The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
Brand elements and brand identity are often used next to each other to identify the brand, to enhance brand awareness and to facilitate unique brand associations which ultimately should differentiate the brand (Keller, 2006:140). Conventional brand elements form the visual identity of a brand, a logo, a name, a slogan and brand stories can be addressed as the key elements.
uploaded by SAHRUDAYAN NK, KICMA College , Neyyardam, Trivandrum, Kerala
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Brand elements and brand identity are often used next to each other to identify the brand, to enhance brand awareness and to facilitate unique brand associations which ultimately should differentiate the brand (Keller, 2006:140). Conventional brand elements form the visual identity of a brand, a logo, a name, a slogan and brand stories can be addressed as the key elements.
uploaded by SAHRUDAYAN NK, KICMA College , Neyyardam, Trivandrum, Kerala
A product can be anything that can be offered to the market to satisfy a want or a need.
This article describes the Five Product Levels of Philip Kotler, including examples and a template. After reading you will understand the basics of this powerful product marketing tool. In this article you can also download a free Five Product Levels template.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Meaning of Branding
Branding is the practice of giving a specified
name to a product or group of product of one
seller.
Branding is the process of finding and fixing the
means of identification.
In other word, naming product, like a naming a
baby, is known as branding. Parents have
children and manufacturers also are eager to
know the character and the capacity of their
products on their birth, but not on their names.
Thus branding is management process by which
product is named; i.e branded.
3. Definition
According to the American Marketing Association,
“ A brand is name, term, sign, symbol, or a
combination of them, intended to identify the
goods and services of one seller or group of
sellers and to differentiate them from those of
competition.”
According to William J Stanton,
“ All trade marks are brands and thus include the
word, letter or numbers which may be
pronounced; they may also include pictorial
designs.”
4. Threes of Cs of Branding
Clarity- Strong bands are clear about what they are
& what they are not. They understand their unique
promise of value. And this promise of value sets them
apart from their competitors. It differentiate them
and allow them to attract and build loyalty among a
desirable set of consumers.
Consistency – In addition to being clear about
who they are, strong brands are also consistent.
They are always what they say they are.
Constancy- It is not enough to be clear and
consistent if you are not always visible to your
target audience. Strong brands are constant;
they are always there for their customers and
prospects.
5. A Brand can convey up to six Level of Meaning
Attributes – Mercedes brings to mind expensive, well built, well
engineered, durable, high prestige automobiles.
Benefits – The attributes “durable” could translate into the
functional benefits and the attributes “expensive” translates into
the emotional benefits.
Values- Mercedes stands for high performance, safety and
prestige.
Culture – Mercedes represents German Culture:; organized,
efficient and high quality.
Personality – Mercedes may suggest a no nonsense boss
(person), a reigning lion (animal) or an austere palace (object).
User – Suggest the kind of consumer who buys or uses the
product. A top executive behind the wheel of a Mercedes and not
a young secretary.
6. Purpose of Branding
Brand is Massive asset.
Brand is Promotional Tool.
Brand is Weapon to Protect
Market.
Brand is Antidote for Middle
Man Survival.
Brand is a Means of
Identification for Customers.
7. Significance/Advantage of Branding
Advantage to Producers.
1) Easy to Advertise.
2) Easy to Identify the Products.
3) Creation of Separate Market.
4) To gate More Price.
5) Easy to expand the Product Mix.
6) Personal Contacts with Consumers
8. Advantages to Middleman
Easy to understand needs and wants of
consumers.
Less Risk.
No need of Advertisement and sales
promotion.
Increase in sales.
Increase in Profits.
9. Advantages to Consumers
Easy to recognize.
Availability of quality product.
Minimum fluctuation in price.
Improved Packing.
Mental Satisfaction.
10. Branding Decisions
Individual Names.
Blanket Family Name.
Separate family name for all Product.
Corporate name combined with
individual product name.
11. PACKAGING
Packaging has been defined as “ an activity
which is concerned with protection,
economy, convenience and promotional
consideration.”
According to William J Stanton,
“Packaging may be defined as the general
group of activities in product planning which
involves designing and producing the
container or wrapper of product.”
12. Reasons for the Growth of Packaging
Self Service. The package must perform many of the
sales tasks; attract attention, describe the product features, create
consumer confidence, and make favorable overall impression.
Consumer Affluence.
Rising consumer affluence means consumers are willing
to pay a little more for the convenience, appearance,
dependability, and prestige of better package.
Company and Brand Image. Package
contribute to instant recognition of the company or
brand.
Innovation Opportunity.
14. Functions of Packaging
Utilitarian Function.
Profit Function.
Communication Function.
I. It makes product identification & differentiation both easy &
effective.
II. Package features communicates product massage & motivate
consumer to buy.
III. A change in product package design & massage considerably
facilitates implementation of product/brand repositioning
strategy of a company.
IV. Package repeats the selling massage.
V. It promotes the product at the point of purchase and usually
helps in the purchase decision process.
Purchase and Marketing
15. Types of Packaging
Consumer Packaging.
Family Package.
Re-use Package.
Multiple Packages.
Transit Packaging.
16. NEW TRENDS IN PACKAGING
Plastic a new Trends in Packaging.
• Squeeze Bottles.
• Tubes.
• Sheet Formed Containers.
I. Skin Packaging.
II. Blister Packaging.
III. Semi Rigid Packaging.
• Sachets.
17. Advantages of Packaging.
Advantages to Manufacturers.
I. To keep the product safe.
II. To minimize the possibilities of
adulteration.
III. To facilitates storages.
IV. To help in advertising and sales promotion.
V. To facilitates distribution.
VI. To increase the Demand.
VII. To increase the profits.
18. Advantages to Middlemen
Helpful in storage.
Helpful in Handing.
Helpful in presenting the products before the
consumers.
Helpful in presenting the products before the
consumers.
Helpful in increase sales and profits.
19. Advantages to Consumers
Minimum possibility of adulteration.
Helpful in providing necessary information
about product.
Information about the producer.
Instruction for the use of product.
Easy in Handling.
20. Labeling
“Label is a part of product, which carries verbal
information about the product or seller. It may be a
small slip or printed statement .”
It may be a part a package or it may be attached to
the product. It convey verbal information about the
product and seller.
According to William J Stanton,
“ The label is the part of the product which carries
verbal information about the product or the seller
(manufacturer or middlemen). A label may be part
of the package or it may be a tag attached directly
to the product.”
21. Functions of Labeling
It enables the producer to give a clear
instruction about the users of product.
Price variation caused by middlemen's are
avoided because of price is maintained and
printed.
Manufacturer buyer relation is established.
It encourages producer to make only standard
products.
Buyers can easily identify the products.
23. Purpose/Role of Labeling in Packaging
To bring Home the Product Features.
To facilitates the Exchange Process.
To encourage the self service.
Product related services.
I. Product Support services.
II. Product Credit Services.
III. Product Guarantee and Warrantees