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MAKING
THE RIGHT
IMPRESSION
Paul Mumford
WHAT’S COMING UP
Howpresentingcan helpyourbusiness
Toolstocreatea compellingpresentation
Howtopresentforcameraorliveaudience
Howtogeton theradio
EVERYONE
STAND UP
Paul Mumford
5
WAYS TO CREATE NEW CLIENTS
WAYS TO CREATE NEW CLIENTS
The gym floor/classes
Advertising
Referrals
Social media
Presenting
WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.
WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.
WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
become the person potential
clients know and trust BEFORE
they buy
WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.
10
•Two billion hits per day.
•People can see AND hear you.
•Potential to share.
•No need to constantly re-create.
•Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.
•Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.
•Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.
•Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.
•Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.
•Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.
•Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.
•Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.
•Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.
•Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.
WHAT WE’VE COVERED SO FAR
People buy from people they trust.
Presenting is the most powerful way
to achieve this.
You Tube, public speaking & local
radio are all great ways to do it.
16
TECHNIQUE:
How to prep for
presenting
STAGE ONE
THE MADMAN
THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.
THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.
THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.
YOUR
TURN
24
STAGE TWO
CREATION
CREATION
beginning
middle & end
simple & easy to follow
every journey has a purpose
you already know where your going
CREATION
CREATION
Killer headline
26
Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling
Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling
Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling
Deliver what you promised.
Brief summary.
Call to action.
Thanks for watching/listening.
Get out with a smile .
CREATION
The power out
30
STAGE THREE
THE CHECK UP
Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up
Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up
Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up
WHAT WE’VE COVERED SO FAR
The Madman
Creation
Killer Headline, The Filling, Power Out
The Check Up
Same technique for every medium.
33
PRESENTING:
YOU TUBE
PUBLIC SPEAKING
RADIO
extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?
extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?
extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?
extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?
37
Smart phone
Tripod
Software
the kit you’ll need
Windows
Live Movie
Maker
iMovie
Stuff to consider
42
Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider
Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider
Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider
Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider
Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider
commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.
commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.
commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.
commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.
BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.
BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.
BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.
Who to contact?
Head of news
Breakfast crews
Programme manager
Who to contact?
Head of news
Breakfast crews
Programme manager
47
“Talk to a person as if they’re a
person, your mate. As soon as you
present you put on a voice and
become conscious about how you are
coming across. Relax and be yourself.”
WISE WORDS FROM THE EXPERTS
Gavin Inskip
Stand up comedian, TV presenter
Voice of the Co-co Pops monkey.
50
“Be willing to let your guard down,
this is by far the strongest and most
difficult trait to master. No one wants
to have their feelings hurt.”
WISE WORDS FROM THE EXPERTS
Hayley Hollander
Training & Education Co-Ordinator, PTA Global
“For success in any relationship you
must speak a language that the
person/group/audience will
understand.”
WISE WORDS FROM THE EXPERTS
Ian O’Dwyer
Co-founder, PTA Global
“If it looks like a duck, walks like a
duck and quacks like a duck ... Then
it’s a duck! Be YOU and only speak to
what YOU know to be true for YOU.
Have magnanimous passion and
thirst for that which you are sharing”
WISE WORDS FROM THE EXPERTS
Scott Hopson
Co-founder, PTA Global
YouTube:
Keep it short and simple
Audience:
Target your market
Radio:
Don’t be daunted by it.
Stations are crying out for you.
SUMMARY
@pauldmumford
search for Mumford Phys Ed
search for Mumford Phys Ed
thanks for listening
and good luck
www.mumfordphysed.com

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Making The Right Impression FitPro

  • 2. WHAT’S COMING UP Howpresentingcan helpyourbusiness Toolstocreatea compellingpresentation Howtopresentforcameraorliveaudience Howtogeton theradio
  • 5. 5
  • 6. WAYS TO CREATE NEW CLIENTS
  • 7. WAYS TO CREATE NEW CLIENTS The gym floor/classes Advertising Referrals Social media Presenting
  • 8. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy.
  • 9. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy.
  • 10. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. become the person potential clients know and trust BEFORE they buy
  • 11. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy. 10
  • 12. •Two billion hits per day. •People can see AND hear you. •Potential to share. •No need to constantly re-create.
  • 13. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  • 14. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  • 15. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  • 16. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  • 17. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  • 18. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  • 19. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  • 20. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  • 21. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  • 22. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  • 23. WHAT WE’VE COVERED SO FAR People buy from people they trust. Presenting is the most powerful way to achieve this. You Tube, public speaking & local radio are all great ways to do it. 16
  • 24. TECHNIQUE: How to prep for presenting
  • 25.
  • 27. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  • 28. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  • 29. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  • 32. CREATION beginning middle & end simple & easy to follow every journey has a purpose you already know where your going
  • 34.
  • 36. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  • 37. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  • 38. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  • 39. Deliver what you promised. Brief summary. Call to action. Thanks for watching/listening. Get out with a smile . CREATION The power out 30
  • 41. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  • 42. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  • 43. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  • 44. WHAT WE’VE COVERED SO FAR The Madman Creation Killer Headline, The Filling, Power Out The Check Up Same technique for every medium. 33
  • 46.
  • 47. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  • 48. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  • 49. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  • 50. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you? 37
  • 51. Smart phone Tripod Software the kit you’ll need Windows Live Movie Maker iMovie
  • 52.
  • 53.
  • 55. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  • 56. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  • 57. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  • 58. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  • 59. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  • 60.
  • 61. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  • 62. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  • 63. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  • 64. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  • 65. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  • 66. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  • 67. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  • 68. Who to contact? Head of news Breakfast crews Programme manager
  • 69. Who to contact? Head of news Breakfast crews Programme manager 47
  • 70.
  • 71. “Talk to a person as if they’re a person, your mate. As soon as you present you put on a voice and become conscious about how you are coming across. Relax and be yourself.” WISE WORDS FROM THE EXPERTS Gavin Inskip Stand up comedian, TV presenter Voice of the Co-co Pops monkey. 50
  • 72. “Be willing to let your guard down, this is by far the strongest and most difficult trait to master. No one wants to have their feelings hurt.” WISE WORDS FROM THE EXPERTS Hayley Hollander Training & Education Co-Ordinator, PTA Global
  • 73. “For success in any relationship you must speak a language that the person/group/audience will understand.” WISE WORDS FROM THE EXPERTS Ian O’Dwyer Co-founder, PTA Global
  • 74. “If it looks like a duck, walks like a duck and quacks like a duck ... Then it’s a duck! Be YOU and only speak to what YOU know to be true for YOU. Have magnanimous passion and thirst for that which you are sharing” WISE WORDS FROM THE EXPERTS Scott Hopson Co-founder, PTA Global
  • 75. YouTube: Keep it short and simple Audience: Target your market Radio: Don’t be daunted by it. Stations are crying out for you. SUMMARY
  • 76. @pauldmumford search for Mumford Phys Ed search for Mumford Phys Ed thanks for listening and good luck www.mumfordphysed.com