITH CUSTOMERS
A business is more than just a product, and a product is more than just a tangible
thing, but something to which customers can relate and feel some connection.
There are a lot of similar products in the market, but some make it to the customers
shopping cart. It is because when a customer invests their time, money, and effort
in something, they make sure that it holds some value to them.
Custom printed designs, patterns, and logos that are relatable to the customers
and their needs are more effective in grabbing the attention of the customers
rather than plain boxes.
Page
11
MARKETING AND ADVERTISING
The products industry needs to keep their audience updated
with their product and the business because every day a
new product or a company emerges on the surface. It
makes it challenging for the company to hold its place in the
market and keep their customers.
Printed packaging with brand-oriented designs and colours
help in giving a professional image of the brand. Wherever
these boxes go and are displayed, they work as a sales
representative of the brand with their printing. Custom prints
help in conveying the message of the brand to the customers.
GRAB THE ATTENTION OF THE CUSTOMERS
Increase the number of products and variety; customers always have a better
option to choose a product that meets all their needs and requirements.
Customization offers company’s unlimited means to create custom product
boxes that are unique, attractive, and eye-catching. Shapes such as gable
boxes, magnetic closure boxes, flip-open boxes, and other beautiful forms with
alluring colours and beautiful prints instantly grab the
attention of the customers.
High-end printed products cardboard value helps in
increasing the demand for the product because of
the quality. Products printed value can be enhanced
with custom laminations in different finishes such as
glossy or matte. They are plastic coverings that add a
luxurious touch to the product boxes. Companies
need to get custom printed packaging for their
products to increase the worth of the brand, which helps in building an active
business along with boosting sales and growth. The printing industry offers every
possibility for companies to create custom packaging most economically. It does
not matter what the size of your business is, wholesale custom packaging is the
most affordable than other alternatives that are available in the market.
Page
12
Page
13

More Related Content

What's hot

Branding packaging and_labeling
Branding packaging and_labelingBranding packaging and_labeling
Branding packaging and_labeling
Vikash Kumar Bibhakar
 
Branding & Packaging management
Branding & Packaging managementBranding & Packaging management
Branding & Packaging management
Dhananjay Singh
 
Marketing Essentials - Packaging and Labeling - 3E
Marketing Essentials - Packaging and Labeling - 3EMarketing Essentials - Packaging and Labeling - 3E
Marketing Essentials - Packaging and Labeling - 3E
Louis Tizon
 
Importance of Design in Packaging
Importance of Design in PackagingImportance of Design in Packaging
Importance of Design in Packaging
Uflex Ltd.
 
How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...
Sameer Mathur
 
Branding packaging
Branding packagingBranding packaging
Branding packaging
Kiran Prasad Naik
 
Product identification packaging & labeling brand name & trademark
Product identification packaging & labeling brand name & trademarkProduct identification packaging & labeling brand name & trademark
Product identification packaging & labeling brand name & trademark
deepu2000
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
Sameer Mathur
 
Lesson 5: Branding, Packaging and Labels
Lesson 5: Branding, Packaging and LabelsLesson 5: Branding, Packaging and Labels
Lesson 5: Branding, Packaging and Labels
Nia Noelle
 
XII Marketing Project Work
XII Marketing Project WorkXII Marketing Project Work
XII Marketing Project Work
Rahil Jain
 
Packaging and labeling
Packaging and labelingPackaging and labeling
Packaging and labeling
Ana Yat
 
Packaging and LAbeling
Packaging and LAbelingPackaging and LAbeling
Packaging and LAbeling
Celjhon Ariño
 
Presentation on Packaging, Labeling, Warranties & Guarantees
Presentation on Packaging, Labeling, Warranties & GuaranteesPresentation on Packaging, Labeling, Warranties & Guarantees
Presentation on Packaging, Labeling, Warranties & Guarantees
Chandan Pahelwani
 
