Automatic driving will go up to next stage, integrate each capabilities on non-limited collaboration. Software and Hardware unification has possibilities to replace unprecedented key factor to yield products and bring business expansions. In next decade, we will be sure to witness advanced communication between machine and humane behavior, technology is going to be appearance here and there close to all.
Toyota and Tesla disbanded relations with EV invention and direct forward collectively. In advanced car technology, collaboration between automobile and tech driven giant has been accelerating, and it might become turning point to reconsider the mutual synergy. In this context, not only mention with integrative attribution, but generate indispensable compensation each other.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
Toyota and Tesla disbanded relations with EV invention and direct forward collectively. In advanced car technology, collaboration between automobile and tech driven giant has been accelerating, and it might become turning point to reconsider the mutual synergy. In this context, not only mention with integrative attribution, but generate indispensable compensation each other.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
The style of business models and operation has been shifting to digital-driven fundamental. Not only for traditional industrial players at automobile market, but leading digital countries as China, it take initial advantage principal top management directs entire participants. Even, Japan was used to be one of the manufacturing property, some scandal describes the hardships of market renewals.
This is a case study on Toyota during the summer marketing internship under Prof Sameer Mathur .IIM LUCKNOW (MARKETING)
Submitted by
:Samikshya Swain
IIIT BBSR
Connected car is seductive to all techies and early adaptive consumers. Some tech giants and current industrial leaders strategic collaborates to integrate mutual property with brand new category. On the other hand, EV or nature-friendly procurement would be necessary argument and China by far leading this trend to reap domestic prosperity. In next decade, future battle has arisen to occupy positions respectively.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
Honda and GM announced to cooperate for fuel cells, against the automatically technology. Both of side, had been invested the new energetic vehicle and pursued collaboration third party capabilities. It accelerates the invention, call to the shortage of energy, and responsible with car making on elimination gas. Not only for the automobile, but applicable for other cutting edge, drive a role of new innovation.
Hyundai India: An Able Challenger to Maruti SuzukiShubham Boni
Introduction:-
1.Hyundai Motor India Limited (HMIL) is a wholly owned Indian Subsidiary of South Korean automobile motor company.
2.Hyundai motor India limited (HMIL) is the second biggest automobile manufacturer in India.
3.It's unique fluidic sculpture design is inspired by nature.
4.HMIL introduced feature rich and stylish designed models for a reasonable price in the Indian market.
Case Summary:-
GOI tied up with Suzuki. Maruti Suzuki started manufacturing and selling mini small car Maruti 800 in 1983. In early 1990's GOI delicensed the automobile industry. Companies like Ford, GM, Toyota, Honda entered the market. Hyundai Motors company (HMC) of south korea too entered the Indian automobile market in 1996 and setup its subsidiary called Hyundai Motors India Limited (HMIL). The facility had an initial capacity to produce 1,20,000 cars and 1,30,000 engine transmission units per annum. Hyundai Santro overtook the segment leader Maruti Suzuki Zen and sold a record of 75,000 vehicles between April 1999 and March 2000. Hyundai launched car models in both hatchback (Getz) and Sedan (Accent, Verna, Elantra and Sonata) segment in Indian market. In the year 2007, HMIL setup a R&D centre in the south Indian city of Hyderabad. HMIL setup a second manufacturing plant in 2008 at Chennai with an additonal cpacity of 3,30,000 units per annum. HMIL started exporting to 120 countries across the globe and models like i20 were exclusively made in India. By March 2012, HMIL had exported a total of 1.5 million units and remained the top automobile exporter in India for 7 years in a row. HMIL's revenue stood at 256bn in the year 2012.
Conclusion:
1.Hyundai focuses more on feature-rich and stylishly designed models for a reasonable price.
2.Indian customers are growing richer, the size of the segment is increasing.
3.Hyundai needs to do aggressive pricing and improve quality standards in its cars to emerge as the market leader in segment.
4.Hyundai must launch models in Sedan, Hatchbacks and Vans to compete with Maruti Suzuki.
In the business process, technology will bring out new space and make it enhance our standard. In particular, auto industries will have moved nimble and dynamic upset happen in some decades. In order to maintain unique business style, we have to think highly of market consensus and customer demand balances. Which is key factor to decide the scalability and potential with tech-driven ecosystem.
