Here are some ideas for the titles and captions font and color for your documentary: Titles: - Use different colored food items (chips, carrots, apples etc) to spell out the title - Have the title being "written" by hands mixing/preparing food - Animate the title being "consumed" - like letters being eaten by a burger or cake Captions: - Use a simple sans serif font like Arial for clarity - Make the font size decrease to show hierarchy - Use different shades of colors associated with the episode topics - Red for sexuality/passion - Green for nature/growth for the ideology episode - Brown/orange for capitalism episode

1. Marks and Spencer.
• During rebranding they chose to do high
profile media campaigns
• These adverts have the tag-line This is not just
food, this is M&S food more personal to the
audience
• Slow motion and close up shots, coupled with
the ‘sultry’ voice of Dirva Kirwin
• These adverts are described as ‘food porn’
‘hypersexualised’ ‘sexist’
RIANNA

2. Wikipedia Page of how M&S make their adverts
more flirtatious
Examples of M&S Food Adverts

3. Example of How Fast food advertisers use sexual connotations to sell
their produce
Paris Hilton Burger advert.
Another example of a model advertising a
burger. The adverts hints at sexual
innuendos

4. This advert has elements of sexual
innuendos. Instead of just
advertising the burger, they add the
woman in a provocative position
which will aim to target woman and
men as both will experience
benefits.

5. Part F

6. Conventions of TV Documentaries
Convention What is it/ Why its used?
Archival Footage and Photographs •‘Old’ images
• Newsreel footage
• Shots from fiction films.
Talking head • In their own environment- occupational/home
“interviewees” • Sometimes on the road.
• This is used for people views and interpretations on different ideas.
Jiggly Camera • Form of re-enforcing documentary reality.
Voice over narration • Usually occurs to explain an image or what is going on in the scene
Re-enactments • Stages real event that has already happened.
• Most of the time it uses actors and not the original characters.
Montage/Sequence • It conveys ideas visually by putting them in a specific order in the film.
• Narrative montages involve the planning of sequence of shots used to
indicate changes in time and place. Ideational montages link actions
with words, and are often used in documentaries.
• This visual representation of the characters thoughts helps position
the viewer in the story, and helps the viewer better understand what
the character is saying

7. Conventions developed.
Fonts We are using fonts of
popular fast food
restaurants and
supermarkets for our titles.
Archival Instead of archival footage
Footage/Photographs we have used archival
photos as we do not have
the resources to obtain the
videos.
Voice Over Narration Our narrator/voice of God
will be taking part in the
experiment.
Montage/Sequence We will use montage to
reiterate what the voiceover
will be stating. The montage
will also allow us to show
the experiment to prove our
theory.

8. Conventions Challenged
Before: After:
We are challenging the stereotype of a
presenter, by having it be a black girl, not white
and someone who is young instead of middle
aged.
The voiceovers are viewed as the voice of God and The voiceovers will also be the interviewee,
are not mixed with the interviewees. therefore they will be taking part and also looking
at it from an outside perspective.

9. Conventions used.
Archival footage Statistics and facts
‘real people’ interviews & talking heads Set ups
Jiggly camera

10. Part G

11. This is how we presented our first 5 minutes with a
breakdown of what the colours represent on a slide
before.
RIANNA

12. This is how we presented our first 5 minutes with a breakdown of what
the colours represent on a slide before. RIANNA

13. What we did next?
• We spoke with our teacher and understood
we needed to break down our ideas more.
• As a group we brainstormed more and ended
up with new episodes.
• On the following slides are some of our
brainstorms.
RIANNA

14. RIANNA

15. Information
• Series name: Food for thought (possible title)
• Series length: 3 hours
• Number of episodes: 3
• Episode length: 60 minutes
• Episode names (in order): 1st Ideologies 2nd
Advertising 3rd Capitalism
RIANNA

16. Episode 1 Ideologies
Subtopic break down
1.) 2.) Sexuality 3.) Presentation of models
Stereotype/Representatio and food
n of food
• Exploring which foods • Exploring what foods • Why is unhealthy food
are seen as fun/boring are sexualized modelled by healthy
and why? E.g. potatoes • How are food sexualized looking people
and chocolates (using e.g the M&S adverts • Why don’t we see the
kids to demonstrate • Reasons behind true representation
this) companies making food • How does this effect the
• Look for the common seem sexy public
factor with the • Products which
fun/boring foods and challenge the idea of
why/how? sexualized e.g the MALE
• What products in aero adverts
challenge this idea?
How E.g. Kellogs Special
K is ‘sexy’ when its
flakes
RIANNA

