Renault India

Project title ,[object Object]

Background ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Research Problem

Descriptive Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sampling ,[object Object],[object Object]

H1 - Price, mileage and type (petrol/diesel) are the most important features considered by the customer while buying a mid-size car.

Factor Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

H2 - Price is the most important factor for customers to move from small to mid size segment.

H3 - Logan scores highest on price as compared to other cars.

H4 - Logan fares poor on looks

H–5 Customers do not associate style with Logan. ,[object Object],[object Object],[object Object]

H-6 Brand recall is high among educated working people. ,[object Object],[object Object],[object Object]

H-7 Customers consider Logan to be good for city driving.

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

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