RUPCHANDA SOYABEAN OIL vs PALM OIL
RUPCHANDA SOYABEAN OIL vs PALM OILRUPCHANDA SOYABEAN OIL vs PALM OIL
RUPCHANDA SOYABEAN OIL vs PALM OIL
Ayesha Sultana
 
Packaging,labeling,warranty and guarantee
Packaging,labeling,warranty and guaranteePackaging,labeling,warranty and guarantee
Packaging,labeling,warranty and guarantee
Sameer mathur
 
Branding,packaging,labelling
Branding,packaging,labellingBranding,packaging,labelling
Branding,packaging,labelling
Naveen Sharma
 
Marketing Project Business Studies Class 12
Marketing Project Business Studies Class 12Marketing Project Business Studies Class 12
Marketing Project Business Studies Class 12
Preksha Mehta
 
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
Vaishnavi Ketharnathan
 
Sample project -Marketing Management
Sample project -Marketing Management Sample project -Marketing Management
Sample project -Marketing Management
Mamta Narula
 
How can company use packaging, labeling, warranties , and guarantees as marke...
How can company use packaging, labeling, warranties , and guarantees as marke...How can company use packaging, labeling, warranties , and guarantees as marke...
How can company use packaging, labeling, warranties , and guarantees as marke...
Sameer Mathur
 

What's hot (20)

Branding packaging and_labeling
Branding packaging and_labelingBranding packaging and_labeling
Branding packaging and_labeling
 
Branding & Packaging management
Branding & Packaging managementBranding & Packaging management
Branding & Packaging management
 
Marketing Essentials - Packaging and Labeling - 3E
Marketing Essentials - Packaging and Labeling - 3EMarketing Essentials - Packaging and Labeling - 3E
Marketing Essentials - Packaging and Labeling - 3E
 
Importance of Design in Packaging
Importance of Design in PackagingImportance of Design in Packaging
Importance of Design in Packaging
 
How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...How can companies use packaging,labeling, warranties,and guarantees as market...
How can companies use packaging,labeling, warranties,and guarantees as market...
 
Branding packaging
Branding packagingBranding packaging
Branding packaging
 
Product identification packaging & labeling brand name & trademark
Product identification packaging & labeling brand name & trademarkProduct identification packaging & labeling brand name & trademark
Product identification packaging & labeling brand name & trademark
 
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...
 
Lesson 5: Branding, Packaging and Labels
Lesson 5: Branding, Packaging and LabelsLesson 5: Branding, Packaging and Labels
Lesson 5: Branding, Packaging and Labels
 
XII Marketing Project Work
XII Marketing Project WorkXII Marketing Project Work
XII Marketing Project Work
 
Packaging and labeling
Packaging and labelingPackaging and labeling
Packaging and labeling
 
Packaging and LAbeling
Packaging and LAbelingPackaging and LAbeling
Packaging and LAbeling
 
Presentation on Packaging, Labeling, Warranties & Guarantees
Presentation on Packaging, Labeling, Warranties & GuaranteesPresentation on Packaging, Labeling, Warranties & Guarantees
Presentation on Packaging, Labeling, Warranties & Guarantees
 
RUPCHANDA SOYABEAN OIL vs PALM OIL
RUPCHANDA SOYABEAN OIL vs PALM OILRUPCHANDA SOYABEAN OIL vs PALM OIL
RUPCHANDA SOYABEAN OIL vs PALM OIL
 
Packaging,labeling,warranty and guarantee
Packaging,labeling,warranty and guaranteePackaging,labeling,warranty and guarantee
Packaging,labeling,warranty and guarantee
 
Branding,packaging,labelling
Branding,packaging,labellingBranding,packaging,labelling
Branding,packaging,labelling
 
Marketing Project Business Studies Class 12
Marketing Project Business Studies Class 12Marketing Project Business Studies Class 12
Marketing Project Business Studies Class 12
 
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
5.how can companies use packaging, labelling, warranties,and gurantiees as ma...
 
