Packaging design is as important as the product itself. Effective packaging can attract customers, establish a brand identity, communicate important product information, and provide utility. The article discusses four reasons why packaging design is critical: consumer attraction, branding, providing information, and utility. It emphasizes that packaging is a company's first impression and should entice customers and differentiate a product from competitors. Printed packaging can increase a product's value by creating an identity, connecting with customers, marketing the brand, and grabbing attention on store shelves. Custom printing allows companies to customize packaging and enhance a product's quality and image in the market.

1. Page
1
INSIDE THIS ISSUE
PG 2-7
Why Packaging Design Is Just As Important As Your
Product
PG 8-11
Importance Of Printed Packaging To Increase The
Value Of Your Product
The Print
& Packaging
News Letter
Issue: January 2020

2. Page
2
WHY PACKAGING DESIGN IS JUST AS
IMPORTANT AS YOUR PRODUCT
The way you design your packaging is just as important as the product itself. So,
we’re going to discuss four reasons why your packaging design is critical to your
product’s success. These reasons include:
Consumer Attraction: How your packaging entices your potential customer and
can help convert them into a sale. You want your packaging to make people
stop and notice.
Branding: The right colors, logos and design trademarks on your packaging gives
you a brand identity. So, this makes you recognizable and familiar to your
audience.
Information: Utilize your packaging so that it communicates all the relevant
information about your product. Make it so the consumer can find out everything
they need to know before they buy the product.

3. Page
3
Utility: Brilliantly designed packaging has a functionality of its own. From better
shipping to collectible storage, great packaging adds practical value to the
product. Whether you’ve already designed your packaging or you need a
designer still, consider these four factors. Each of these reasons contains essential
advice to guide your package design.
ATTRACT YOUR CONSUMER AND GIVE A
STRONG FIRST IMPRESSION WITH YOUR
PACKAGING
No matter what industry you’re in, chances are you have competitors. How do
you differentiate your product from the competition? Effective packaging is one
of the ways you can stand out from your competition and attract customers. So,
if you’re selling in a brick-and-mortar environment, your packaging design is the
first thing that a prospective customer will see on the shelf. Your customer may
make their first impressions about your product and your company based on the
way your packaging looks. Have you heard the saying, “judge a book by its
cover?” Although the total value of your product isn’t determined by its
presentation, this is the first (and sometimes only) chance you have to win over a
customer.
The graphic identity of your packaging must capture the buyer’s attention. Think
of your packaging the same way you think about advertising and branding.
PACKAGING CREATES AND DEMONSTRATES
BRAND IDENTITY
Brand identity connects with consumers on two fronts:
– creating a clear impression of a company and a product to a new customer.
– reminding consumers about the brand and the products offered.
Packaging is one of the key tools in defining and sharing brand identity. The
consistent impression you create for your company and product is what makes

4. Page
4
consumers recognize and remember your product. Does your package clearly
display your company logo? Does it make use of your company colors, fonts and
trademarks? If not, it’s time for a redesign. So, with just a glance, your product’s
packaging has the power to create a new impact and/or rekindle an old
memory.
YOUR PACKAGING COMMUNICATES ALL THE
INFORMATION
Not all packaging is designed the same, but this is the one thing they all adhere
to. Your product’s packaging needs to be informative. Tell your user everything
they need to know. Put all the answers on the outside, so they learn all about you

5. Page
5
and your product before them even open the box. So, here’s a few customer
questions that your packaging should answer:
Who designed this product?
Who is the product for? What is the product used for?
Does it have any limitations?
What knowledge do I need to use this product?
Where is the product made?
Where can I learn more about the manufacturer and purchase companion
products? When is the product supposed to be used?
Does it have an expiration date? Why do I need this product?
How will it improve the quality of my life?
Why should I spend my money on this product?

6. Page
6
PACKAGING ADDS VALUE WHEN IT WORKS
(UTILITY AND PRACTICAL APPLICATIONS)
Up until this point, the benefits we’ve discussed focus around marketing. However,
your packaging design also needs to be practical and functional. So, if your
packaging provides a useful, utilitarian function to the customer, it can be just as
valuable as the product itself. During the production, sale and delivery of your
product to the end user, your packaging provides three primary functions:
– Protection: Without a safe housing for your product, it is vulnerable to several
environmental hazards. Proper packaging design protects your product until the
customer opens it.
– Storage: Before the product is sold, it exists as inventory. Packaging design takes
this into account, ensuring your product can efficiently stack, store and ship.
– Transportation: From where the product is sold, to where it is purchased, and to
the home of the customer, your packaging is the vessel that sees your product
from Point A to Point B.

