Toyota was top-runner to lead Japanese automobile industry and culminate values from supporters. Honda and Nissan was second, third player, segmented different positions from other global brands for controling business presence. From next decade, the tuning with software technology, and data management property onto physical platforms, it enables to flock and take some intervals independently.

1. Marketing Case #114

2. Latest Topic of Industry
Toyota was top-runner to lead Japanese automobile
industry and culminate values from supporters. Honda
and Nissan was second, third player, segmented
different positions from other global brands for
controling business presence. From next decade, the
tuning with software technology, and data
management property onto physical platforms, it
enables to flock and take some intervals independently.
Honda Story 41th
Honda was pondering to become top runner of digital navigation system.
Even, it selected wrong way at first, the members had never abandoned
future roadmaps, in order to make high possibilities to detect data
between car and current positioning. In other words, their mentality
supports accomplishment forward.

3. Digitalization
5 months later, the release of Gyro-Cator, 3 different projects had
commenced to development altogether. Analogue maps, Automatic
navigation system, Optical fiber Gyro. It was footprint to go over other
players on this game, and took superior position. Digital maps played
leader of this landscape.
Analogue
Map
Optical
Fiber
Gyro
Automatic
Navigation
System

4. Map Matching
The critical difference Analogue from digital was function of map
matching. In other words, digitalization enables to comprehend current
location with higher probabilities by measuring the traces and shape of
roads. Finally, Honda monopolized patents of this technology as
industrial top runner.
Digital
Data

5. Problematic data storage
Data storing was harshness to complete detection between digital
figures and practical operation. It was time to standardize CD, rather
Floppy disk, and prepare plenty of them enough to cover exponential
data. Their mission was the invention of non-misleading directing
device with high numbers of possibilities.

6. Analogue to Digital
In 1983, it was behind roadmap to achieve analogue development,
because it substitute micro-film with LD. It was critical difficulties to
switch maps automatically. Amid the termination of analogue
development, digital maps surging in US, and ETAK has released new
devices with specific areas.
HONDA
ETAK

7. Complete long-running
In 1987, restarted development of digital navigation system, in order to
integrate higher possibilities and map matching, projected with nothing
but main streets. It was the reason to complete with short term
achievement, and embedded on new models in 1990 released second
legend at last.
CRT
Speed Censor
CD ROM drive
Man Machine
Interface Unit