The document discusses innovation and how it relates to new technology and business models. It provides definitions of innovation as the development of new solutions to meet customer needs. Innovation differs from improvement by doing something different rather than better. New technology is defined as tools and methods that solve problems or achieve goals, while new business models focus on increasing revenue, value, and new revenue streams. The document then gives examples of how these concepts can be applied, such as using QR codes and mobile games for marketing or forecasting models and GIS for disaster management systems.

1. IMC Thailand
1

2. Innovation
 Innovation is the development
of new values through solutions
that meet new requirements,
inarticulate needs, or old customer
and market needs in value adding
new ways.
 This is accomplished through more
effective products, processes, servi
ces, technologies , or ideas that are
readily available to markets,
governments, and society.
 Innovation differs
from improvement in that
innovation refers to the notion of
doing something different rather
than doing the same thing better.
2

3. Using 1)New Technology &
2)New Biz Model
New Technology New Biz Model
 1)The word technology refers to
the making, modification,
usage, and knowledge
of tools, machines,
techniques, crafts, systems, and
methods of organization, in order
to solve a problem, improve a
preexisting solution to a problem,
achieve a goal, handle an applied
input/output relation or perform a
specific function..
 2)Technologies significantly affect
human as well as other animal species'
ability to control and adapt to their natural
environments.
 1)Revenue increasing while lowing
or maintaining the same cost
 2)Increasing Value proposition
 3) New avenue/channel of revenue
3

4. Innovation   Technology
 Innovation is the development of new
values through solutions that meet new
requirements, inarticulate needs, or old
customer and market needs in value
adding new ways.
 This is accomplished through more
effective products, processes, services,
 technologies , or ideas that are readily
available to markets, governments,
and society.
 Innovation differs
from improvement in that innovation
refers to the notion of doing something
different rather than doing the same
thing better.
 The word technology refers to the
making, modification, usage, and
knowledge of tools, machines,
techniques, crafts, systems, and
methods of organization, in order to
solve a problem, improve a preexisting
solution to a problem, achieve a goal,
handle an applied input/output
relation or perform a specific function..
 Technologies significantly affect human
as well as other animal species' ability
to control and adapt to their natural
environments.
4

5. Consulting Service Offerings focusing
Information Technology
Infrastructure, Networking and Security
5
• Package selection &
implementation
• Geography Information
System
• ERP System
• CRM System
• Regulatory Risk, Financial
Controls and Reporting
Support
• Business Risk Assessment &
Mitigation
•Business Intelligence Design
& Implementation
•Enterprise Performance
Management & Reporting
•Data Warehouse &
Datamart Design &
Implementation
• Organization Development
• Process Optimization
• Change Management
• Benchmarking
Operations
Improvement
Performance
Management
& Analytics
Enterprise
Applications
Business Risk
Management
Strategy

6. Client pain points are the drivers of the business issues. We are providing our services to help clients solve business
problems related to Information Technology while also meeting their business objectives of driving revenue,
reducing cost, retaining their customer base and evolving to critical next generation infrastructure.
Specialized Consulting Services
Strategy
Vision and Blueprint
• Preparing IT Master plan to support the overall client business strategy
• Preparing Cooperate IT Blueprint
Finance Diagnostic
• Reducing cost & Increasing revenue
Profit Improvement
• Increasing customer loyalty
• Evolving to next generation infrastructure
Enterprise
System
Implementation
Package selection & Implementation
• Providing the methodology and approach that enable an organization to identify, redesign, test, and implement
the core business process that run throughout the organization, often across departmental lines
• Implementing keys packed system: Enterprise Resources Planning, Contact Center, Customer Relationship
management and Supply Chain.
Geography Information System
• Implementing fully integrated GIS
Implementing the package system is, for many organization, a challenge. To implement a package system
successfully, organization must embrace a methodology design to achieve not only a successful technology
implementation, but one that meet the organization’s needs in the areas of strategy, process, and people as well.
This is to realize the greatest possible business benefit from the technology change.

