A presentation of Toyota case study in an online marketing internship by Prof. Sameer Mathur of IIM Lucknow by Sumit Meher

1. TOYOTACASESTUDY
Moving
forward, Even
if you press the
break…

2. Flow Of Presentation
BACKGROUND
COMPANY
TODAY
PRODUCT
LINE
CUSTOMISATION ADVERTISING
QUESTION
DISCLAIMER

3. Background
In 1924, Sakichi Toyoda invented the Toyoda Model G
Automatic Loom

4. WHERE DOES IT STAND TODAY ?
Largest automobile manufacturer in 2012 (by production).
 13th-largest company in the world by revenue.

5. HOW DOES
TOYOTA DO IT ?

6. PRODUCT LINE
Toyota uses two way line stretching strategy:
Production of
High Luxury Car
&
Simple Car

7. Product Line
VERY EXPENSIVE
$7000!!!
CHEAPER

8. Customization
They can customized in the auto in the section like Music
Player, Color of the auto, Stereo Component to Wheel
even the Floor mats.

9. ADVERTISING

10. ADVERTISING

11. COMPETITORS

12. QUESTION-1
Toyota has built a huge manufacturing company that can produce
millions of cars each year for a wide variety of consumers. Why was it
able to grow so much bigger than any other auto manufacturer?

13. Master of
Lean Manufacturing
and
Continuous Improvement

14. Market segmentation
Toyota Company produce large range of
subcompacts to luxury and sports vehicles to
SUVs, trucks, minivans, and buses.

15. Guaranteed Auto Protection
Toyota Company provide the insurance of the automobile. They
provide guaranteed auto protection service to all types of the auto
mobile. GAP is only available at the time of purchasing or leasing new
or used Toyota.

16. QUESTION-2
Has Toyota done the right thing by manufacturing a car brand
for everyone ?
Why
or why not?

18. Great range of exciting new cars open people’s eyes and mind
Develop the auto according to the customer perception.
Automobile in the comparable price.
Very expensive to inexpensive

19. Produces and distribute their automobile all around
the world depending upon the country, perfection
towards the companies automobile are different so
they have to act according to people perfection at
that place.

20. RECAP

21. Winter Internship Under