This document outlines a business plan for personalized nature-themed diaries for teenagers. It describes the diaries as notebooks with self-taken nature photography covers. It notes the target audience is teenagers aged 13 to 18 years old. The diaries will be sold online via a website. A cost analysis shows the estimated costs to produce each diary are €1.55, and they will be sold for €2 each, making a €0.45 profit per diary. A SWOT analysis identifies strengths such as the product's usefulness, and weaknesses like the business having no experience. Potential opportunities include the unique product, while threats include not achieving perfect photography quality. The main competitor is identified as Pukka Pad, which offers a large variety and