To know the long term passing, foster the capabilities for accessible advanced technologies, therefore Honda intentionally cooperate with software giant. International firms pursuing next platforms, voice recognition, interactive vehicle, automatic processing so forth. In the turmoil, Honda and Toyota, Japanese renowned brand open strategy with intangible frontier collaboration worldwide.
The style of business models and operation has been shifting to digital-driven fundamental. Not only for traditional industrial players at automobile market, but leading digital countries as China, it take initial advantage principal top management directs entire participants. Even, Japan was used to be one of the manufacturing property, some scandal describes the hardships of market renewals.
This is a case study on Toyota during the summer marketing internship under Prof Sameer Mathur .IIM LUCKNOW (MARKETING)
Submitted by
:Samikshya Swain
IIIT BBSR
Connected car is seductive to all techies and early adaptive consumers. Some tech giants and current industrial leaders strategic collaborates to integrate mutual property with brand new category. On the other hand, EV or nature-friendly procurement would be necessary argument and China by far leading this trend to reap domestic prosperity. In next decade, future battle has arisen to occupy positions respectively.
The 12th Indian Auto Expo was a very exciting event for the Indian bike industry, as it saw over 30 new products being unveiled. Here is a brief breakdown of what panned out over the first two days of the 2014 Auto Expo – The Motor Show, here in Noida, UP.
Honda and GM announced to cooperate for fuel cells, against the automatically technology. Both of side, had been invested the new energetic vehicle and pursued collaboration third party capabilities. It accelerates the invention, call to the shortage of energy, and responsible with car making on elimination gas. Not only for the automobile, but applicable for other cutting edge, drive a role of new innovation.
Hyundai India: An Able Challenger to Maruti SuzukiShubham Boni
Introduction:-
1.Hyundai Motor India Limited (HMIL) is a wholly owned Indian Subsidiary of South Korean automobile motor company.
2.Hyundai motor India limited (HMIL) is the second biggest automobile manufacturer in India.
3.It's unique fluidic sculpture design is inspired by nature.
4.HMIL introduced feature rich and stylish designed models for a reasonable price in the Indian market.
Case Summary:-
GOI tied up with Suzuki. Maruti Suzuki started manufacturing and selling mini small car Maruti 800 in 1983. In early 1990's GOI delicensed the automobile industry. Companies like Ford, GM, Toyota, Honda entered the market. Hyundai Motors company (HMC) of south korea too entered the Indian automobile market in 1996 and setup its subsidiary called Hyundai Motors India Limited (HMIL). The facility had an initial capacity to produce 1,20,000 cars and 1,30,000 engine transmission units per annum. Hyundai Santro overtook the segment leader Maruti Suzuki Zen and sold a record of 75,000 vehicles between April 1999 and March 2000. Hyundai launched car models in both hatchback (Getz) and Sedan (Accent, Verna, Elantra and Sonata) segment in Indian market. In the year 2007, HMIL setup a R&D centre in the south Indian city of Hyderabad. HMIL setup a second manufacturing plant in 2008 at Chennai with an additonal cpacity of 3,30,000 units per annum. HMIL started exporting to 120 countries across the globe and models like i20 were exclusively made in India. By March 2012, HMIL had exported a total of 1.5 million units and remained the top automobile exporter in India for 7 years in a row. HMIL's revenue stood at 256bn in the year 2012.
Conclusion:
1.Hyundai focuses more on feature-rich and stylishly designed models for a reasonable price.
2.Indian customers are growing richer, the size of the segment is increasing.
3.Hyundai needs to do aggressive pricing and improve quality standards in its cars to emerge as the market leader in segment.
4.Hyundai must launch models in Sedan, Hatchbacks and Vans to compete with Maruti Suzuki.
In the business process, technology will bring out new space and make it enhance our standard. In particular, auto industries will have moved nimble and dynamic upset happen in some decades. In order to maintain unique business style, we have to think highly of market consensus and customer demand balances. Which is key factor to decide the scalability and potential with tech-driven ecosystem.
To know the long term passing, foster the capabilities for accessible advanced technologies, therefore Honda intentionally cooperate with software giant. International firms pursuing next platforms, voice recognition, interactive vehicle, automatic processing so forth. In the turmoil, Honda and Toyota, Japanese renowned brand open strategy with intangible frontier collaboration worldwide.
