Brand Comparison: Toyota Corolla Vs Honda Civic

1. BRAND COMPARISON
Toyota Corolla Vs Honda Civic
Mirza Muhammad EssaBaig
BBA(HCM); IOHBMSS
Abstract
The detail SWOT analysis of Toyota Corolla & Honda Civic, in every
product/brand have some specialties, uniqueness as well as weakness

2. Toyota Corolla
Introduction:
The Toyota Corolla is a line of subcompact and compact cars manufactured by Toyota.
Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been
one of the best-selling cars in the world since then. Toyota reached the milestone of 40
million Corollas sold over eleven generations in July 2013. The series has undergone
several major redesigns.
The Corolla has always been exclusive in Japan to Toyota Corolla Store locations, and
manufactured in Japan with a twin, called the Toyota Sprinter until 2000. From 2006 to 2018
in Japan and much of the world, the hatchback companion has been called the Toyota Auris.
Early models were mostly rear-wheel drive, while later models have been front-wheel
drive. Four-wheel drive versions have also been produced. The Corolla's traditional
competitors have been the Nissan Sunny, introduced the same year as the Corolla in Japan
and the later Honda Civic and Mitsubishi Lancer.
Parent Company Toyota Motor
Category Sedan
USP Spacious, Innovative utility features
Segment Sedan Segment
Target Group Young executives and Businessmen
Positioning Positioned as a spacious and dynamic car for urban utilities
Toyota Corolla SWOT Analysis
Strengths
 Elegant and dynamic looks with chrome strips
 Adequate headroom, shoulder-room and legroom
 Supportive features for the driver leading to rich driving experience
 Cruise control enabled which can make driving on highways effortless
 Corolla made over 40 million sales in one single year
 Manufacturing units at India, Brazil, SA, Malaysia, China
Weaknesses
 Despite being a popular brand, competition ensures limited market share
 Present only in the mid and upper segment, hence slightly expensive

3. Opportunities
 Expanding hatchback segment to accommodation competition
 Acquiring collaborations with automobile business entities
 Augment distribution and servicing network
Threats
 Intense competition in the market
 Competition offering innovative features at lower price
 New entrants in the same segment with better features and lower price
 Petrol prices
 Upcoming hybrid & electric cars
Honda Civic
Introduction:
The Honda Civic is a line of cars manufactured by Honda. Originally a subcompact, the
Civic has gone through several generational changes, becoming both larger and more
upscale, moving into the compact car segment. As such the tenth-generation Civic sedan is
technically a small-end mid-size car, although it still competes in the compact class. The
Civic currently falls between the Honda Fit and Accord.
The first Civic was introduced in July 1972 as a two-door model, followed by a three-door
hatchback that September. With an 1169 cc transverse engine and front-wheel drive like the
British Mini, the car provided good interior space despite overall small dimensions.
In Japan, as customers increasingly shifted to minivans and compact cars like the Fit,
production of the non-hybrid Civic ended in August 2010 when it no longer complied with
Japanese government dimension regulations in the width category. However, the Civic was
reintroduced into the Japanese market with the launch of the tenth-generation model in
2017.
Parent Company Honda
Category Sedan
USP Design
Segment Premium Sedan Segment
Target Group Top End of the market buying a sedan
Positioning Excellent features

4. Honda Civic SWOT Analysis
Strengths
 Honda's top brand
 Huge brand resale
 High customer satisfaction
 Luxury brand with a powerful performance
 Good Honda Servicing
 Global Brand
Weaknesses
 Diesel version missing
 Present only in the mid and upper segment
 Difficult to drive on unbalance road
Opportunities
 Expanding sedan segment in emerging markets
 High purchasing power of people
Threats
 Threat from other luxury car makers
 Perceived to be a brand for the rich
 Petrol prices
 Upcoming hybrid & electric cars
Conclusion:
As mention above, the detail SWOT analysis of Toyota Corolla & Honda Civic, in every
product/brand have some specialties, uniqueness as well as weakness. Both brands play
huge impact on market, but it depends on consumer wants & desires. The only product will
stay in today’s competitive environment, who has good marketing strategies & USP; and the
both companies deal according to its customer wants.
The Honda Civic and the Toyota Corolla have been squared off in a fight for compact car
supremacy year-in and year-out. Both of them consistently offer features and capabilities
that are sought after by drivers from all walks of life, and both have come to define what a
compact car should be. At the end both cars have some strength and weakness, and it is
depend on consumer what they choose.