In the business process, technology will bring out new space and make it enhance our standard. In particular, auto industries will have moved nimble and dynamic upset happen in some decades. In order to maintain unique business style, we have to think highly of market consensus and customer demand balances. Which is key factor to decide the scalability and potential with tech-driven ecosystem.

1. Marketing Case #134

2. Latest Topic of Industry
In the business process, technology will bring out new
space and make it enhance our standard. In particular,
auto industries will have moved nimble and dynamic
upset happen in some decades. In order to maintain
unique business style, we have to think highly of
market consensus and customer demand balances.
Which is key factor to decide the scalability and
potential with tech-driven ecosystem.
Honda Story 61th
Honda was passionate to drive new model and brought it out at sporty
market. It was first time so that plenty of subjects were surprised with
their original functionalities. It was praised by many fans and loved
among big communities. Their community making was splendid and
succeed in external models.

3. External perspective
It was first time for auto industry to make some experimental tests
outside country. Honda R&D Europe attempted to strengthen bodies
and endurable with practice driving. Local development is basic style to
yield the products to fit market. Harmonize driver and auto timing and
enable to go at the same time.

4. Data driven improvement
Test data has been sent to the research center and revamp function
and capacity to lead discussion. In compare to the previous race, it has
improved over 50% endurable and it acquires sporty style capacities in
consequences. In Chicago auto show, it was demonstrated with red
color new model.

5. Next Sporty Car
Trial was demonstrated at public road and circuit each other. Besides,
Nürnberg in Europe. As soon as some people who has experienced
driving, take off the car and startling functionalites and capacities.
American journalist praised Honda sporty type and felt certain
advancement.

6. Special facilities
In order to produce sporty model, Honda has developed their own
manufacturing system. Almi welding takes important role to customize
body to achieve fast driving experiences. In addition, applied some
experts internal to this project and prioritize human process.

7. Evolution model
Honda has started owner’s meeting to be interacted each other with
talking about NSX model. It is just to bring a fun with favorite topics and
engage with original brand. It includes some curriculum to lean the
methodology of comfortable driving and running machine correctly from
experts.