The latency of new market creation in next decade has been discussed among the leader worldwide. Auto mobile industry replaces horsepower transportation with engine-drive box. From next, the box will connect to Internet and judge the proper direction itself on the process. Internet connectivity has large spaces to gain numerous data and induce them to lead specific spots where it will be.
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Automobile design will have been interactive style, and replace it as standard in accordance with advanced technology. We have pursued the telecommunication methodology to connect cars with Internet. It will be moving naturally by their own identity between some intervals, and judge it as stop or go through data detection to measure adjustment to direct destination. We don’t need to handle it with our effort next decades.
In this meetup, GBA Tokyo invites Marta González from EU-Japan Centre for Industrial Cooperation(https://www.eu-japan.eu/ ), will speak about European blockchain use case and European Commissions policy.
Recently, EU-Japan Economic Partnership Agreement has been announced and multilateral relationships will become more important to stimulate regional economy each other, moreover the migration across industries with blockchain technology.
We are going to discuss the direction in order to flourish industries by dissemination of blockchain penetration beyond nations.
Transportation will be taking faster and more comfortable space for all passengers in next decades. The sharing ecosystem is more valuable and trust-proof than traditional testimony, because it is underlying third party evaluation. Transportable box will be public property and people might be tended to share it on universal fundamental among the citizenships with closed community.
CES is no longer the exhibition for electric devices, but is more broadly releasing, automobile, cloud and blockchain. In next decades, physical products will connect to data and upset the traditional model toward data-driven ecosystem. It will come random innovation and make it possible under the 5G fundamental. Data will deplete natural energy to generate electric consumption and require new power to keep advancement.
In coming 2018, connected industries would accelerate the importance of penetration at every sectors. In particular, digital-driven product will have new feature and data is key factor to comprehend each elements. In order to take market share and influential positions, digital-shifts is inevitable and susceptible with nimble market transformation. We need to pay attention and look into them essentially.
Connected industrial ecosystem is key factor, drive entire system and enhance the level of manipulation. In order to establish new shape automobile structure, pursue formation consists of data-driven independent nimble decision making. It relies on the system to be involved with various players consolidation and mining concepts. To see future 50 years landscape, non-human control will take mainstream.
For next fifty years, internet will realize exponential growths and it influences personal lifestyle. Even now we are using computing and smartphone to access data aggregation, it will be implemented without our intentions in connected world. Automobile industry will migrate intangible pipeline while we are going on driving new type of concept cars. Open data use platform is next standard to seek updates.
Internet has been shifting plenty of traditional business shapes toward connected world. IoT and AI is unprecedented topics in decades ago, otherwise in the science fiction movies. It is advanced progression to take initiation and move forward to reach new type of machine consensus and automatic judgement without intermediate.
Chip is smaller to generate data aggregation and increase optimization with tech innovation. IoT will take in charge of parts at automotive driving sense and people will not be part of operation in consequences. Deep learning processor would accelerate data accumulation and service accommodation on the root of destination. Even it had taken some efforts to prove testimonials, it is actually going further than expected now.
Soft empowerment will harness on hard business convergence. It is almost combination and applied new technology, and realize automatic experiences. Non-handling car operation system is indispensable standard to all stakeholders, and have been hoping to alter traditional way to drive. Nvidia and hyper-processing brands will replace core driver in the vehicles and transform new style entails.
Automobile industries seek sustainable growth, nevertheless machine brand will run into the advantage of technology. AI and physical surface mixture is key element, and external electric fuel provision would have new title of argument, if the market could solve this issues. Public support is necessary and government ought to pave ecosystem with robust infrastructure entails.
Auto tech is positive investment and corporate support with financial assistance of startup growth. Artificial Intelligent and Internet of things control the power of creating new industry and blockchain is also new scheme at heavy industry. It is time to change business models, centralize business resources, for opening and diversified property to realize market practice in accordance with tech advancement quickly.
Toyota was top-runner to lead Japanese automobile industry and culminate values from supporters. Honda and Nissan was second, third player, segmented different positions from other global brands for controling business presence. From next decade, the tuning with software technology, and data management property onto physical platforms, it enables to flock and take some intervals independently.