17. Episode 2 Advertising
Subtopic break down
1.) Company image 2.) Celebrities 3.) Dream vs Reality
(presentation of food)
• Which adverts are • What celebrities are • British ideal of
more family with what chicken, showing the
friendly/sexy/funny/s supermarket? public a picture of
tore orientated etc Reasons why? cooked chicken and a
• What does each • The connotations advert ‘cooked’
advert tell us about employing each celeb chicken to see what
the store means for the store they pick, why?
• Exploring how • How do celebrities • How is this ideal
celebrities enhance relate to customers made, can we all
company image, do e.g stacey solomon – achieve it as some
they? young mothers ? adverts imply
RIANNA

18. Episode 3 Capitalism
Subtopic break down
1.) Company information 2.) Sponsorships & 3.) Deals within store (linked to
endorsements advertising)
• Research into the big • What does X celebrity • Do the deals make us
players in the food market being with X store/shop spend more? 3 for 2 when
• Statistics on annual mean for the customer we only needed one?
takings – looking at what • Are sponsorships made • Is the blatant recent
demographic spends with record labels for competitiveness between
more, where they spend examples to coincide with supermarkets good or
more (fruit/alcohol/etc) an album release bad?
• Are the prices fair and • Weird sponsorships – • Are we being tricked?
relative McDONALDS – OLYMPICS Prices being raised higher
• EXAMPLE: if KFC and • Should fast food be 2wks before to be
SAMS get their meat from associated with the ‘lowered’ when they were
the same place why is biggest sporting event cheaper 3wks ago?
there such a big difference ever? • Are we now buying for no
in cost? reason?
• Deals to good to be true?
– sell by dates etc
RIANNA

19. Information on the 5 minutes
• Taken from which episode? Episode 1 –
Subtopic 2
• Brief reason why? – As a group we wanted to
ascertain why food is being sexualised and
opinion on it
• Continued on next slide
RIANNA

20. What do you hope the audience will gain from the 5
minutes?
• Rianna: An understanding that food is sexualised
for us to be more attracted to it and in turn buy
more.
• Tiara: insight to how products are advertised and
why
• Shahna: more knowledge on sexualisation and
showing them differing opinions on it
• Nkechi: make the audience aware of techniques
use to glamourize (in reference to food)

21. Details of the 5 minutes
what will happen
• Montage shots of hyper sexualised food
• Voiceover while this is happening
• Mid shot of the presenter talking
• Cross back to the montage shots
• Voiceover again
• Cut to statistics about food expenditure on
average/family case study on how the
economic climate has effected their spending
RIANNA

22. Details of the 5 minutes
what will happen
• Presenter introduces the store we will be
focusing on
• Presenter questions the public ‘describe
Marks & Spencer in 3 words’
• We see 3/4 groups of people answer
• Statistics and information on the store
• Presenter shows what we are now buying
more of and less of (relation to our economic
climate)
RIANNA

23. Details of the 5 minutes
what will happen
• Presenter tells the audience that we are still
our there shopping so what is it down to?
• Have peoples reactions to some M&S adverts
• The audience do not see the advert, just the
reaction to it
• Set up of an old style kitchen and presenter
questions how food and cooking has gone
from the set up shown to being described as
this
RIANNA

24. Details of the 5 minutes
what will happen
• * this being the public opinion of what Marks
and Spencer is like
• * the set up will be cuts of cake mix being
whisked/full baking tin put in the oven/cake
cooking/being taken out/decorated/sliced
• What we are hoping to show next is from a
member of the public a negative opinion of
how sexy the adverts/food has become
RIANNA

25. Details of the 5 minutes
what will happen
• * this being the public opinion of what Marks
and Spencer is like
• * the set up will be cuts of cake mix being
whisked/full baking tin put in the oven/cake
cooking/being taken out/decorated/sliced
• What we are hoping to show next is from a
member of the public a negative opinion of
how sexy the adverts/food has become
RIANNA

