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Otc ppoint
OTC Foundation has grown significantly since being established in 1996, raising over $14 million for scholarships, student support programs, and workforce development centers. The document outlines OTC's strategies for successful fundraising and grant development, including maintaining a small dedicated grants team, collaborating with community partners to share their mission, building strong interpersonal relationships, and expressing sincere gratitude to donors through various recognition efforts.
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Otc ppoint
- 1. Imagine. Invest. Inspire: OTC’sstory of best practices in fundraising and grants development
- 2. Once upon atime… • OTC was approved by the voters in 1990 • College opened in 1991 with 1,198 students • Now serve more than 15,000 students in five locations • Third largest community college in the state • Recently named one of the fastest growing community colleges in the nation by Community College Week
- 4. The OTC Foundation •OTC Foundation established 1996 • Since 2007, the Foundation as seen a 700% increase • Scholarships, Student Support Programs, Center for Health Education and Center for Workforce Development • Fast forward to 2012
- 5. Grants Development atOTC • Began without a focus on attaining grants • 2000-2004: First full-time director of grants • 2006: Began a faculty-led grants office that continues today • 2008: Economic downturn; Obama elected • FY 2012: Over $6 million in grant awards • Strategic Plan: Annual goal of $2M in grants
- 6. Staff • Two full-time staff members in the Foundation • One full-time assistant • One part-time director of grants • Executive Director/Vice Chancellor
- 7. Collaboration is Key KeepYour Story Simple – Be a storyteller – Use more than facts and figures, but answer the questions directly.
- 9. Collaboration is Key LetOthers Tell Your Story – Let the experts “sell” your program – Leadership Reception – Educating the public about your mission – Avenues to tell your story – Speaker Circuit
- 10. Interpersonal Relationships areCrucial • Using events to make friends and not just money • Networking and positive relationships with outside organizations • Everyone deserves good customer service – external and internal • You should never have to make a cold call ask
- 11. Seven ways tosay thank you 1. Thank you from your organization – make it personal 2. Thank you the person/people who benefited from the gift 3. Call the donor and thank him/her. This can be a good time to update him/her on the project 4. Recognition in Annual Report 5. Naming Opportunities 6. Recognition on social media, videos 7. Donor Reception
- 13. The Results • Seta goal of $10 million, raised $14.4 million • Grant awards have grown from around $1 million annually to over $6 million in FY 2012.
- 14. Your Strategies Collaboration: Brieflytell one story about how your organization has helped your community. (Remember, make it personal.) Who are two contacts you could share this story with?
- 15. Your Strategies Interpersonal: Identifytwo organizations who might be willing to partner with you on a grant or fundraising opportunity.
- 16. Your Strategies Thank You’s:Identify one unique way in which you can express your thanks to your donors.
- 17. Contact Tracy McGrady –mcgradyt@otc.edu Stephanie Brown – browns@otc.edu www.otc.edu
Editor's Notes
- #4Â OTC grew quickly in a short amount; therefore, the focus was on other items rather than on fundraising.
- #5 The College grew quickly; however the foundation was not established until 1996. It handled just scholarships. We were kind-of jumping around and had no targeted approach. There weren't any events set in place and we just responded when someone made a gift. We weren’t actively seeking. If someone had an idea, we were thinking about it long term. Everything was sort-of pieced together
- #8Â Importance of having others buy into your missionImportance of others understanding your missionInformationalFace of the programRoles overlap between foundation staff, other staff within your organization and board members
- #10Â Importance of having others buy into your missionImportance of others understanding your missionInformationalFace of the programRoles overlap between foundation staff, other staff within your organization and board members
- #11 Golf tournament, leadership reception, naming events, open houseSharing story about our own successes with building relationshipsCredibility Don’t “nickel and dime” your donorsIt is important to note that our fundraising as evolved over time/
- #12Â I once read that you should tell a donor thank you at least seven times for a gift. Here are some ways we thank our donors and use this as an opportunity to cultivate your donors. You build the relationship with the donor, but it never ends. You adapt. Some donors start with giving once and can become an annual donor