Renault launched its compact SUV, the Duster, in India after conducting extensive market research. It identified a gap in the mid-size SUV segment and conducted an ethnographic study living with potential customers to understand their needs and preferences. Key insights included a preference for body-colored bumpers, chrome accents, and rear comfort features. Renault modified the Duster accordingly while adhering to strategies of fast, frugal, and fantastic adaptations. The Duster was a sales success for Renault in India due to this deep understanding of customer wants.
Maruti Suzuki World
Cars are what Maruti Suzuki builds. Experiences are what it creates.
Experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change. Turning an entire country’s need for driving, into its love for driving.
However, tastes and demands keep on evolving with each new generation of Indians. This has not been looked at by Maruti Suzuki as a challenge, but as an inspiration to go beyond traditional boundaries of car-making. Infusing design and technology is one such step it has taken to make its cars meet new age expectations smoothly.
Today, Maruti Suzuki has its eyes set firmly on the possibilities of tomorrow. And everybody is invited on this journey.
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
How Renault India achieved the success in Indian Market with help of its super stunning SUV model Duster is mainly shown in to this presentation.
the 3F strategy of renault Duster, success factors of Duster, Launch strategy of Duster has been explained in it.
The Company renault thrived for the success from their first model (Fluence) launched in India in May 2011. but eventually by understanding Indian Market and Customer's want they finally came up with the SUV 5 seater model 'Duster' and company got a massive success with it.
the whole journey of how the company how it survived in the market and got a huge success like abroad in India too like a phoenix bird does, is explained here.
Maruti Suzuki World
Cars are what Maruti Suzuki builds. Experiences are what it creates.
Experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change. Turning an entire country’s need for driving, into its love for driving.
However, tastes and demands keep on evolving with each new generation of Indians. This has not been looked at by Maruti Suzuki as a challenge, but as an inspiration to go beyond traditional boundaries of car-making. Infusing design and technology is one such step it has taken to make its cars meet new age expectations smoothly.
Today, Maruti Suzuki has its eyes set firmly on the possibilities of tomorrow. And everybody is invited on this journey.
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Arjun Parekh
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
How Renault India achieved the success in Indian Market with help of its super stunning SUV model Duster is mainly shown in to this presentation.
the 3F strategy of renault Duster, success factors of Duster, Launch strategy of Duster has been explained in it.
The Company renault thrived for the success from their first model (Fluence) launched in India in May 2011. but eventually by understanding Indian Market and Customer's want they finally came up with the SUV 5 seater model 'Duster' and company got a massive success with it.
the whole journey of how the company how it survived in the market and got a huge success like abroad in India too like a phoenix bird does, is explained here.
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
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a comparison between Renault and Ford company on the basis of various parameters. Less stuff in the presentation but lot more to speak at the time of presentation.
Report on summar Trainning,INTERNSHIP at lalz HYUNDAI workshop on the duration of 4 month,
by Anand pratap NSIT(Netaji subhash institute of technology).
Kolkata based Indian automotive car manufacturer Hindustan Motors fail for various reasons in these ppt I am trying to touch all key points of failure once pride of India .
The amby was a very successful car which was designed for India. These car ruled Indian roads for more than six continuous decades.
Huge competition in the automobile industry and popular Ola and Uber and several another reasons like poor after sales service, high pricing, spare parts in availability, low productivity and extreme trade unionism, low investment on advertisement and brand building and there a lot of reasons behind its failure.
Just watch the ppt I think you gain some interest about these company and the failure story once well known company and I think these ppt help some new startup business people to noticed the drawbacks so that they can avoid these and grow happily their business.
Take Care & ALL THE BEST :)
Bilateral trade opportunities of India and Ethiopia for different sectors we presented at GTU for National day celebration of country's like Ethiopia and Jamaica
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
2. Duster was officially launched at the Geneva Motor Show, by the
Romanian based Dacia group
Dacia is one of the Romania based automobile company founded
in 1966
It was later acquired by Renault in 1999 with an ambition to make
Romania the automobile hub for Europe and Central Asia
Duster positioned as the ‘shockingly affordable car in Europe is
considered as one of its most successful launch
3. When French automotive giant Renault Duster
first entered India through a joint venture with
Mahindra & Mahindra it placed high hopes.
But the car with dated looks and high pricing
failed to strike a chord with Indian Consumers.
Such was the scale of failure that it ended up
killing the joint venture in 2010
4. Logan’s failure laid the foundation for the
success of Renault’s compact sport utility
vehicle Duster.
After its break up with Mahindra and Mahindra,
Renault choose to go alone.
It set up a Rs. 4,500 crore factory at Oragadam
near Chennai along with its global partner
Nissan Motor Company.
5. The first few products it rolled out from the new plant
were positioned as "image drivers". It launched
premium sedan Fluence in May 2011 and premium SUV
Koleos that September. Both were assembled at the
Oragadam plant from imported kits. Its next offering was
the Pulse, a compact car launched in January 2012.
The Pulse was a cross-badged version of Nissan's
Micra, and was also positioned as a premium offering.
Renault's focus on resurrecting its image in India and
consequent premium offerings meant poor volumes in a
country that prefers value for money.
6. Renault desperately needed a
"volume driver" to shore up its
operations. It identified a gap
in the SUV segment. "There
were SUVs costing Rs 20
lakh and above manufactured
by global players and those
priced from Rs 6 lakh to Rs
10 lakh produced by Indian
companies
We saw an opportunity there,"
says Armelle Guerin, Director,
Product Planning at Renault
India.
7. The company went back to the drawing board to understand the
Indian customer. It identified a focus group of about 200 people
whose profile matched the potential buyer of the Duster. It then
short-listed 30 families from this focus group across five Indian
cities for an ethnographic study spread over two months. During
this period members of the product development team lived with
their target customers to observe them, understand their lives and
needs. They also spent time with the customers to know what they
liked and did not like about their vehicles.
The Duster's success was such that Renault had to triple
production within months of its launch from seven per hour to 20
per hour
8. There were other lessons as well. The study revealed
that Indian consumers liked a strong dose of chrome on
their cars, especially the exterior. They liked body-
coloured bumpers. Inside the car they preferred a dual-
tone interior, and wanted the switches for power
windows on the door rather than in the central console.
Since a good proportion of Indian cars are chauffer-
driven, the rear seats needed special treatment. Indians
preferred inclined seats for greater comfort. Rear air-
conditioning was critical and so was the armrest, a
mobile charger and a reading light. Some storage space
was also welcomed.
9. To modify a car, Renault identify strategies 3F
Fast (adaptation to the needs of India must take
place within 12 months)
Frugal (limited budget), and
Fantastic (without compromising on quality).
12. They Study the target
consumer needs and
wants.
They understood
consumers psychology
for car.
They taste The market.
"Renault has tasted
success because it took
the pains to understand
the Indian customer,"
The Duster's success is
more of a marketing
achievement than the
result of engineering
excellence
13. Marketing Strategy – Pull Strategy
Segmentation - SUV, Hatchback, Sedan
Segment of Car users
Target Group - Businessmen, Young
executives, Families
Positioning - Positioned as a car
manufacturing company which offers
Economic car as compare to other with
dynamic look and features