Sample project -Marketing Management
Sample project -Marketing Management Sample project -Marketing Management
Sample project -Marketing Management
 
How can company use packaging, labeling, warranties , and guarantees as marke...
How can company use packaging, labeling, warranties , and guarantees as marke...How can company use packaging, labeling, warranties , and guarantees as marke...
How can company use packaging, labeling, warranties , and guarantees as marke...
 

Similar to Packaging Design and It Value

THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGNTHE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
Interics Designs Pvt Ltd
 
Fashion Marketing Week 7
Fashion Marketing Week 7Fashion Marketing Week 7
Fashion Marketing Week 7
janemonkey
 
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
Interics Designs Pvt Ltd
 
Packaging guide
Packaging guidePackaging guide
Packaging guide
suniltalekar1
 
PACKAGING STRATEGIES - TLE (Project Team No. 4)
PACKAGING STRATEGIES - TLE (Project Team No. 4)PACKAGING STRATEGIES - TLE (Project Team No. 4)
PACKAGING STRATEGIES - TLE (Project Team No. 4)
Renz Christopher De Rosas
 
How to launch a new product
How to launch a new productHow to launch a new product
How to launch a new product
Nicole Franco
 
packaging..real brand value
packaging..real brand valuepackaging..real brand value
packaging..real brand value
Testa Concepts
 
Labels and stickers
Labels and stickersLabels and stickers
Labels and stickers
Frontierlabel
 
How Do Consumers Choose Brand1
How Do Consumers Choose Brand1How Do Consumers Choose Brand1
How Do Consumers Choose Brand1
TICS
 
packaging / product design
packaging / product designpackaging / product design
packaging / product design
Testa Concepts
 
46259969 brand-promotion
46259969 brand-promotion46259969 brand-promotion
46259969 brand-promotion
Ajay Jayaswal
 
Packagingstrategies 110924091925-phpapp01
Packagingstrategies 110924091925-phpapp01Packagingstrategies 110924091925-phpapp01
Packagingstrategies 110924091925-phpapp01
Suresh Jadhav
 
Branding packaging and labeling
Branding packaging and labelingBranding packaging and labeling
Branding packaging and labeling
Sagar Gadekar
 
Packaging design brainwaves ahmedabad
Packaging design brainwaves ahmedabadPackaging design brainwaves ahmedabad
Packaging design brainwaves ahmedabad
packagingdesign1
 
Marketing assignment for undergraduate students
Marketing assignment for undergraduate studentsMarketing assignment for undergraduate students
Marketing assignment for undergraduate students
Eren Yılmaz
 
Packagingstrategies 110924091925-phpapp01 (1)
Packagingstrategies 110924091925-phpapp01 (1)Packagingstrategies 110924091925-phpapp01 (1)
Packagingstrategies 110924091925-phpapp01 (1)
Ancel Lemonte
 
4 ps product
4 ps   product4 ps   product
4 ps product
Lee Morley
 
The league of most creative packaging design companies to know 2019
The league of most creative packaging design companies to know 2019The league of most creative packaging design companies to know 2019
The league of most creative packaging design companies to know 2019
Insights success media and technology pvt ltd
 
Branding[1]
Branding[1]Branding[1]
Branding[1]
Neha Kazi
 
Private Label Vs
Private Label VsPrivate Label Vs
Private Label Vs
rajnish kumar
 

Similar to Packaging Design and It Value (20)

THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGNTHE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
THE ULTIMATE GUIDE TO PRODUCT PACKAGING DESIGN
 
Fashion Marketing Week 7
Fashion Marketing Week 7Fashion Marketing Week 7
Fashion Marketing Week 7
 
