It`s about how Toyota has excelled in the automobile industry through its relentless innovation and its journey of ups and downs in becoming the leading car manufacturer in the world

1. TOYOTA`S MARKETING EXCELLENCE

2. Toyota is the master of
• Lean manufacturing
• Relentless innovation
• Continuous improvement

3. Different People Have Different Perceptions

4. After listening to various
customers and their wants

5. Toyota builds cars their customers wish for and
designs each product precisely and with care

6. Then it takes

8. Toyota`s advertising campaign varies with countries

9. Dealerships offer WHITE GLOVE TREATMENT,
although Toyota understands each
country defines PERFECTION differently!

10. TOYOTA OFFERS A FULL LINE OF CARS-
FAMILY SEDANS
SPORT UTILITY VEHICLES
TRUCKS
MINIVANS

11. TOYOTA IS INTEGRATING ITS ASSEMBLY PLANTS AROUND
THE
WORLD
INTO A
SINGLE
GIANT
NETWORK

12. In `06 Toyota earned over $11 billion

13. In `07 it edged past General Motors

14. In `08 it manufactured 9.2 million vehicles

15. `s automobiles have consistently ranked high in Quality & Reliability

16. Toyota`s cars suffered
from various technical
glitches and it affected
many of its brands

18. Hoping to bring
consumers back to
the Toyota brand,
the company
offered incentives

19. Even after hard times, Toyota is COMFORTED by the fact
that it is still leads the automobile industry worldwide

20. • Toyota`s mastery is at lean manufacturing and relentless innovation
• Toyota listens to its customers and build the cars they want
• It is successful `cause takes feedback and continuously innovates
• It`s advertising campaign varies with countries but overall
communication remains the same
• Toyota offers a various line of cars and has various dealerships
• It`s integrating its assembly plants into a single giant network
• It was highly successful in `06-`08 but suffered losses in `09-`10
• The company offered incentives to bring back customers
• It is still the leader in lean manufacturing and eco-friendly
technologies
SUMMARY

21. Created by Pariichay Limbodia, IIT
Bombay, during a marketing
internship by Prof. Sammer Mathur,
IIM Lucknow
DISCLAIMER