Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.

1. Marketing Case #135

2. Latest Topic of Industry
Transportation will be taking faster and more
comfortable space for all passengers in next decades.
The sharing ecosystem is more valuable and trust-
proof than traditional testimony, because it is
underlying third party evaluation. Transportable box
will be public property and people might be tended to
share it on universal fundamental among the
citizenships with closed community.
Honda Story 62th
Quality control is Japanese traditional management style, in order to
produce on the line, it was going effective. In order to make it original
capacities, it has been established unique administration and evaluation
system. In the factory, each section has specifc role respectively and lead
it self-control by themselves.

3. Mini-van produce
American Honda required new style of public car, and it called minivan
for broadly space for driver. Honda made some scrutiny with local
consumer research, it found the new trends shifted from classical
tendency to customized capabilities. In order to make response
properly with requests, decided to invest minivan style.

4. Affordable price table
Mini van was expensive layer in those days, as it integrate V6 engine in
the body, costly process to complete new model. Even it was
considered to take alternative size engine, once it was announced to
suspend development. Against, this team had been staring to yield
original model underground.

5. Designing interior
Three row seat was not properly interval to put inside at designing
interior. Producer, Odagaki had proposed to store third seats inside
floor and make it flat space. He pondered the mobility seats to be
reformed with each customized scenes and got this idea from American
driving style.

6. Factory selection
Although the market of RV has been increasing since economic babble
plunged numbers, Honda didn’t have specific portfolio to get into this
category. It was determination for Honda management to invest new
channels in order to cultivate share in accordance with market
emergence.

7. Maximize cabin capacity
Quality control is key factor continuously producing high class
automobile and make it maximize utilities in it. In each process, they
need to improve specific details step by step and reduce total cost at
the end. This is the fundamental of business development, in particular,
manufacturing is human-centric workforce, so that needs to focus
quality first.
Quality Control