7. Operations
Improvement
IT Organization development
• Increasing IT staff efficiency
• Organization Redesign & Streamlining
Process Optimization
• Streamlining the core process (e.g. Marketing & Sale management, Customer care, Product development &
Management, IT development & management, etc.)
• Strengthening the support process (e.g. IT HR Management, Financial and Asset Management, Supplier and
Partner Management)
Change Management
• Ensuring that people understand the need for change and have the right capabilities and motivation to change
• Gathering and assessing information about an organization’s readiness for change
• Addressing the collaboration process of building explicit knowledge, skills, abilities, and the confidence to apply
them
Benchmarking
• Setting target for process improvement
Our Specialized Consulting Services
We are offering our extensive knowledge in IT process landscape. The landscape is the basis for the further breaking
down of process elements and key performance indicators and the associated value propositions and offering
developed by our consultant to help the clients transform and improve their operations.
Business Risk
Management
Regulatory Risk, Financial Controls and Reporting Support
• At the project management level, determining which risk areas to accept and which to resolve
• The Risk management standards and quality assurance standards are developed
Business Risk Assessment & Mitigation
• Risk areas identified in the action plan are resolved under risk mitigation strategies, bringing quality assurance
improvements
The success of business or large scale project implementation depends on the timely, high quality deliverables and
ability to detect risk at early as possible.

8. Infrastructure &
Security
Infrastructure & Security
• Designing, procuring, and implementing a technical infrastructure
• Developing software that extends the capabilities of application
• Specifying the technical support requirements for the solution
Performance
Management &
Analytics
Analytics design & implementation
• Providing the analysis & tools for business intelligent
• Implementing business intelligent system and data depository
Enterprise Performance Management & Reporting
• Leading the analytic processes that enable the performance of an organization to be managed with a view to
achieve one or more pre-selected goals
• Preparing Balanced Scorecard
Data Warehouse and Data-mart design and implementation
• Designing, Configuring and testing of data warehouse
• Performing the data integration with other systems
Our Specialized Consulting Services
‘The speed to market and customer-determined responsiveness are creating the conditions that are forcing
business to rely increasingly on their suppliers’ and vendors’ speed and responsiveness and to be attuned to their
customer in almost real time’ ….Paul Greenberg (Vice President of Live Wire – Ecommerce consulting services firm.
The purpose of this thread is to build the infrastructure, computing, networking and security to support the IT
solution. This thread provides a guide for the steps to be performed.

9. Consultants assisted clients in a broad range of industries
Corporate
Strategy
and Planning
Profitability
Enhancement
IT Strategy and
Organization
Improvement
Process and
Organization
Improvement
Business
Transformation
Management
Property Services X X X
Real Estate X X
Retail X X X
Publishing X X X X
Logistics X X
Building Material X X X X X
Automotive X X
Education X X X
Financial Services X X
Communications X X X X X
Healthcare X X
Political
Organization
X X X X
Public Sector X X X X X
Industry Experiences

10. Extensive Client References
IMCT consultants helped various types of companies ranging from mid-sized local organizations to large global players

11. Our Key Clients by Area of Services
Strategy
 MEA
 PEA
 MWA
 Unilever Thailand
 PWA
Operation Improvement
 Unilever Thailand
 Department of Commercial Registration
 Thailand Tobacco Monopoly
 MEA
Infrastructure, Networking and Security
 Star Petroleum
 National Disaster Warning Center, MICT
 CAT
 TOT
 Unilever Thailand
Program Management
 TOT
 CAT
 Bank of Thailand
 True
 Democrat Party
 TTA
Business Risk Management
 TOT
 PWA
 MEA
 PEA
Enterprise Applications
 TOT
 TRUE
 CAT
 PEA
 Krungthai Bank
GIS
 Department of Rural Roads
 Royal Irrigation Department
 Office of Transport and Traffic Policy and Planning
 Department of Public Work and Town Planning
 Department of Mineral Resources
 Land Development Department
Performance Management & Analytics
 Unilever Thailand
 TOT
 Bangkok Post Publishing
E-document & Workflow
 NBT
 CAT
11
IMCT consultants helped various types of companies ranging from mid-sized local organizations to large global
players

