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Honda
Honda has pursued environmental technologies since its establishment. In 2009, Honda GX will be the first mass produced natural gas vehicle. Honda has reached its leading position through internal development and joint ventures. It has manufacturing advantages like just-in-time parts delivery. A new plant in Indiana and others have begun operating in 2008. Business diversification into motorcycles will support Honda in difficult markets. Honda is well-positioned to benefit from future demand for efficient vehicles and growth in developing markets. Honda's competitive advantages are its engineering design, research and development capabilities, and strong brand which should remain sustainable.
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