In the following slides, the product strategy of Toyota is discussed and it outline the means through which its differentiates it's brand. These slides have been created by Ritvik Anand during a distant Marketing Internship at IIM Lucknow under the guidance of Professor Sameer Mathur.

3. VALUES OF TOYOTA:

9. Toyota Supra and Toyota FT-HS were stylish sports
cars
manufactured that could compete with many of the
major performance powerhouses of the day and the
company had ceased sales of Supra in the United
States

11. Toyota launched many
Hybrids like
Prius and it is a market
leader of Hybrid
Electric Vehicles

15. and
with a more mature design to realize
higher margins and to effectively
portray and position the brand
Full line manufacturers

16. Co-Branding and Ingredient
Branding
of Toyota:

17. Toyota and BMW are collaborating
and Co-Branding on a midsized
Sports car, as a part of their long
Term collaboration.
For the sports car platform, Toyota would
share its knowledge
On environment friendly hybrid fuel cell
technology
And BMW would be contributing its
expertise engineering highly dynamic
vehicles

19. •Toyota offers 5 years of Warranty for 100,00 Miles
•It offers 12 years anti-corrosion and perforation
warranty
•3 years warranty for paint work and surface
warranty
•Extended Warranty for Hybrids
•Offers lifetime guarantee for genuine Toyota shocks
and absorbers.

22. Disclaimer:
These slides were created by V. Ritvik
Anand from Ethames Degree College
during a Marketing Internship under
Dr. Sameer Mathur, IIM Lucknow