To know the long term passing, foster the capabilities for accessible advanced technologies, therefore Honda intentionally cooperate with software giant. International firms pursuing next platforms, voice recognition, interactive vehicle, automatic processing so forth. In the turmoil, Honda and Toyota, Japanese renowned brand open strategy with intangible frontier collaboration worldwide.

1. Marketing Case #92

2. Overview of Industry
To know the long term passing, foster the capabilities
for accessible advanced technologies, therefore Honda
intentionally cooperate with software giant.
International firms pursuing next platforms, voice
recognition, interactive vehicle, automatic processing
so forth. In the turmoil, Honda and Toyota, Japanese
renowned brand open strategy with intangible frontier
collaboration worldwide.
Honda Story 20th
While start their business forward 4 wheel automobile market, to reach
potent demand with consideration of customer needs. Sports car and
small tracks leading innovation in B2B sales, B2C incentives collectively.
Good case studies to extend business to different industries, analyze
entire social status and future business needs.

3. 4 wheel vehicle
In 1961, Ministry of Economy directed new policy, that forbid to enter
automobile market, therefore Honda instantly embarked on yielding 4
wheel vehicle until deadline. In 1962, initially small 4 wheel track and
sports car, Soichiro self-drove it on the Suzuka course as
demonstration.

4. Sales Management
In 1964, Honda had to build Service Factory, additionally, spread the
exclusive distributors as well as used car. In two years, started to sell
on main cities, at last 70 stores totally. Furthermore, pushed small
automobiles with highly competences, engine, accommodation, more
splendid brand than anything else.

5. The origin of 4 wheel car
In 1957, third research division started to research and develop car
manufacturing. 4 wheel was secret project then, 7 engineers
assembled as first team, aerospace, 3 wheel techies. Small 4 wheels,
projection of first momentum and lead them to create the testing car
named with XA170.

6. 4 wheel Narrative
Regard with engine, yield with 2 wheel technology includes an
aluminium OHC and V type cylinder, semi-monocoque structure. Finder
and hood was made of bent steel for testing drive. In the experimental
terms, Soichiro directed to create sports car, in addition, Fujisawa told
small track.

7. Demand Incentive
Rather, battle with competitors, generate the folks demand frontier for
all Japanese automobile. In his envision, sports car would stimulate to
bring attention with car races, otherwise Japanese automobile
industries holistically never expanding. On contrast, small tracts will be
sold for B2B usage and good synergy with 2 wheel sales distributors.