BMW and Mobileye, Intel consolidates mutual business assistance and capture next standard of automatic transportation. It has been stirring industries since Internet eroding physical market and become scary raider against existing players. Radically movement is happening beyond similar business models, unified with core resources and generating new iconic brand responsive to consumer demand.

1. Marketing Case #99

2. Overview of Industry
BMW and Mobileye, Intel consolidates mutual business
assistance and capture next standard of automatic
transportation. It has been stirring industries since
Internet eroding physical market and become scary
raider against existing players. Radically movement is
happening beyond similar business models, unified
with core resources and generating new iconic brand
responsive to consumer demand.
Honda Story 27th
Honda tries their original products and finally completed as top-runner. It
was surprising in automobile industries to fascinate brand awareness and
sales expansion. Prechamber included engine adopts low elimination
functionality and support Muskie law standard. Honda is advancing maker
to generate originality and global leader those days.

3. AP research activity
AP center has mainly two aspects of internal PR and testing
experiments. Not only for improving engine, gasoline, diesel, but trial
practice with alternative fuel and several components. As PR project,
published “AP News” distributing all stakeholders and staffs,
researchers to announce savvy knowledge how to work in the process.
Work in Process..

4. Advanced Engine
Mr. Otani, designer of engine functionality mentioned that maintain
existing engine system and integrate advanced elimination process.
Nevertheless manifest oxidation catalyst instruments attains standard
of Muskie law, it was not promised in some possibilities with the driving
vibration and burn out, in other words unendurable those days.
Burn out

5. Honda Original
Acknowledged its impossible only to catch up herald, started to
establish original capability to overcome issues. It was brand new
engine with prechamber, utilized on diesel product, however, still not
experimented with gasoline engine. According to past research
consequences, judged promising value with future development.
Prechamber

6. CVCC
Low air pollution engine named CVCC after each meaning, Compound,
Vortex, Controlled Combustion. Honda determined pre-announcement,
completed invention of commercial products in advance. It was on
purpose to encourage staffs and settle direction toward their new
manufacturing to accomplish Muskie law standard.
Prechamber

7. Herald Advantage
CVCC has unique advantage with ability to utilize on conventional
facilities, clean combustion in engine prevents second damage. Not
only to attain Muskie standard, but Toyota would inquire to make use of
this product and highly evaluate original development. Since then,
global markers comes to Honda R&D to learn their engine method.
Prechamber