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
9 TRENDS & TIPS TO IMPROVE YOUR LABEL & PACKAGING DESIGN
 
Packaging guide
Packaging guidePackaging guide
Packaging guide
 
PACKAGING STRATEGIES - TLE (Project Team No. 4)
PACKAGING STRATEGIES - TLE (Project Team No. 4)PACKAGING STRATEGIES - TLE (Project Team No. 4)
PACKAGING STRATEGIES - TLE (Project Team No. 4)
 
How to launch a new product
How to launch a new productHow to launch a new product
How to launch a new product
 
packaging..real brand value
packaging..real brand valuepackaging..real brand value
packaging..real brand value
 
Labels and stickers
Labels and stickersLabels and stickers
Labels and stickers
 
How Do Consumers Choose Brand1
How Do Consumers Choose Brand1How Do Consumers Choose Brand1
How Do Consumers Choose Brand1
 
packaging / product design
packaging / product designpackaging / product design
packaging / product design
 
46259969 brand-promotion
46259969 brand-promotion46259969 brand-promotion
46259969 brand-promotion
 
Packagingstrategies 110924091925-phpapp01
Packagingstrategies 110924091925-phpapp01Packagingstrategies 110924091925-phpapp01
Packagingstrategies 110924091925-phpapp01
 
Branding packaging and labeling
Branding packaging and labelingBranding packaging and labeling
Branding packaging and labeling
 
Packaging design brainwaves ahmedabad
Packaging design brainwaves ahmedabadPackaging design brainwaves ahmedabad
Packaging design brainwaves ahmedabad
 
Marketing assignment for undergraduate students
Marketing assignment for undergraduate studentsMarketing assignment for undergraduate students
Marketing assignment for undergraduate students
 
Packagingstrategies 110924091925-phpapp01 (1)
Packagingstrategies 110924091925-phpapp01 (1)Packagingstrategies 110924091925-phpapp01 (1)
Packagingstrategies 110924091925-phpapp01 (1)
 
4 ps product
4 ps   product4 ps   product
4 ps product
 
The league of most creative packaging design companies to know 2019
The league of most creative packaging design companies to know 2019The league of most creative packaging design companies to know 2019
The league of most creative packaging design companies to know 2019
 
Branding[1]
Branding[1]Branding[1]
Branding[1]
 
Private Label Vs
Private Label VsPrivate Label Vs
Private Label Vs
 

More from Kondaiah's Creative Print and Pack Pvt Ltd

CPP INSIGHTS - OCTOBER 2021
CPP INSIGHTS - OCTOBER 2021CPP INSIGHTS - OCTOBER 2021
CPP INSIGHTS - OCTOBER 2021
Kondaiah's Creative Print and Pack Pvt Ltd
 
CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021
Kondaiah's Creative Print and Pack Pvt Ltd
 
CPP INSIGHTS AUGUST 2021 ED
CPP INSIGHTS AUGUST 2021 EDCPP INSIGHTS AUGUST 2021 ED
CPP INSIGHTS AUGUST 2021 ED
Kondaiah's Creative Print and Pack Pvt Ltd
 
CPP INSIGHTS - JULY 2021
CPP INSIGHTS - JULY 2021CPP INSIGHTS - JULY 2021
CPP Packbro
CPP PackbroCPP Packbro
CPP INSIGHTS - JUNE 2021
CPP INSIGHTS - JUNE 2021CPP INSIGHTS - JUNE 2021
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
Kondaiah's Creative Print and Pack Pvt Ltd
 
The art and science of packaging
The art and science of packagingThe art and science of packaging
The art and science of packaging
Kondaiah's Creative Print and Pack Pvt Ltd
 
CPP Corporate Brochure 2021
CPP Corporate Brochure 2021CPP Corporate Brochure 2021
CPP Corporate Brochure 2021
Kondaiah's Creative Print and Pack Pvt Ltd
 
Packaging Mockup Presentation
Packaging Mockup PresentationPackaging Mockup Presentation
Packaging Mockup Presentation
Kondaiah's Creative Print and Pack Pvt Ltd
 