7. Page
7
Now that you’ve learned why packaging is essential for your
product, let’s take a look at how you can improve it.
CONSIDER ITS APPEARANCE ON THE
SHELVES
Think about where your product will be sold and use this as a guide in designing
your package. Consider things such as fonts that will make it legible from a
distance, or colors that will make you stand out from the rest.
ADD VERSATILITY
Design your package in a way that it can be upgraded or adjusted in case you
want to add variations to your products. Make it versatile enough that it can be
modified with very little alterations.
INVEST IN PROFESSIONAL WORK
Professional packaging manufacturers know their craft and they can give you a
package design that works. Don’t settle for less when it comes to your packaging
as poorly designed ones can break you. Your packaging can create a good
impression and can also create a bond that will keep your customers coming
back for more.

8. Page
8
IMPORTANCE OF PRINTED PACKAGING TO
INCREASE THE VALUE OF YOUR PRODUCT
Printed product packaging plays an essential role in creating a professional and
branded image of the brand in the market. Customization offer paper packaging
made up of cardboard, Kraft paper, and corrugated cardboard. These materials
are highly customizable in terms of shapes, sizes, and designs according to the
need and demand of the customers. Paper packaging is highly graphics friendly.
You can get custom prints on these plain annoying boxes to add a dimension and
give an identity to them. Custom printing enhances the quality of the product.
Custom printing helps in marketing and advertising of the products and the brand
in the market. On what basis or criteria this you make your last purchase? Most
probably, the packaging is the foremost basis on which customers make their
purchases. It is because the product box is the first thing that a customer interacts
with regarding the product. Over time, where the product market and
technology has changed, consumer behaviour has also changed. Customers are
very well aware of what they are getting and what options they have and how

9. Page
9
to choose the right product for themselves. When customers enter a retailers’ they
skim through all the products that are displayed on the shelves, but what is it that
makes them choose a particular product over the other?
Customers do not have time to evaluate the pros and
cons of the products while standing in the shop. They
use the quality, durability, functionality, sustainability,
and aesthetic appeal of product packaging to
determine the worth of the product and whether they
want it or not. It makes a product box more than just a
container to pack and deliver the product, but there
are a lot of other purposes it needs to fulfil because of
the changing trends, needs, and demands.
Customization has offered companies the freedom to create the most astonishing
and desirable printed product boxes in unique shapes and adjustable sizes. The
printing industry is equipped with the most advanced and exclusive technology
that is capable of giving the most high-end and luxurious outlook to the products,
which is as important as the product, because;
GIVES AN IDENTITY
Branding is a quick fix to all the product and business problems.
The market is full of various brands and products, which makes it essential for
customers to give a distinctive image of the brand and the products. Printed

10. Page
10
boxes with relevant product information and designs and custom logos provide
them with an identity which customers can trust.
CREATE A CONNECTION WITH CUSTOMERS
A business is more than just a product, and a product is more than just a tangible
thing, but something to which customers can relate and feel some connection.
There are a lot of similar products in the market, but some make it to the customers
shopping cart. It is because when a customer invests their time, money, and effort
in something, they make sure that it holds some value to them.
Custom printed designs, patterns, and logos that are relatable to the customers
and their needs are more effective in grabbing the attention of the customers
rather than plain boxes.

11. Page
11
MARKETING AND ADVERTISING
The products industry needs to keep their audience updated
with their product and the business because every day a
new product or a company emerges on the surface. It
makes it challenging for the company to hold its place in the
market and keep their customers.
Printed packaging with brand-oriented designs and colours
help in giving a professional image of the brand. Wherever
these boxes go and are displayed, they work as a sales
representative of the brand with their printing. Custom prints
help in conveying the message of the brand to the customers.
GRAB THE ATTENTION OF THE CUSTOMERS
Increase the number of products and variety; customers always have a better
option to choose a product that meets all their needs and requirements.
Customization offers company’s unlimited means to create custom product
boxes that are unique, attractive, and eye-catching. Shapes such as gable
boxes, magnetic closure boxes, flip-open boxes, and other beautiful forms with
alluring colours and beautiful prints instantly grab the
attention of the customers.
High-end printed products cardboard value helps in
increasing the demand for the product because of
the quality. Products printed value can be enhanced
with custom laminations in different finishes such as
glossy or matte. They are plastic coverings that add a
luxurious touch to the product boxes. Companies
need to get custom printed packaging for their
products to increase the worth of the brand, which helps in building an active
business along with boosting sales and growth. The printing industry offers every
possibility for companies to create custom packaging most economically. It does
not matter what the size of your business is, wholesale custom packaging is the
most affordable than other alternatives that are available in the market.

12. Page
12

13. Page
13