12. 1)Cases / 2)Clients/3)Biz Model
 1)Using QR Code as technology to
improve innovation of communication
of my clients for Marketing area
 2)Using Mobile Game as New channel /
Advertising Media
 3)Using Forecasting Model, GIS
Technology to build Decision Support
(DSS) for National Disaster Warning
System (NDWS) for Flooding System
for Thailand
 1.1)Major Advertisers
 1.2)FMCG, Telecom Devices
 1.3) Revenue sharing (Telco, Content
/Technology Owner, Consultant)
 2.1)Major Advertisers
 2.2)Bank, Content Provider
 2.3) Revenue sharing (Telcom,
Content/Technolog Owner,
Consultant)
 3.1)-National Disaster Warning Center ,
MICT (Thailand)
 3.2)- Office of Water management &
Hydrology, under Royal Irrigation
Department
 3.3) – Consultant Fee / MA System
12

13. Consulting Area of Business & Operation Improvement
13

14.  1)QR Code for Marketing:
 http://www.youtube.com/
watch?v=4MgQ_nyCrV4
 2)
 3)
 4)
 5)
 6)
14

15. QR code?
“ability to measure response
rates with a high degree of
precision”
Printed Scan Action Report

16. QR code capability Scan to WEB or WAP
 Scan to call
 Scan to SMS
 Scan to email
 Scan to display text
 Scan to add vCard

17. MCN campaign management
system
QR Code Campaign Management System is an
online platform that allows partners to
automatically create unique specific mobile
campaigns complete with QR codes and custom
micro-sites.

18. Case # 2/ Direct Response
Marketing and Case Study
[Partnership & Consultant Area]

19. Songwhale has developed new ways to drive purchasing, increase revenue, and enhance customer experience for Direct
Response (DR) products that reach beyond conventional methods currently employed in the industry.
• SOCIAL MEDIA
• MOBILE DEVELOPMENT
• FRIEND FORWARDER
• ADDITIONAL MOBILE INITIATIVES
SIFT & TOSS!
Order recv’d
Tell 3 cat-lovers in 60min & get
1 bonus liner set added 2 ur
order
Rply FRIEND+10digit cell#
Ex FRIEND2223334444
Rply STOP 2quit or HELP
Hello Jane Doe,
According to our records,
you are going to run out of
Sift & Toss Litter Liners
soon. Click here to order
more today!
• WEB
• PAY PER CLICK
• SEARCH ENGINE OPTIMIZATION
These include:

20. T
Social Media
Songwhale specializes in using social networking sites like Facebook and Twitter to create media presences for products that inform, engage, and
drive users to product websites and various points of purchase.
To promote the DR product Sift & Toss, Songwhale created communities on Facebook and Twitter that brought together cat-lovers. Songwhale built
Sift & Toss’s Facebook presence by generating user-interaction in the community through encouraging fans to enter contests, ask questions,
participate in conversations with other fans, and share their experiences with the product. Songwhale administrators of the Sift & Toss page regularly
post offer-updates and important product information in addition to interacting with fans.

21. Facebook Ad Buys
Below are examples of the Facebook Ads that Songwhale developed and ran for the DR product Sift & Toss Litter Liners:
Ad 1
Ad 2
Through targeted media buys, custom tabs, exclusive offers, and contests, Songwhale has generated additional revenue for its clients and
their many products.

22. Facebook “Like Us” Campaign
Songwhale combined this “Like Us” campaign with demographically-targeted ads to grow the Sift & Toss Facebook community. The
majority of fans were generated through the “Likes” campaign, exhibiting the incredible power and importance of social media.
For the DR product Sift & Toss, Songwhale created an innovative "Like Us" campaign that increased the number of users that “Like” the Sift & Toss
Facebook page. Upon reaching the Sift & Toss Welcome page on Facebook, visitors were enticed to “Like” the page in order to transform a blurred-
out coupon into a visible coupon with a promotional code that could be used when purchasing.