Covid 19 suggestions - telugu
Covid 19 suggestions - teluguCovid 19 suggestions - telugu
Covid 19 suggestions - telugu
Kondaiah's Creative Print and Pack Pvt Ltd
 

More from Kondaiah's Creative Print and Pack Pvt Ltd (11)

CPP INSIGHTS - OCTOBER 2021
CPP INSIGHTS - OCTOBER 2021CPP INSIGHTS - OCTOBER 2021
CPP INSIGHTS - OCTOBER 2021
 
CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021CPP INSIGHTS - SEPTEMBER 2021
CPP INSIGHTS - SEPTEMBER 2021
 
CPP INSIGHTS AUGUST 2021 ED
CPP INSIGHTS AUGUST 2021 EDCPP INSIGHTS AUGUST 2021 ED
CPP INSIGHTS AUGUST 2021 ED
 
CPP INSIGHTS - JULY 2021
CPP INSIGHTS - JULY 2021CPP INSIGHTS - JULY 2021
CPP INSIGHTS - JULY 2021
 
CPP Packbro
CPP PackbroCPP Packbro
CPP Packbro
 
CPP INSIGHTS - JUNE 2021
CPP INSIGHTS - JUNE 2021CPP INSIGHTS - JUNE 2021
CPP INSIGHTS - JUNE 2021
 
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
Doubts and Answers regarding COVID-19 - Telugu | కోవిడ్-19 సంబందించిన సందేహాల...
 
The art and science of packaging
The art and science of packagingThe art and science of packaging
The art and science of packaging
 
CPP Corporate Brochure 2021
CPP Corporate Brochure 2021CPP Corporate Brochure 2021
CPP Corporate Brochure 2021
 
Packaging Mockup Presentation
Packaging Mockup PresentationPackaging Mockup Presentation
Packaging Mockup Presentation
 
Covid 19 suggestions - telugu
Covid 19 suggestions - teluguCovid 19 suggestions - telugu
Covid 19 suggestions - telugu
 

Recently uploaded

一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
yqyquge
 
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
oabn3692
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
kohd1ci2
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
f22b6g9c
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
k4krdgxx
 
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptxTOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
BAWAALEX1
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
xnhwr8v
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
aonx8o5f
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
21uul8se
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 

Recently uploaded (20)

一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
一比一原版(ututaustin毕业证书)美国德克萨斯大学奥斯汀分校毕业证如何办理
 
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
一比一原版(Rice毕业证)美国莱斯大学毕业证如何办理
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
一比一原版(ECU毕业证)澳洲埃迪斯科文大学毕业证如何办理
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证如何办理
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
一比一原版(Deakin毕业证书)澳洲迪肯大学毕业证文凭如何办理
 
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptxTOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
TOWER DESIGN PROCEDURE TOWER DESIGN BASIS .pptx
 
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理一比一原版美国旧金山大学毕业证(USF学位证)如何办理
一比一原版美国旧金山大学毕业证(USF学位证)如何办理
 
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
一比一原版(Hull毕业证)英国哈珀亚当斯大学毕业证如何办理
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 

