OTC Foundation has grown significantly since being established in 1996, raising over $14 million for scholarships, student support programs, and workforce development centers. The document outlines OTC's strategies for successful fundraising and grant development, including maintaining a small dedicated grants team, collaborating with community partners to share their mission, building strong interpersonal relationships, and expressing sincere gratitude to donors through various recognition efforts.
A presentation that was shared with student organization leaders at UMBC's LeadingOrgs Retreat in September 2014. The presentation focuses on submitting a project and leveraging crowdfunding to raise money for student initiatives.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape, many wonder if it is just a passing trend. Attendees will learn how UMBC's annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising - moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape many wonder if it is just a passing trend. Learn how UMBC’s annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising — moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Searching and Applying for Scholarships for ParentsCollegeBoardSM
The College Board hosted a webinar to share information about how parents can help their child search for and apply for scholarships. The webinar was hosted by Priscilla Rodriguez from the College Board and featured Alan Royal from the Jack Kent Cooke Foundation. Learn more at collegeboard.org/parents.
Paying for College: FAFSA, Financial Aid, and More Parent WebinarCollegeBoardSM
The College Board hosted a webinar to share information about paying for college. The webinar was hosted by Dean Bentley from the College Board and featured Deren Finks from the Kiski School and Samantha Veeder from University of Rochester. Learn more at collegeboard.org/parents.
2019 Rotaract Preconvention: Join us to learn more about Rotary Grants, and how Rotaractors can collaborate with Rotary clubs to make a meaningful difference through local or global service projects.
A presentation that was shared with student organization leaders at UMBC's LeadingOrgs Retreat in September 2014. The presentation focuses on submitting a project and leveraging crowdfunding to raise money for student initiatives.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape, many wonder if it is just a passing trend. Attendees will learn how UMBC's annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising - moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Higher education has faced steady declines in alumni participation percentages over the last several decades. While crowdfunding has transformed the philanthropic landscape many wonder if it is just a passing trend. Learn how UMBC’s annual giving program is using crowdfunding as an alternate way of engaging students with the process of fundraising — moving beyond one-time project campaigns to engage prospective donors and achieve sustained donor engagement.
Searching and Applying for Scholarships for ParentsCollegeBoardSM
The College Board hosted a webinar to share information about how parents can help their child search for and apply for scholarships. The webinar was hosted by Priscilla Rodriguez from the College Board and featured Alan Royal from the Jack Kent Cooke Foundation. Learn more at collegeboard.org/parents.
Paying for College: FAFSA, Financial Aid, and More Parent WebinarCollegeBoardSM
The College Board hosted a webinar to share information about paying for college. The webinar was hosted by Dean Bentley from the College Board and featured Deren Finks from the Kiski School and Samantha Veeder from University of Rochester. Learn more at collegeboard.org/parents.
2019 Rotaract Preconvention: Join us to learn more about Rotary Grants, and how Rotaractors can collaborate with Rotary clubs to make a meaningful difference through local or global service projects.
Join us for a webinar hosted by the Foundation’s Annual Giving team and get tips about how to share the Foundation’s impact with others. Even if you’re confident with your storytelling abilities, we hope this webinar will give you additional tools for your story toolbox. During this webinar, you can expect to hear:
• A brief overview of the Annual Fund from Annual Giving Officer Erin Groble.
• A brief overview of Rotary Grants from Regional Grants Officer Diane Lopez.
• Strategies for how to craft your own Foundation story to inspire giving from assistant Rotary public image coordinator Alex Wilkins (District 7570, Virginia, USA).
Join us for a webinar hosted by the Foundation’s Annual Giving team and get tips about how to share the Foundation’s impact with others. Even if you’re confident with your storytelling abilities, we hope this webinar will give you additional tools for your story toolbox. During this webinar, you can expect to hear:
• A brief overview of the Annual Fund from Annual Giving Officer Erin Groble.
• A brief overview of Rotary Grants from Regional Grants Officer Diane Lopez.
• Strategies for how to craft your own Foundation story to inspire giving from assistant Rotary public image coordinator Alex Wilkins (District 7570, Virginia, USA).
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Legacy Giving Essentials: How to Build a Bequest ProgramBloomerang
https://bloomerang.co/resources/webinars/
Lori Kranczer will explain the importance of legacy giving within your development plan, and the 4 steps you need to take to increase bequest giving to your organization.
2. Once upon a time…
• OTC was approved by the voters in 1990
• College opened in 1991 with 1,198 students
• Now serve more than 15,000 students in five
locations
• Third largest community college in the state
• Recently named one of the fastest growing
community colleges in the nation by
Community College Week
3.
4. The OTC Foundation
• OTC Foundation established 1996
• Since 2007, the Foundation as seen a 700%
increase
• Scholarships, Student Support Programs,
Center for Health Education and Center for
Workforce Development
• Fast forward to 2012
5. Grants Development at OTC
• Began without a focus on attaining grants
• 2000-2004: First full-time director of grants
• 2006: Began a faculty-led grants office that
continues today
• 2008: Economic downturn; Obama elected
• FY 2012: Over $6 million in grant awards
• Strategic Plan: Annual goal of $2M in grants
6. Staff
• Two full-time staff members in the Foundation
• One full-time assistant
• One part-time director of grants
• Executive Director/Vice Chancellor
7. Collaboration is Key
Keep Your Story Simple
– Be a storyteller
– Use more than facts and figures, but answer
the questions directly.
8.
9. Collaboration is Key
Let Others Tell Your Story
– Let the experts “sell” your program
– Leadership Reception
– Educating the public about your mission
– Avenues to tell your story – Speaker Circuit
10. Interpersonal Relationships are Crucial
• Using events to make friends and not just
money
• Networking and positive relationships with
outside organizations
• Everyone deserves good customer service –
external and internal
• You should never have to make a cold call ask
11. Seven ways to say thank you
1. Thank you from your organization – make it personal
2. Thank you the person/people who benefited from
the gift
3. Call the donor and thank him/her. This can be a
good time to update him/her on the project
4. Recognition in Annual Report
5. Naming Opportunities
6. Recognition on social media, videos
7. Donor Reception
12.
13. The Results
• Set a goal of $10 million, raised $14.4 million
• Grant awards have grown from around $1
million annually to over $6 million in FY 2012.
14. Your Strategies
Collaboration: Briefly tell one story about how
your organization has helped your community.
(Remember, make it personal.) Who are two
contacts you could share this story with?
OTC grew quickly in a short amount; therefore, the focus was on other items rather than on fundraising.
The College grew quickly; however the foundation was not established until 1996. It handled just scholarships. We were kind-of jumping around and had no targeted approach. There weren't any events set in place and we just responded when someone made a gift. We weren’t actively seeking. If someone had an idea, we were thinking about it long term. Everything was sort-of pieced together
Importance of having others buy into your missionImportance of others understanding your missionInformationalFace of the programRoles overlap between foundation staff, other staff within your organization and board members
Importance of having others buy into your missionImportance of others understanding your missionInformationalFace of the programRoles overlap between foundation staff, other staff within your organization and board members
Golf tournament, leadership reception, naming events, open houseSharing story about our own successes with building relationshipsCredibility Don’t “nickel and dime” your donorsIt is important to note that our fundraising as evolved over time/
I once read that you should tell a donor thank you at least seven times for a gift. Here are some ways we thank our donors and use this as an opportunity to cultivate your donors. You build the relationship with the donor, but it never ends. You adapt. Some donors start with giving once and can become an annual donor