The latency of new market creation in next decade has been discussed among the leader worldwide. Auto mobile industry replaces horsepower transportation with engine-drive box. From next, the box will connect to Internet and judge the proper direction itself on the process. Internet connectivity has large spaces to gain numerous data and induce them to lead specific spots where it will be.

1. Marketing Case #132

2. Latest Topic of Industry
The latency of new market creation in next decade has
been discussed among the leader worldwide. Auto
mobile industry replaces horsepower transportation
with engine-drive box. From next, the box will connect
to Internet and judge the proper direction itself on the
process. Internet connectivity has large spaces to gain
numerous data and induce them to lead specific spots
where it will be.
Honda Story 59th
Younger power was sustanble resources of Honda automobile ans has
been able to capture consumer aspect with them. In addition, internal
negotiation was primary among senior manager to make it open
opportunities for next generations. Honda attempted to accommodate
environment for all members to take new challenges.

3. Rhythm driven
It was fresh idea to make new challenge with rhythmical theme. Even
the appointed band was not so famous, but admirable uniqueness and
ideal tempo for promotion. Music style PR was accepted by younger
community and it makes dancing action to remember the name.

4. Mass announcement
Breaking the traditional custom, young team has promoted with
unexpected style. It was more casual and access to fashionable
channels with iconic shapes. Shed it with unique surfaces and visuals
to be attractive among fully curious generations. First impression was
excellent to be directed to their hearts.

5. Cushion style engine
In 1984, basic research was just started with new engine system.
Thinner type engine will be put at rear seat and improve manipulation to
drive automobile. It was named ” Zabuton-engine” after the meaning of
under floor mid-ship engine rear drive and “Zabuton” is JP original
cushion.

6. Engine-driven invention
Even once it was dismissed new engine idea, development team
considered another option and reached out to invent the suitable shape
with this functionalities. Sporty shape and lower center balance of
gravity capacities would supposed to be accepted as ideal models.

7. Symbolic Sporty Model
Depicted Honda original concept and mapping each components to
describe attribution with new modeling. Power weight ration was
vertical, wheel-base weight ration was horizontal to plot each in line and
made competitors mapping. It was similar shape as if milky way, so
called “Milky Way Chart”.
Power Weight
Wheel base weight
Milky Way