Its about Green marketing. Its the information about companies accepting green marketing.

2. Honda Motor Co. Ltd

3.  KHAN ABDUL JABBAR 30
 KHAN TANVEER 31
 SHAH JAYMIN 52
PROF. DEB BURMAN
SUB:MARKETING MANAGEMENT
STD: F.Y.M M S
BATCH: C

4.  COMPANY’S PROFILE
 SWOT ANALYSIS
 GREEN MARKETING
 VALUE ADDED TO THE CUSTOMER

5.  Soichiro Honda and Takeo Fujisawa were the founder
of HONDA MOTOR LTD
 Established in 24 September 1948
 Automotive -engines

6.  134 production facilities in 28 countries,
 31 R&D centers in 15 countries.
In fiscal 2007,
 Company sold 10.4 million units of motorcycles,
 3.7 million units of automobiles,
 6.4 million units of power products.

7.  Motorcycles
 Scooters
 ATVs
 Electrical Generators
 Water pumps
 Lawn and Garden Equipments
 Tillers Automobiles
 Outboard motors
 Robotics
 Jets
 Jet Engines

9.  Strengths
 Fuel efficient
 High research and development R&D
 Best market share leadership
 Strong and powerful brand equity
 Different and unique products
 Revolutionary engine technology
 Comfortable

10.  BEST ENGINE – HYBRID
 Knows Indian market in a better way compare to other
new brands like Volkswagen, Nissan.

11.  Weaknesses
 Cost structure high.
 Lack competitive price.
 Honda’s quality and price are restricting to rural
areas(TATA MOTORS & MARUTI)
 Honda requires privileged purchase deposit
 focus more on international deposits
 inoffensive in terms of style and design

12. Opportunities
 to use its R&D in producing cars
 Emerging market (in terms of environment) is one of the best
opportunity for this company(HYBRID-IVTEC)
 9 cars per 1000 in India against 900 per 1000 in U.S
 Various models are there which caters the lower segment
 Fuel efficiency
 Alliances are the best opportunities for Honda Company
 Honda can increase its production by focusing on sales and
research
 They can gain more popularity by doing better research and
development

13.  Threats
 New players ( VOLKSWAGEN , NISSAN)can eat the
pie hold by Honda Siels Cars India Ltd
 Hyundai penetrates in the rural market by launching
SANTRO at competitive price & also effeicient in
terms of fuel.
 It has changed the perception of American (Volvo,
Chrysler), European( Volkswagen) & Japanese (
Nissan) car makers.
 Shift in Shareholder’s.
 All the external changes

14.  Another threat is the lower cost competitors
 Price war is also threat
 Oil prices are contributing a lot towards the loss
 Second movers
 Substitute products
 Hyundai, “Lack of parking lots are affecting Hyundai’s
growing sales”.

16.  1990 – US
 2000- Honda Civic
 2005- Toyota Prius
 They have been leaders in this arena for a while, not
just recent years.
 Award for America's Greenest Automaker in 2007
 Best in engines – whether automobiles, jets, motor
and many more.

18.  Honda Civic GX is the “Greenest" and “Meanest"
vehicle in 2005 [ACEEE]
 The exhaust from the Honda Civic GX is often cleaner
than the outside air you are breathing.
 One cup of gasoline spilt is more polluting to our
environment than the exhaust from driving a Honda
Civic GX 100,000 miles
Honda Civic GX

19.  Tailpipe emissions, fuel consumption, and use of a
major advanced power plant technology (beyond
engine componentry), aimed specifically at increasing
the vehicle’s environmental responsibility, were all
taken into consideration.

20. This was the second World Green Car win for Honda who previously
won for the Honda Civic Hybrid in 2006

23. Awards
2006
 Best Indian Company (unlisted) by Business Standard Group
 Manufacturer of the Year by NDTV Profit-Car India
 Manufacturer of the Year by CNBC-TV 18 Autocar India
 No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda
Accord) and No 1 Premium SUV (Honda CR-V) by TNS
 Best Mid-size Car in Initial Quality (Honda City) and Most
Appealing Mid-size car (Honda City) by JD Power
2005
 CNBC Autocar CAR of the year 2004 - Honda City
 ICICI Overdrive SUV of the Year 2004 - Honda CR-V
 ICICI Overdrive Car of the Year 2004 - Honda City
 Business Standard Motoring Car of the Year 2004 - Honda City

24.  Advance technology , eco friendly cars.
 Careful and precise in advertisements
 Good Display for impulse buyer
 Print media- national magazines and newspapers.
 Surprise elements during the launch of every model.
 Honda Siel ties up with Bank of Baroda
[Offer car loans at very competitive rate of 10.5-11 per
cent]

25. EMI Calculator
Services
Schedule a Test Drive
Get a Brochure
Call From Dealer
Price List
Dealer Locator
Auto Terrace

26. The unfortunate & unforeseen event of a breakdown or
road accidents what you need is immediate help. Our
goal is to ensure that you get prompt assistance during
such a situation

27. Thank you