23. Mobile web traffic is on the verge of surpassing traffic on traditional web browsers. Songwhale can create mobile versions of existing product websites
that are optimized to be viewed on all mobile devices (phones & tablets) and that match seamlessly with existing branding. These mobile sites are
user-friendly and facilitate the convenient purchase of products.
When consumers navigate to a DR product website using their mobile phones, they will be automatically redirected to a website that is optimized for
their mobile devices, which will better facilitate mobile order conversion.
Mobile Development
ç
Below is an example of the mobile site Songwhale developed for the DR product Sift & Toss, which Songwhale created to be
consistent with the branding established in the product webpage:
mobile website
Above is an example of the mobile site Songwhale
developed for the DR product Forever Lazy.
order screen

24. v
ç
There has been an explosion in the popularity and use of tablets for browsing the internet. Songwhale can create tablet-formatted versions of product
websites that are optimized to be viewed on all major tablet operating systems and that seamlessly match existing product branding. For example,
Songwhale executed creation of a tablet version of the Sift and Toss website.
Today, when consumers type in the Sift and Toss URL on their tablets, they are automatically redirected to a website that is optimized for their tablets.
This facilitates the placement of Sift and Toss orders and increases conversion. An additional feature of the tablet Sift and Toss site is the automatic
transition between the landscape and portrait orientations of the site. As the consumer switched the way the tablet is held, the site seamlessly switches
tot he version of the site that is optimized for that orientation. The images below Illustrate the unique landscape and portrait versions of the tablet-
optimized Sift and Toss homepage.
Tablet Development
Landscape Portrait

25. FriendForwarder is a tool developed by Songwhale to capitalize on the already-established connections among users and their associates in order to
expand the audience of any advertising campaign. A FriendForwarder campaign can be created for any DR product.
Songwhale recently began a FriendForwarder campaign for Sift & Toss in which customers that enter a mobile phone number on the order form
receive an order confirmation & FriendForwarder text message blast upon placement of their order. This message can be seen in the iPhone below,
as well as the flow of text messages that make up a FriendForwarder transaction.
SIFT & TOSS!
Congratulations!
1 bonus set of 14 Sift &
Toss Litter Liners will be
added to your order.
Ur cat says thanks! Meow
This is the initial order
confirmation/FriendForwarder text
message the customer receives
after ordering.
This is the message that customers
receive after they have forwarded
three numbers to the Sift & Toss
FriendForwarder campaign.
This is the message received by
customers’ friends. Notice that it’s
a personalized testimonial!
FriendForwarder
Sarah Johnson 612-555-
1234 says "I just bought Sift
& Toss!"
Sarah sent you 1 of her 25%
off coupons. Click here to
redeem
w2w.tv/3kd
SIFT & TOSS!
Order recv’d
Tell 3 cat-lovers in 60min &
get 1 bonus liner set added 2
ur order
Rply FRIEND+10digit cell#
Ex FRIEND2223334444
Rply STOP 2quit or HELP
Included in the message
is a shortened URL that
takes the friend to the
optimized mobile Sift &
Toss site.

26. Songwhale’s mobile text messaging capabilities extend beyond order confirmations and FriendForwarder campaigns and enable direct and
repeat communication with customers. Additional initiatives to enhance customer experience and increase revenue include text message
reminders, special offers and discounts, text2buy reordering, Click-to-Call reordering, and shipping confirmations. The possibilities for
future mobile and text messaging enhancements and innovations are limitless.
Hello Jane Doe,
According to our
records, you are
going to run out of
Sift & Toss Litter
Liners soon. Click
here to order more
today!
Hello Jane Doe,
Since you have been a
loyal customer for 6
months, we are giving
you a special discount
of 20% off your next
order. Click Here to
claim your code now!
Below are examples of the various messages that can be sent to customers already affiliated
with or interested in the DR product(s) and/or brands:
Reminders Special Offers & Discounts
Additional Mobile Initiatives

