The presentation discusses Renault's upcoming model Kwid. Key details include the Kwid being a premium SUV-inspired hatchback priced between Rs. 2.56-3.53 lakhs. It has an 800cc engine producing 59bhp and 72nm of torque, offering best-in-class fuel efficiency of 25kmpl. Renault aims to target first-time buyers and gain market share in the hatchback segment with the Kwid's affordable pricing and spacious, fuel-efficient design inspired by SUVs.

1. A PRESENTATION ON
RENAULT’S UPCOMOING
MODEL “KWID”
Prepared by – Avinandan Karmakar
JSB (2014-16)

3. Renault :
Renault-Nissan alliance signed MOU withTamilnadu Govt. for production
plant.
Invests more than 4500 crore rupees.
1st ever car designing studio built in Mumbai by any MNC.
Success of Duster helps them to gain 2% market-share in Indian market.
Next target is to achive 5% share by their new product KWID.
More than 1,00,000 unit sold out by the company.

4. KWID:
Premium SUV inspired hatchback car, 1st time in India.
800 cc engine with power of 59bhp, with 72nm torque, 180 mm ground clearance.
3 cyl petrol engine in all variant.
Boot capacity almost 300 ltr, more than i20.
Fuel efficiency almost 25kmpl, most fuel efficient.
Pricing 2.56-3.53 lakh.
ABS in the top varient.
Digital instrumental cluster is very clear and straightforward.
gear shift indicator, on the top-end variant is a 7-inch touchscreen, which sits
proudly in the centre console.

5. Interior Design:

6. EXTERIOR DESIGN:

7. Pricing :
 Renault Kwid STD
 799cc Petrol, Manual, 25.17 kpl
 2.57 lakh Ex-showroom Price (New Delhi)
 Renault Kwid RXE
 799cc Petrol, Manual, 25.17 kpl
 2.89 lakh Ex-showroom Price (New Delhi)
 Renault Kwid RXE Opt
 799cc Petrol, Manual, 25.17 kpl
 2.95 lakh Ex-showroom Price (New Delhi)
 Renault Kwid RXL
 799cc Petrol, Manual, 25.17 kpl
 3.12 lakh Ex-showroom Price (New Delhi)
Renault Kwid RXT
799cc Petrol, Manual, 25.17 kpl
 3.44 lakh Ex-showroom Price (New Delhi)
Renault Kwid RXT Opt
799cc Petrol, Manual, 25.17 kpl
 3.53 lakh Ex-showroom Price (New Delhi)

8. PRICING STRATEGY:
• Hyundai EON D-Lite - 3,69,463
• Hyundai EON D-Lite Plus - 3,99,634
• Hyundai EON Era Plus - 4,16,210
• Hyundai EON Magna Plus - 4,52,704
• Hyundai EON Sportz - 4,86,10
• Hyundai EON 1.0 Kappa Magna Plus - 4,87,996
• Hyundai EON 1.0 Kappa Magna Plus (O) - 5,02,761
• Renault Kwid Std - Rs 2,56,968
• Renault Kwid RxE - Rs 2,88,960
• Renault Kwid RxE - Rs 2,94,960
• Renault Kwid RxL - Rs 3,11,664
• Renault Kwid RxT - Rs 3,44,131
• Renault Kwid RxT - Rs 3,53,131

9. PRICING STARTEGY:
• Maruti Alto STD – 2.8 LAC
• Maruti Alto LX – 3.4 LAC
• Maruti Alto LXI – 3.5 LAC
• Maruti AltoVXI – 3.5 LAC
• Maruti Alto LXIAirbag – 3.6 LAC
• Maruti AltoVXI Airbag – 3.7 LAC
• Maruti ALTO CNG LXI – 3.9 LAC
• Datsun GO D – 3.24 LAC
• Datsun GO D1 – 3.26 LAC
• Datsun GO A – 3.59 LAC
• Datsun GOT – 4.05 LAC
• Datsun GO NXT – 4.10LAC
• Datsun GO GOT - 4.20 LAC

10. Pull strategy:
Mostly targeted segment is the HATCHBACK segment.
Middle-class, Upper middle-class people.
SUV inspired hatchback model to attract more customer.
Effective fuel efficiency (best in class – 25.57 kmpl) to attract cost sensitive
buyers.
Fully loaded interiors & exteriors (Better than Alto. Eon, WagonR, Datsun
GO)
Price is very affordable (Key factor of this car, 2.56lac-3.52lac)

11. Promotion:
Ranbir Kapoor is BrandAmbassador.
He is heart throab of young generation so can easily inspire young gen.
Success of Duster made this brand popular in India.
More than 130 dealers & showrooms.
Online and offline promotion.
Tv commercials.

12. Competitors’ market-share:
Highest market share hold by Maruti (Almost 50% IN Hatchback segment)
Nearest copetitors areWagonR, Datsun GO,Hyundai eon, Alto 800.
Renault’s target is achiving 5% share.

13. SWOT Analysis:
STREANGTH:
 DESIGN (SUV inspired)
 More space, Comfort
 Fuel efficiency (more than 25kmpl)
 Affordable rate.
 More interesting features in this segment.
 Airbag, ABS in highest segment (safety)
WEAKNESS:
 Profit margin is less & Changing cpreferences
 Ineffective future DEMAND forcasting
 Duster’s succession make the impact that
Indian cutomer mostly prefer SUV, Compact
SUV, SUV inspired hatchback but it may not
be certain
 Customer may demand more in same price
OPPURTUNITY:
 Huge market leads to huge demand
 Fastest growing co.
 Disel & CNG variant
 Can expect gain 10% share within next 2 years
 It can be the 1st car for employed young
generation (India’s 60% generation isYOUNG)
THREAT:
 Large number of competitors
 Changing consumer preference
 New invention & technologies
 Up & down of market demand
 Future forcsting