Jodi Kennicutt has over 15 years of experience in business development, visual merchandising, sales training, and management. She is goal-oriented and dedicated to helping companies achieve their goals through strategic planning, relationship building, visual displays, and event planning. Her past roles include field visual merchandiser for Pandora Jewelry and management/merchandiser for Baskets of Blessings.

1. 08/2009 to 02/2015
Columbia, MD
JODI KENNICUTT
Summary
Business professional with expertise in management, visuals and sales training. Goal-oriented and consistently seeking
opportunities for growth in establishing my career. Looking for long term employment and will be a very dedicated
employee to the right company.
Highlights
Brand awareness development- Communicating to
customers on the different ways to brand their
environment
Accomplished in relationship selling/ inventory
control/brand awareness/ develop business plans for
accounts
Territory specialist- managed & trained over 40+
accounts on standard displays and selling
techniques
Floor set design
Visual displays
Display resetting
Visual Merchandiser of the Mid-south Region
Awards- 2010 & 2014
Team building expert
Goal-oriented- Work to achieve goals on a monthly
basis
Self-sufficient
Analytical problem solver
Deadline-driven
Strategic planning
Exceptional problem solver
Event planning
Dedicated team player
Excellent communication skills
Exceptional multi-tasker
Accomplishments
Successfully assisted with upgrades to more than half of my accounts. Effectively increase my territory's budget every
year by working closely with the store's management team.
Business Development:
Successfully grew business by product training and customer relations
Initiated upgrades which resulted increase of sales.
Developed layout and plan sequences to improve operational efficiency.
Experience
Field Visual Merchandiser
Pandora Jewelry
Assessed work on compliance issues and made corrections and modifications when necessary. Scheduled and trained
over 40+ accounts. Set up and performed hand installs- banners, stickers, and clings. Interpreted VM guide lines and
promotional setups. Implemented balance, mirror imaging, lines and repetition. Used my creativity to design desirable
jewelry displays to increase traffic flow and sell out. Planned and executed special events and training seminars. Worked
independently in my field to insure brand and display consistency. Worked closely with company Territory Managers to
identify new business opportunities and routinely participated in the sales process.
30532 E. 138th St. S., Coweta, OK 74429 | C: 440-541-4700 | Jkennicutt@icloud.com

2. 06/2002 to 07/2009
Elyria, Ohio
Selected merchandise based on the most favorable price and quality when displaying. Established and maintained proper
high traffic displays, resulting in increased sales. Ran weekly and monthly strategy reports to analyze business trends
and make recommendations. Effectively communicated and coordinated execution of the planogram with store
management. Built effective relationships with each store to develop superior customer satisfaction. Created and
implemented POS with all levels in accounts.
Basics- efficient in outlook, excel, CRM reports, the cloud, skill soft, Publisher and power point.
Management/Merchandiser
Baskets of Blessings
Managed team of 12 staff members.
Displayed the appropriate signage for products and sales promotions. Arranged items in favorable positions and areas
of the store for optimal sales. Assisted with buying over the counter and communicating with retail merchants. Identified,
developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Upheld
stock levels and proper pricing for multiple product lines. Conducted staff meetings with sales personnel to introduce
new merchandise. Selected merchandise based on the most favorable price and quality. Printed various labels and tags
for all merchandise. Assisted in gathering and moving materials and equipment for the assigned displays. In charge of
the opening and closing of seasonal stores.
Basics- computer skills, outlook, filing, and basic employee relations.