Connected car is seductive to all techies and early adaptive consumers. Some tech giants and current industrial leaders strategic collaborates to integrate mutual property with brand new category. On the other hand, EV or nature-friendly procurement would be necessary argument and China by far leading this trend to reap domestic prosperity. In next decade, future battle has arisen to occupy positions respectively.

1. Marketing Case #103

2. Overview of Industry
Connected car is seductive to all techies and early
adaptive consumers. Some tech giants and current
industrial leaders strategic collaborates to integrate
mutual property with brand new category. On the
other hand, EV or nature-friendly procurement would
be necessary argument and China by far leading this
trend to reap domestic prosperity. In next decade,
future battle has arisen to occupy positions respectively.
Honda Story 31th
Honda was exclusive effort to diffuse the better brand awareness into
motor cycle industry. It was not only for product quality, but second
market, service repairing, and unexpected promotion. Formulate all
components and it drove big success in US market, neverthless to start
from scratch, much less minus conditions.

3. Quality Control
Despite the bike being well-sold, unexpected trouble occurred with
engine heated and retrieved for repairing. Even though, then next
shipping was on the travel to US, he determined to send all back to
maintain the safety and quality. It was decision to prioritize the product
completion and satisfaction.

4. Public Usage
Super cab brand was affordable to students with loans and female
drivers. In addition, made a largely announcement to recruit the
aspirating partners to distribute this model. It was on purpose, not only
to increase the cab sales, but invigorate the market holistically, expand
the size.

5. Rebrand market
Promoting the product category and it was indispensable to mitigate
bad perception with motor cycle. All staffs working at US Honda
decently uniformed and kept cleanness. Furthermore, renovate the
retail stores with comfortable and freshness, to wipe out duty
impression and friendly accessibility.
Welcome!

6. 『YOU MEET THE NICEST PEOPLE ON A HONDA』
Honda was cooperated with ad local agency and deployed the
campaign, 『YOU MEET THE NICEST PEOPLE ON A HONDA』. It
was targeted the people, who was not interested in motor cycle,
however, turned out to become nicest folks with riding that. Thie
campaign advocate the public attention and Honda elevated its position.

7. Academy Award
That was heart-stirring decision to join the campaign at academy award
to broadcast CM as first motor cycle business. TV commercial
stimulates the audiences and echoed plenty of inquiries and attention
from top brand business. Kawashima felt that synthetic strategy
working effect, good product, good service, and good distribution.