I've tried my level best to indulge in arranging and providing the best information regarding this topic. check it out ,i hope it caters to your requirements. Dont just copy paste, take reference and i am sure you can make it better than me. Have a good day.! Regards : Manik Dutt _kindly comment if you find it worth your concern_

1. CREATOR & DESIGNER :
MANIK DUTT

2. WHAT IS THE APT MEANING OF
SALES PROMOTION?
Well to be very precise it includes all the techniques that are
undertaken by an organization to promote it’s sale.

3. COMPANY PROFILE
 Founded in 29 December ,1967 by Chung Ju-yung.
 A South Korean company with headquarter situated at Seoul, South Korea.
 Fourth largest vehicle manufacturer in the world and second largest in India.
 Hyundai Vehicles are sold in 193 countries by some 5000 dealerships.
 Company offers car segments for all the sections of society.
 Some of the successful variants launched in India are :-
>Santro
>i10
>Elite i20
>Verna

4. SALES PROMOTION TECHNIQUES
USED BY HYUNDAI MOTOR
COMPANY
(As a whole)

5. ADVERTISEMENTS
By the medium of :-
 Television/Newspapers
 Movies
 Social Media

6. AUTO – EXPO’S
 Every motor company is assigned a separate premises under one building.
 Motor companies display their upcoming variants.
 Full description about each variant is provided.
 Full Media coverage is undertaken.
 Brand Ambassadors promote their respective motor company.
 Anybody can pay a visit and have a look at vehicles displayed.
 Enhances public interest for future purchases.

8. COMPANY INFORMATION
 Established in 2008 by Raju Choudhary.
 Best dealership award 2010.
 1800-1900 units sales in previous financial year.
 Sole Hyundai dealership on the Jammu – Kashmir highway.
 Current total staff of 195 people.
 Insurance portal financed by banks like : Future Generali
Bharti Axa
ICICI Lombard
Current competitor – Pace Hyundai situated in Gole Market, Gandhi nagar

9. SALES PROMOTION TECHNIQUES
USED BY
K.C HYUNDAI

10.  ROAD SHOWS
Car display in market and test drive facility available.
 TV ADVERTISEMENTS
Offers and schemes screened on Jk channel.
 COLD CALLINGS
Calling and messaging customers randomly.
 EXCHANGE MELA
Exchange schemes for any old car with a new Hyundai car.
 FREE CLINIC
Free after sale service up to 20,000 km.
 SCHEMES ON PURCHASE
Assured gifts and accessories free on purchase of a car.
 ZERO DOWN PAYMENT
Banks like Axis and HDFC influence Hyundai to offer zero down payment facility.

11. HIGHLIGHTED POINTS BY
K.C HYUNDAI
STAFF OFFICIALS

12.  CASH LESS CLAIM
Cash less claim for accidental cars, pay only the depreciation amount and class fees.
 WARRANTY
K.C Hyundai is the only company to give warranty of spare parts up to 6 months.
 APPOINTMENTS
For the easy of customers appointments can be arranged on phone.
 PICK & DROP SERVICE
Pick and drop service of your car in case you are unable to do that.
 ROAD SIDE ASSISTANCE
Hyundai provides complimentary road side assistance service for 2 years.
 EMERGENCY ROAD SERVICE
K.C Hyundai provides this service for vehicles purchased from them only
(chargeable).

13. S.W.O.T ANALYSIS
STRENGTH
 Sole Hyundai dealer on highway.
 Larger area i.e. less congestion.
 Adequate lifts and machinery at workshop.
WEAKNESS
 Delay in repairing of total loss cars.
 Unavailable parts of discontinued cars.
 High cost of advertisements.
OPPORTUNITIES
 Area for expansion available.
 Caters to areas like Sainik colony, Channi
Himmat, Bathindi, Grater Kailash, sidhra etc
 Boost to sales during secretariat shift
(Darbar Move) .
THREATS
 Pace Hyundai situated in heart of the city
(Major Threat).
 Cheaper service offered by local bodies.
 Rented premises thus reduced profits.

14. RECOMMENDATIONS
 Attention should be paid on effective management of available floor space.
 Ensure effective working of central air conditioners.
 Reduced time in the repairing of accidental vehicles.
 Timely availability of demanded model of certain car.
 Management of parking lot.
 Allocating location and sign board at the entry gate.
 Repairing the workshop condition.

15. THANK
YOU