27. Hello Jane Doe,
According to our
records, you are soon
to be out of Sift & Toss
Litter Liners. Here is a
Direct Link to order
more! You can also
Rply 1!
Hello Jane Doe,
Click Here to call to
place another Sift &
Toss order today!
Hello Jane Doe,
Your order has been
shipped! It should
arrive within 5
business days. Thank
you!
1
Text2buy Reordering
With just a single text message,
customers can reorder using
Songwhale’s text2buy platform.
Click-to-Call Reordering Shipping Confirmation
Below are several other ways that text messaging can be used to contact DR customers directly, promote
repeat purchasing and enhance customer experience:
Additional Mobile Initiatives

28. In addition to our mobile and tablet website development, we create some of the
highest converting traditional desktop websites in the industry. Our websites are
optimized to be viewed on all major browsers across all desktop operating
systems. By using our proprietary technologies, we've obtained the largest
incremental order results when we are hosting web, mobile, tablet, social media
and SMS. With all the platforms under a single umbrella, we are able to do the
greatest amount of fine-tuning possible.
Web

29. Pay Per Click & SEO
Search Engine Optimization
Our trained specialists have decades worth of
combined search experience. We use our cutting-edge
technology, platforms, and trained specialists to
execute the best SEO campaigns in the business. Our
team works with some of the largest marketing
companies in the Direct Response industry, along with
some of the smallest, and we have created successful
campaigns for both.
Pay-Per-Click advertising (PPC) can be
one of the quickest and most efficient
forms of advertising, providing targeted
and immediate results.
Here’s how PPC search engine
marketing works:
• Songwhale places ads for your
product in the “sponsored links”
section of search engines.
• You pay for the visitors who
click on these ads and arrive
on your website.
• Payment is determined on a
Cost-Per-Click basis, allowing
maximum budgetary control.
Songwhale will continuously
monitor PPC accounts to determine
which ads are working and which ones
are not. We work to streamline our
campaigns to provide the most effective
and budget-conscious results possible
for our clients.

30. Call to Action
Mobile payment technology is the future of payments. Many new solutions require dedicated hardware or apps just to begin
the process, but with Paywhale all it takes is one text message to get started. With smartphones, after customers text the
unique keyword for the product to the shortcode, they receive a link embedded in the SMS message that leads customers to
the Paywhale mobile site where they complete their order. Users can text in again to purchase the product, and Paywhale
recognizes them as a returning customer. A purchase can be automatically made using a single text purchase over and over
again. The user does not have to repeatedly fill out the credit card form.

31. Blogs and Review Sites
Our professional copywriters write content to be featured on blogs and review sites for each product. This helps to create
a positive online presence for the product.
Here are some examples of online blog sites for Sift and Toss:

32. Case # 3/ Using Forecasting
Model, GIS to build DSS &
integrated Sensoring System
for Disaster Warning System
[Partnership with BUU & RID ]

33. ข้อมูลในระบบสารสนเทศทางภูมิศาสตร์GIS DATA
ข้อมูลเชิงพื้นที่ (Spatial Data)
ข้อมูลเชิงบรรยาย (Attribute
Data)
Raster Vector
Point
Line
Polygon
Character/Text
Numeric

34. เกี่ยวข้องกับงาน :
• Hydrogeology
• Hydrology
• Geology
ระบบจะทาการประมวล
ภาพจากข้อมูลอุปกรณ์
ต่างๆ เพื่อให้ง่ายต่อ
การเข้าใจ และ
จัดสร้างเป็นชั้นข้อมูล
ขอบเขตการทางานเกี่ยวกับข้อมูลจาก
โทรมาตร