26. Details of the 5 minutes
what will happen
• Present our own findings from the public
• This part is mainly voiceover heavy with props
showing our results and Voice of Authority saying
the questions
• These results will then lead up to question
experts.
• So far in mind we have sociologists/possibly M&S
worker/manager/student who studies
gastronomy/Chef/food tech teacher
• Ending on Presentation of models and food
introduction
RIANNA

27. Preview of next
Introduction of subtopic topic – C. 20
– nearly 1min seconds
Introduction – nearly 2mins Development of subtopic – nearly 2mins

28. • Montage shots of hyper sexualised food
• Mid shot of the presenter talking about hyper
sexualised food
• Cross back to the montage shots
• Statistics

29. • Presenter introduces the store we will be
focusing on
• Public opinion on Marks and Spencer
• Statistics on the store
• Reaction to Marks and Spencer adverts from
‘actors’
• Set up in kitchen to question the change in
food representation

30. • Public opinion of Marks and Spencer’s adverts
positive and negative
• Present findings from our own case study
• These results will then lead up to question
experts.
• So far in mind we have sociologists/possibly
M&S worker/manager/student who studies
gastronomy/Chef/food tech teacher

31. • Voiceover asking why are products like this
being advertised by the attractive healthy
model if it makes you like this
• Clips of the male Abercrombie and Fitch
models
• Clips of falling chocolate
• Clips of ‘large’ people walking

32. Part H

35. Part I

37. Part J

39. Part K

40. •Woman who are more inclined to being in
the kitchen
•Teenagers, University students- more
inclined to binge eat, not having a proper
schedule to consume ‘good food’.
•People who are interested in living a
healthy life style, they may be interested in
the gym, obsessed celebrity bodies.

41. I used the media platform I had this
of Blackberry messenger to photo as my
get a view and opinion of display image:
our documentary.

44. We chose Channel 4 as
we felt that it is one of
the websites that
promotes food, Great
British cooking and
social aspects around
food , such as shows
like Come Dine with me.

45. From the research we So , as a result we thought to
gathered that Channel 4 promote our documentary
was the website that and stick with the trend we
promoted and aired most of would also put it on Channel
the cooking channels we 4 as it would receive a vast
watch on our tele’s. amount of viewing ands
accessible to a wide sector.
We were thinking to put our
documentary on around about 7 , this
is usually a time when our target
audience (and whoever else is
interested) settles in at home and is
engaged with the Television

46. Part M

47. Extreme close up/ close up of peoples
hands
They will be making the title from
different pieces of food, whether it is
Chips or even broccoli.
Hands suggests anyone
As our documentary is about
“food” anyone can watch it.
The hand creates a sense of
the audience having their
say .

49. Red is used as a symbol of guilt, sin, passion
and anger, often as connected with blood or
sex
ice, water, sky, sadness, winter, police, royalty,
Hanukkah, boys, cold, calm, magic, trueness,
nature, growth, grass, hope, youth, sickness, health,
Islam, spring, Saint Patrick's Day, money
royalty, imperialism, nobility, Lent, Easter, Mardi Gras,
episcopacy, upper class, poison, friendship, engineering,
passion, sharing, wisdom, rage,
soil, autumn, earth, skin, maple leaf, chocolate,
coffee, caramel, stone, Africa, African culture,
Indigenous, Malayan race, Thanksgiving, Nazism

50. Although I have done a color brainstorm , for out title we don’t know if we will
necessarily be thinking about a specific picture as we will be using food to create the
titles, however we will consider the colors of the foods and what they represent.
I have an idea to use the burger in
two ways:
1. Instead of the credits
flowing down the screen,
the burger will eat it off
the screen.
2. The burger regurgitating
the peoples names as
credits.

51. I have many ideas of the captions font and
Titles colour for our documentary. The titles and
captions will be placed at the start of each
C episode and at the bottom of the screen
A I had the idea of using a
P
simple and bold font like
Ariel Bold and make the
I letters get smaller
showing the hierarchy of
1) This one has a
reflection showing
T society and the whole that with advertising
A idea of capitalism. you are reflecting an
L image of reality.
I
S
M
2) A woman holding the word
advertising to show the gesture
of showing a product.

52. The brain shows
what we think is
associated with food
or anything in
society
Ideology is a set of ideas, so
this is why I thought of a
thought bubble