The document analyzes Hyundai's competitive advantage in the automotive industry. It discusses Hyundai's core components like design, technology development, and use of high-strength materials. It also covers Hyundai's strong packaging components like its brand, quality, styling, pricing and safety ratings. Support services like its long warranties and quality control operations are also summarized. Key vehicles like the Elantra are described and compared models from competitors. The document concludes that Hyundai has differentiated itself through quality, technology, design, safety and customer service.

1. International Masters in International Business (IMIB)
School of International Trade & Economics (SITE)
Jiangxi, PR China

2. Dr. Chen Qi
Ph.D. in Economics
Presented To
Presented by: Group # 1

3. 05 November, 2015 Hyundai_CA 3
Analyze Hyundai's competitive advantage on the
basis of product component model.
-Presentation on-

4. 05 November, 2015 Hyundai_CA 4
Introduction to Hyundai
Hyundai is a South Korean multinational
automotive manufacturer.
Hyundai headquartered in Seoul, South Korea.
The company was founded in 1967.
Along with its 32.8% owned subsidiary, Kia Motors,
together comprise the Hyundai Motor Group.
As of 2012, the Company sold over 4.4 million
vehicles worldwide in that year.
Hyundai is currently the fourth largest vehicle
manufacturer in the world.
Hyundai has an annual production capacity of
1.6 million units.
The company employs about 94,000 people
worldwide.

5. 05 November, 2015 Hyundai_CA 5
Products: Hyundai USA

6. 05 November, 2015 Hyundai_CA 6
Core Components
Hyundai offers a new fluidic sculpture 2.0 design languages, stiffer body
structure, better ride quality, reduces noise, vibration and advance safety and
convenience features.
They have a team of personnel that understands people’s desire which enables
them to design products to meet customer’s demand. Their global design
network draws upon inspiration from major cities in USA, Europe, Japan, china
and India which predicts and lead worldwide trends.
They also develop technologies to achieve zero emissions and improve eco-
friendliness of the cars. By using direct injection systems to reduce emissions in
gasoline engines and high-efficiency transmissions that deliver low fuel
consumption. Also with their advance strength high steels that helps to reduce
the weight of vehicles.

7. 05 November, 2015 Hyundai_CA 7
Packaging Component
Brand : Hyundai is going more brand awareness through its cutting edge technology.
Hyundai invested heavily in innovation and product development.
Quality : Hyundai strive to optimize customer comfort.
Hyundai ensures that all their motor vehicles are of a premium quality.
Styling : Hyundai was the first to introduce the fluidic coating on its cars.
This provided Hyundai a competitive edge when compared to competitors.
Price : Hyundai offers premium quality vehicles at less premium prices.
In 2010 Hyundai was ranked the 4th best automakers in USA & Germany.
Hyundai Tucson and Sonata have earned a 2015 top ranked safety pick+ rating in testing
conducted by the Insurance Institute for Highway Safety (IIHS)

8. 05 November, 2015 Hyundai_CA 8
Support Services Component
For more than a decade, Hyundai has been the leading industry with
America’ best warranty. (10 years or 100,000 miles)
They also introduced the Hyundai HPP (Hyundai Protection Plan) which
gave customers more reason why they should purchase their products.
The plan is designed to protect the customer from unforeseen events and
expenses resulting from everyday driving.
They integrated a maintenance and quality control operations and
established a quality control organization overseas. A 24-hour, 365-days-
a-year “Global Quality Situation Room” was established in 2004 to enable
the company to respond in real time to diverse quality problems that may
arise anywhere in the world.

9. 05 November, 2015 Hyundai_CA 9
Features: Hyundai Elantra

10. 05 November, 2015 Hyundai_CA 10
Features: Hyundai Elantra

11. 05 November, 2015 Hyundai_CA 11
Features: Hyundai Elantra

12. 05 November, 2015 Hyundai_CA 12
Features: Hyundai Elantra

13. 05 November, 2015 Hyundai_CA 13
Features: Hyundai Elantra

14. 05 November, 2015 Hyundai_CA 14
Features: Hyundai Elantra

15. 05 November, 2015 Hyundai_CA 15
Comparison- Elantra Vs. Corolla Vs. Civic

16. 05 November, 2015 Hyundai_CA 16
Comparison- Sonata Vs. Camry Vs. Accord

17. 05 November, 2015 Hyundai_CA 17
Profit Margin

18. 05 November, 2015 Hyundai_CA 18
Conclusion
In comparison of quality, technology & innovation, design, safety
features, assurance, social responsibilities and after sales service
with other competitors we can easily understand why Hyundai is
clearly one step ahead.

19. 05 November, 2015 Hyundai_CA 19