Auto tech is long history, until it has unveiled the style of current transportation. Thanks to the advancing intangible norm, it was explosively spreading in next decade, in terms of ride-sharing and EV emancipation. It was not tragedic narration to traditional business models, due to the enforcement of paradigm shift, automation technology will replace the market and generate new industry based on theoretical logics.
Nissan and Renault union surpassed the global number of sales reaching top ranking over Toyota, VW. It is nascent phenomenon with EV original world in Europe, prohibited to possess gas-elimination in UK next decade and other regulation will come out in the Western Parts. China is focusing advanced technology in automobile market, in other words, largest consumption will be replaced by non-emission cars.
In the automobile industries, it is shifting dynamic change quickly, in order to prepare the silos with new intangible data aggregation. Not only for mass integration, but it is partially migrating with some collaborations. Still, not any specific runners has appearance of this imminent games, however, it is indispensable to take their own position as leader assignment.
Bunch of collaboration unveils in automobile industry, since it has been massive competitiveness with Internet giant. Electric Vehicle is also key factor to drive new wave of this market. ING predicts that all European driver will ride on EV fuel until 2035. China is leading co-creation to reform the country for wiping out the elimination gas. It is indispensable with living our nature and contribute the society.
Japanese Internet conglomerate, Softbank announced to deprive control robotic firm of Internet giant Google, accompanied with Japanese academic venture Schaft. Toyota was said also bidding to arm robotic industry, in consequences, Softbank reckons prospect to integrate existing human type machine, Pepper lasting decades and expect future assimilation for advanced support in Japanese aging market.
BMW and Mobileye, Intel consolidates mutual business assistance and capture next standard of automatic transportation. It has been stirring industries since Internet eroding physical market and become scary raider against existing players. Radically movement is happening beyond similar business models, unified with core resources and generating new iconic brand responsive to consumer demand.
AI will replace the human behavior with data-driven network and direct attentions. In some decades ago, we have invented worldwide web and expanded into our lifecycle. Now, take it for granted to make use of mobile Internet and social media alternative communication that we have carried out face to face in past days. In near future, cars identified each mentality and judge it by their own.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Overview of Industry
Automatic driving will go up to next stage, integrate
each capabilities on non-limited collaboration. Software
and Hardware unification has possibilities to replace
unprecedented key factor to yield products and bring
business expansions. In next decade, we will be sure
to witness advanced communication between machine
and humane behavior, technology is going to be
appearance here and there close to all.
Honda Story 28th
Honda was consist of excellent teams to develop original automobile with
strong passion. Civic model is one of representative title in their history.
Civic narrative told us being passionate and consumer first. Of course,
technology is supporting consumer demand, however, we need to
balance between their reaction and manufacturing.
3. Honda Civic History
Japanese motorization pushed up to second largest market in the world.
Although, economic advantage has shed to entire industries, Honda
was in a position behind to all benefit. H1300 was unbalanced car, even
adopt excellent engine, uncomfortable usability in other part. Civic was
named after this background and develop public car.
Prechamber
Uncomfortale
Public Car
4. Original Identity
Civic team set original absolute value, and pursue incomparable
formation. First concept was “Utility minimum”, consist of description
with comfortable size, efficiency, economy. On the other hand, pursue
to embrace better space and functionality. In terms of engine, brought
discussion to create lighter weight with maintaining exclusive
performance.
Prechamber
Prechamber
5. Stick to idea
In order to widen space for drivers, members projected with
independent of stratos 4-wheel rear suspension, alternative to rigid
suspension system.
Independent
suspension
6. Trapezoid shape
Civic team designed to reshape trapezoid to maintain space for drivers.
It was not familiar with this style in Japan, so that to encourage them to
release new model with foreign success case. Among the savvy
journalist of automobile trend overseas became interested in this
models and come to publish it.
7. ANY KIND OF GAS
Civic model was accepted with foreign countries in order to overcome
Muskie law standard includes CVCC engine. In addition, turning point in
United States to make use of gasoline from leaded to unleaded. In the
first oil crisis, shortage of unleaded and people rushed to gas station to
gain fuel. Civic was ability to drive with both fuels and their copy “ANY
KIND OF GAS” was fascinated those days.
ANY KIND OF GAS