35. REAL
WORLD
PARCEL 1120
1121 1124
1123
200
GIS Stores Data as Layers
TOPOGRAPHIC
HYDROLOGY
TRANSPORTATION
- -
BUILDINGS
UTILITIES

36. รูปผลงานตัวอย่าง ผลงานที่เสร็จแล้ว

37. SERVER
WorkStation#1
Switching
Hub
SERVER
WorkStation#16
KVM
UPS
SERVER
MONITOR
.
CAT TELECOM
SERVER
SERVER
Rack 19" 42U
UPS UPS
Internet
Notebook Notebook
Notebook Notebook
ProjectorPDA
x 12
แนวทางการติดตั้งอุปกรณ์ระบบประมวลผล

39. การประยุกต์ระบบสารสนเทศทางภูมิศาสตร์

40. รูปตัวอย่างผลงานการแสดงผลข้อมูลแผนที่

41. ขอบเขตการนาผลจากระบบพยากรณ์ฯ
มาแสดงร่วมกับระบบรายงานผล

43. Alternacigs is a healthy alternative to smoking that is completely safe,
and it gives you the same full flavor and smoking experience that you
get from regular cigarettes.
http://alternacigs.com/

44. Ascella™ works in place of any standard light bulb. When the light fixture
is on, the bulb charges itself. If the power goes out or you want to
remove the bulb from the fixture, Ascella™ will stay illuminated for at
least 3 hours.
http://ascellabulb.com/

45. SuperClean is a multi-purpose cleaning product that can used to
get rid of tough stains on household appliances, kitchens,
bathrooms and automobiles.
http://superclean.com

46. DuPont™ Scratch Repair Stick is the fast repair for scratches,
nicks and dings in your car, bike, boat or other painted surfaces
with clear coat finish.

47. Mr. Lid is a storage container with a patented attached lid
that is BPA free and dishwasher/microwavable safe.
http://mrlid.com/

48. Magic Minerals is an all-in-one for everyone mineral makeup
that covers, conceals and corrects.
https://magicminerals.com

49. Mobile & Tablet sites only.
NuWave Infrared Oven is a countertop oven with patented three-way cooking technology that combines
infrared, convection and conduction technology to cook quickly and thoroughly while retaining moisture
and flavor.

50. NuWave Perfect Green is a frying pan that is infused with a durable all-
natural ceramic non-stick coating, and which fits perfectly into your
health-conscious lifestyle.
https://www.nuwaveperfectgreen.com/

51. NuWave Induction Cooktop is a portable cooktop that uses induction technology so
that the cookware is heated, but the cooktop surface is not.

52. Royal Pedi is the only anti-fungal hands-free exfoliator that you stick to the
bottom of your tub and use to clean, massage and exfoliate your feet without
having to bend.
Website: Not currently live.

53. Sift & Toss is a litter box liner where you simply lift out the liner, taking the
soiled litter with you as the clean litter filters back in to the box.
https://siftandtoss.com/

54. http://www.buyinstanttrainer.com/
Text
Instant Trainer is a leash that uses gentle but firm resistance to discourage your
dog from pulling by wrapping around their midsection, so the dog will feel slight
pressure if they start to pull away.

55. Sootherz is an acid relief lozenge made with delicious, all-natural
ingredients which can be used to soothe heartburn, acid reflux and
stomach discomfort.
http://sootherz.com/

56. Slimmerz is a beautifully styled, comfortable, tailored line of
women's clothing designed to make you look and feel 15
pounds thinner, instantly.
http://slimmerz.com/

57. Tap Hooks are easy to install hooks that can hold up to 50 pounds and
do not require tools.

58. Shock It Clean is a multi-purpose cleaner that is tough enough to handle
even your worst messes, while still being gentle enough to clean
upholstery.
http://buyshockitclean.com/

59. Shock It Clean Extreme is an even stronger version of the multi-purpose
cleaner that can take care of any mess you throw at it.
http://shockitextreme.com/

60. Angry Birds Digital Sales Agency -
ASEAN