Packaging Design and It Value

  • 1. Page 1 INSIDE THIS ISSUE PG 2-7 Why Packaging Design Is Just As Important As Your Product PG 8-11 Importance Of Printed Packaging To Increase The Value Of Your Product The Print & Packaging News Letter Issue: January 2020
  • 2. Page 2 WHY PACKAGING DESIGN IS JUST AS IMPORTANT AS YOUR PRODUCT The way you design your packaging is just as important as the product itself. So, we’re going to discuss four reasons why your packaging design is critical to your product’s success. These reasons include: Consumer Attraction: How your packaging entices your potential customer and can help convert them into a sale. You want your packaging to make people stop and notice. Branding: The right colors, logos and design trademarks on your packaging gives you a brand identity. So, this makes you recognizable and familiar to your audience. Information: Utilize your packaging so that it communicates all the relevant information about your product. Make it so the consumer can find out everything they need to know before they buy the product.
  • 3. Page 3 Utility: Brilliantly designed packaging has a functionality of its own. From better shipping to collectible storage, great packaging adds practical value to the product. Whether you’ve already designed your packaging or you need a designer still, consider these four factors. Each of these reasons contains essential advice to guide your package design. ATTRACT YOUR CONSUMER AND GIVE A STRONG FIRST IMPRESSION WITH YOUR PACKAGING No matter what industry you’re in, chances are you have competitors. How do you differentiate your product from the competition? Effective packaging is one of the ways you can stand out from your competition and attract customers. So, if you’re selling in a brick-and-mortar environment, your packaging design is the first thing that a prospective customer will see on the shelf. Your customer may make their first impressions about your product and your company based on the way your packaging looks. Have you heard the saying, “judge a book by its cover?” Although the total value of your product isn’t determined by its presentation, this is the first (and sometimes only) chance you have to win over a customer. The graphic identity of your packaging must capture the buyer’s attention. Think of your packaging the same way you think about advertising and branding. PACKAGING CREATES AND DEMONSTRATES BRAND IDENTITY Brand identity connects with consumers on two fronts: – creating a clear impression of a company and a product to a new customer. – reminding consumers about the brand and the products offered. Packaging is one of the key tools in defining and sharing brand identity. The consistent impression you create for your company and product is what makes
  • 4. Page 4 consumers recognize and remember your product. Does your package clearly display your company logo? Does it make use of your company colors, fonts and trademarks? If not, it’s time for a redesign. So, with just a glance, your product’s packaging has the power to create a new impact and/or rekindle an old memory. YOUR PACKAGING COMMUNICATES ALL THE INFORMATION Not all packaging is designed the same, but this is the one thing they all adhere to. Your product’s packaging needs to be informative. Tell your user everything they need to know. Put all the answers on the outside, so they learn all about you
  • 5. Page 5 and your product before them even open the box. So, here’s a few customer questions that your packaging should answer: Who designed this product? Who is the product for? What is the product used for? Does it have any limitations? What knowledge do I need to use this product? Where is the product made? Where can I learn more about the manufacturer and purchase companion products? When is the product supposed to be used? Does it have an expiration date? Why do I need this product? How will it improve the quality of my life? Why should I spend my money on this product?
  • 6. Page 6 PACKAGING ADDS VALUE WHEN IT WORKS (UTILITY AND PRACTICAL APPLICATIONS) Up until this point, the benefits we’ve discussed focus around marketing. However, your packaging design also needs to be practical and functional. So, if your packaging provides a useful, utilitarian function to the customer, it can be just as valuable as the product itself. During the production, sale and delivery of your product to the end user, your packaging provides three primary functions: – Protection: Without a safe housing for your product, it is vulnerable to several environmental hazards. Proper packaging design protects your product until the customer opens it. – Storage: Before the product is sold, it exists as inventory. Packaging design takes this into account, ensuring your product can efficiently stack, store and ship. – Transportation: From where the product is sold, to where it is purchased, and to the home of the customer, your packaging is the vessel that sees your product from Point A to Point B.
  • 7. Page 7 Now that you’ve learned why packaging is essential for your product, let’s take a look at how you can improve it. CONSIDER ITS APPEARANCE ON THE SHELVES Think about where your product will be sold and use this as a guide in designing your package. Consider things such as fonts that will make it legible from a distance, or colors that will make you stand out from the rest. ADD VERSATILITY Design your package in a way that it can be upgraded or adjusted in case you want to add variations to your products. Make it versatile enough that it can be modified with very little alterations. INVEST IN PROFESSIONAL WORK Professional packaging manufacturers know their craft and they can give you a package design that works. Don’t settle for less when it comes to your packaging as poorly designed ones can break you. Your packaging can create a good impression and can also create a bond that will keep your customers coming back for more.
