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Marketing Case #111
Latest Topic of Industry
Automobile design will have been interactive style, and
replace it as standard in accordance with advanced
technology. We have pursued the telecommunication
methodology to connect cars with Internet. It will be
moving naturally by their own identity between some
intervals, and judge it as stop or go through data
detection to measure adjustment to direct destination.
We don’t need to handle it with our effort next decades.
Honda Story 39th
Unique challenges is key empowerment to drive business and generate
original business asset. Honda’s philosophy is sticking to their mentality
to invent themselves if it is requirement to correspond the customer
demands. In compare to Software progression, it takes longer terms to
complete their mission.
Engine Completion
It has not been wining games in World GP race, even it completed
some Japanese famous ones. Heavier weigh was key driver if it
accelerates or slowdown the speed in the race. In order to reduce
burdens, shaping the external shaft slimmer and reduce parts to lighten
total amount.
Reshaping form
Seed of engineering
Consequently, it was impossible to win games with new engine, but
new form of technology was succeeded in current part of car origin.
Even though, the race competition was not suitable with their mentality,
however, next footprint to develop other models with decades striving.
Automation Handling
In 1960s, almost of all car regulation system was automatic
transmission in United States, although over 90% of automobiles
handled mission style in Japan. It was the lower emission amounts than
one in United States, hence it is requirement to invent more effective
style for Japanese small shaping cars.
Realize the dream
Plenty of patents was also big barriers to challenge with Automatic
Transmission. The researcher, Hattori was planning to originate Honda
style system with torque converter and speed change gear. It seemed
to be practical method and able to start smoothly.
Stator Repellent Force
Torque converter was consist of pump, turbine, stator and it conducts
engine power through oil circulation. Stator plays a role of the torque
conversion, it was fasten in usual case. However, his idea was steering
stator with bearing, and extract the oil power, thus clutch would be
connected in accordance with the torque fluctuation.

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Japanese Marketing Case Study111

  • 2. Latest Topic of Industry Automobile design will have been interactive style, and replace it as standard in accordance with advanced technology. We have pursued the telecommunication methodology to connect cars with Internet. It will be moving naturally by their own identity between some intervals, and judge it as stop or go through data detection to measure adjustment to direct destination. We don’t need to handle it with our effort next decades. Honda Story 39th Unique challenges is key empowerment to drive business and generate original business asset. Honda’s philosophy is sticking to their mentality to invent themselves if it is requirement to correspond the customer demands. In compare to Software progression, it takes longer terms to complete their mission.
  • 3. Engine Completion It has not been wining games in World GP race, even it completed some Japanese famous ones. Heavier weigh was key driver if it accelerates or slowdown the speed in the race. In order to reduce burdens, shaping the external shaft slimmer and reduce parts to lighten total amount. Reshaping form
  • 4. Seed of engineering Consequently, it was impossible to win games with new engine, but new form of technology was succeeded in current part of car origin. Even though, the race competition was not suitable with their mentality, however, next footprint to develop other models with decades striving.
  • 5. Automation Handling In 1960s, almost of all car regulation system was automatic transmission in United States, although over 90% of automobiles handled mission style in Japan. It was the lower emission amounts than one in United States, hence it is requirement to invent more effective style for Japanese small shaping cars.
  • 6. Realize the dream Plenty of patents was also big barriers to challenge with Automatic Transmission. The researcher, Hattori was planning to originate Honda style system with torque converter and speed change gear. It seemed to be practical method and able to start smoothly.
  • 7. Stator Repellent Force Torque converter was consist of pump, turbine, stator and it conducts engine power through oil circulation. Stator plays a role of the torque conversion, it was fasten in usual case. However, his idea was steering stator with bearing, and extract the oil power, thus clutch would be connected in accordance with the torque fluctuation.