Toyota and Tesla disbanded relations with EV invention and direct forward collectively. In advanced car technology, collaboration between automobile and tech driven giant has been accelerating, and it might become turning point to reconsider the mutual synergy. In this context, not only mention with integrative attribution, but generate indispensable compensation each other.

1. Marketing Case #101

2. Overview of Industry
Toyota and Tesla disbanded relations with EV invention
and direct forward collectively. In advanced car
technology, collaboration between automobile and tech
driven giant has been accelerating, and it might
become turning point to reconsider the mutual synergy.
In this context, not only mention with integrative
attribution, but generate indispensable compensation
each other.
Honda Story 29th
Honda released new classic model small car. It was steady footprint to 4
wheel market and business expansion beyond motor-cycled company.
Soichiro Honda was talented founder and professional, but Honda‘s team
had to make new establishment without his support. Accord was seed of
this budding and great start to teams.

3. Clean Brand
Muskie law has changed classic brand concept to pursue economic car
from strong and luxury. In this upheaval, all car makers was
enforcement to start on the same lines and it was better tailwind to
Honda manufacturing team. Small car boom brought equally standard
regardless of past accomplishment.
Maker
A
Maker
B
Maker
C
Maker
D

4. Systemized process
Under the two conditions, less noisy and comfortable drive, minimum
investment with same parts of CIVIC model, decided to develop higher
class brand. Sales, Engineering and Development team assembled in
discussion, shared each perspective to invent brand new model. From
consecutive invention to sales was first trial substitution with Soichiro
non-existence.

5. Comfortable model
To achieve mission in limited condition, revised holistic function and
improve engine efficiency many times. In terms of suspension, adopted
4-heel independent type, and radial tires to revamp it comfortable
combination. 5-speed transmission and extended elimination volume to
1600cc with their striving.

6. Internal instruments
Air-conditioner was integrated with installment panel to manipulate
comfortably, and readjust tailgate opener to realize open-and-close
smoothly. Power steering was first trial to Honda on mass production,
however, it brings operational efficiency and lighten the handle without
stress.

7. Accord Birthday
The new model, Accord was been distributed to market in 1976. It was
evaluated with internal comfortable and design accommodation.
Awarded car of the year with unexpected design, it was sold in total 30
thousands numbers. In the US, popularized as small premium car,
Honda also was steering a steady course in other countries.