  • 8. Page 8 IMPORTANCE OF PRINTED PACKAGING TO INCREASE THE VALUE OF YOUR PRODUCT Printed product packaging plays an essential role in creating a professional and branded image of the brand in the market. Customization offer paper packaging made up of cardboard, Kraft paper, and corrugated cardboard. These materials are highly customizable in terms of shapes, sizes, and designs according to the need and demand of the customers. Paper packaging is highly graphics friendly. You can get custom prints on these plain annoying boxes to add a dimension and give an identity to them. Custom printing enhances the quality of the product. Custom printing helps in marketing and advertising of the products and the brand in the market. On what basis or criteria this you make your last purchase? Most probably, the packaging is the foremost basis on which customers make their purchases. It is because the product box is the first thing that a customer interacts with regarding the product. Over time, where the product market and technology has changed, consumer behaviour has also changed. Customers are very well aware of what they are getting and what options they have and how
  • 9. Page 9 to choose the right product for themselves. When customers enter a retailers’ they skim through all the products that are displayed on the shelves, but what is it that makes them choose a particular product over the other? Customers do not have time to evaluate the pros and cons of the products while standing in the shop. They use the quality, durability, functionality, sustainability, and aesthetic appeal of product packaging to determine the worth of the product and whether they want it or not. It makes a product box more than just a container to pack and deliver the product, but there are a lot of other purposes it needs to fulfil because of the changing trends, needs, and demands. Customization has offered companies the freedom to create the most astonishing and desirable printed product boxes in unique shapes and adjustable sizes. The printing industry is equipped with the most advanced and exclusive technology that is capable of giving the most high-end and luxurious outlook to the products, which is as important as the product, because; GIVES AN IDENTITY Branding is a quick fix to all the product and business problems. The market is full of various brands and products, which makes it essential for customers to give a distinctive image of the brand and the products. Printed
  • 10. Page 10 boxes with relevant product information and designs and custom logos provide them with an identity which customers can trust. CREATE A CONNECTION WITH CUSTOMERS A business is more than just a product, and a product is more than just a tangible thing, but something to which customers can relate and feel some connection. There are a lot of similar products in the market, but some make it to the customers shopping cart. It is because when a customer invests their time, money, and effort in something, they make sure that it holds some value to them. Custom printed designs, patterns, and logos that are relatable to the customers and their needs are more effective in grabbing the attention of the customers rather than plain boxes.
  • 11. Page 11 MARKETING AND ADVERTISING The products industry needs to keep their audience updated with their product and the business because every day a new product or a company emerges on the surface. It makes it challenging for the company to hold its place in the market and keep their customers. Printed packaging with brand-oriented designs and colours help in giving a professional image of the brand. Wherever these boxes go and are displayed, they work as a sales representative of the brand with their printing. Custom prints help in conveying the message of the brand to the customers. GRAB THE ATTENTION OF THE CUSTOMERS Increase the number of products and variety; customers always have a better option to choose a product that meets all their needs and requirements. Customization offers company’s unlimited means to create custom product boxes that are unique, attractive, and eye-catching. Shapes such as gable boxes, magnetic closure boxes, flip-open boxes, and other beautiful forms with alluring colours and beautiful prints instantly grab the attention of the customers. High-end printed products cardboard value helps in increasing the demand for the product because of the quality. Products printed value can be enhanced with custom laminations in different finishes such as glossy or matte. They are plastic coverings that add a luxurious touch to the product boxes. Companies need to get custom printed packaging for their products to increase the worth of the brand, which helps in building an active business along with boosting sales and growth. The printing industry offers every possibility for companies to create custom packaging most economically. It does not matter what the size of your business is, wholesale custom packaging is the most affordable than other alternatives that are available in the market.