Nissan and Renault union surpassed the global number of sales reaching top ranking over Toyota, VW. It is nascent phenomenon with EV original world in Europe, prohibited to possess gas-elimination in UK next decade and other regulation will come out in the Western Parts. China is focusing advanced technology in automobile market, in other words, largest consumption will be replaced by non-emission cars.

1. Marketing Case #109

2. Latest Topic of Industry
Nissan and Renault union surpassed the global number
of sales reaching top ranking over Toyota, VW. It is
nascent phenomenon with EV original world in Europe,
prohibited to possess gas-elimination in UK next
decade and other regulation will come out in the
Western Parts. China is focusing advanced technology
in automobile market, in other words, largest
consumption will be replaced by non-emission cars.
Honda Story 37th
Honda America was going successfully owing to the local management
and external opportunities. However, it was big burden to foster next
leader to assign new board. Fujisawa has secret option to bring up their
talented and become a specific members and reinforce entire teams.

3. 2 wheel production
In American 2 wheel market was mainstream of big size bike, and it is
required to support from Japanese factory. Therefore, it launches with
less parts models and gradually deploy new series. In order to make
knowledge sharing, some expats educates local associates and
American managers come to Honda Factory in Japan.

4. Local Procurement
Honda deployed extensive localized strategy and planned to make
procurement with American supplier. It was more risky than Japanese
memberships, as it were different style and standard. However it has
better aspect of exchange rates in stronger yen situation.

5. Reinforcement of developing
In order to fulfill process to yield manufacturing, Honda established
R&D and procurement center with consulting firm. In addition to set
future strategic 5 goals and increase local supplying rate from 60% to
75%. This organization was independent of Japanese headquarter and
focusing local matters.
R&DProcurement
How much is
that？

6. Turning point with management
At 25 anniversaries, Soichiro Honda and Fujisawa gave their seat to
new external president. It was turning point to Honda brand, not only
refining the management, but absolute system to catch up market trend
and entire ecosystem. Oil shock has occurred at the moment of
renewal, but overcame it with remaining price.
Remaining the Price

7. Foster the next leader
Fujisawa was scouting some potential leaders and bring them to board
meeting as one of important members. It was the purpose to be
accustomed with environment and trains mentality. His identity looked
for next alternative to become directors and driving Honda brand to the
world. It was important assessment to pick up talented and allocate
appropriate position.
I think this idea..