Honda was founded in 1948 by Japanese mechanic Soichiro Honda. It exported its first car, the N600, to the United States in 1970. Honda is now a major global automaker with production facilities worldwide. Its lineup includes popular models like the Fit, Civic, Accord, Odyssey, and CR-V. Honda focuses on research and development to provide customers with fuel efficient and advanced technology vehicles. It employs over 167,000 people across 134 production facilities and 31 R&D centers globally.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
The document contains a detailed analysis of Company Honda. It explains the products, marketing strategy, demand forecasting, SWOT analysis and growth and future prospectus of the company.
Strategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company’s goals. Also it’s a process of distributing resources of the company so as to pursue the plans.
Strategic management supply overall direction to the entire enterprise. An organization’s strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies’ strategic advantages to the business environment the organization faces. The important objective of an overall strategy is to make the organization into a position to do its mission effectively and efficiently. A best corporate strategy must include an organization’s goals, policies, and tactics into a cohesive whole.
Management 315: International Management, Professor In Hyeock Lee
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This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
2016 yılının ilk yarısında Dünya Otomotiv Sanayinde %3,2 büyüme olduğu görülmektedir. Otomotiv sektörünün lokomotifi olan Amerika’daki büyüme hızının ise 2016 yılı itibariyle %2,4 olacağı tahmin ediliyor. Türk Otomotiv İhracatı için son derece önemli olan Avrupa pazarı için ise %1,5 seviyesinde bir büyüme beklenmektedir.
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Loyola University Chicago Spring 2013
This case study analyzes Honda's overall performance as a multinational enterprise using the company's revenue data, 4 distances, firm specific advantages, country specific advantages, foreign direct investment, and much more.
2016 yılının ilk yarısında Dünya Otomotiv Sanayinde %3,2 büyüme olduğu görülmektedir. Otomotiv sektörünün lokomotifi olan Amerika’daki büyüme hızının ise 2016 yılı itibariyle %2,4 olacağı tahmin ediliyor. Türk Otomotiv İhracatı için son derece önemli olan Avrupa pazarı için ise %1,5 seviyesinde bir büyüme beklenmektedir.
History behind the Honda company. product line. problem generated. manufacturing. analysis using BCG. Strategies adopted by Honda like corporate level strategy, business level,etc. Marketing strategies. Success story.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
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2. HONDA-HISTORY
Japanese mechanic Soichiro Honda started Honda
Motor Company in 1948
Between 1957 and 1958 Honda Motor Company
hired additional engineers and created the sporty
S360 and S500 and the T360 pickup
In 1970 it exported its first car to the United States,
the N600. However, it was the Civic that
established Honda as a serious car manufacturer.
8. Honda's lineup varies by country and may feature
vehicles exclusive to that region
ACURA TL
9. STRATEGY OF HONDA:
Corporate Strategy
Enterprise Strategy:
They are dedicated to supplying latest generation
cars with advanced technology, greater fuel
efficiency and competitive prices, along with friendly
and efficient after sales back up, maintaining
―quality‖ as core of all activities.
10. BUSINESS STRATEGY:
R&D is sharpening the business advantage of
Honda, together with the fierce competition
between Honda and competitors
Honda continuously research and develop new
technology to bring customers products with
excellent
11. OPERATIONAL STRATEGY
Honda operates in the worldwide market – with 134
production facilities and at 31 R&D facilities , about
167000 Honda employees and associates serve 23
million customers worldwide annually.
12. INDIVIDUAL STRATEGY
The individual strategy of Honda is reflected
through the Honda‗s philosophy – ―The Three
Joy‖ – The Joy of buying, the joy of selling, and the
joy of producing.
14. HONDA ASSEMBLY PLANTS
China- Dongfeng Honda Automobile Company
LOCATION: Wuhan China
PRODUCTS: Honda CRV
Honda Civic
Honda Spirior
Joint venture between the Dongfeng Motor
Corporation and Honda Motor Company
These vehicles and imports are available at 253
dealers across China at the time of OCT,2009
OPENDED: 2003
15. HONDA ASSEMBLY PLANTS
EAST LIBERTY AUTO PLANT is a Honda factory
in East Liberty, Ohio, United States.
The assembly plant opened in 1989.
PRODUCTS:
Honda Accord Crosstour
Honda Element
Honda CR-V
16. HONDA ASSEMBLY PLANTS
Honda Atlas Cars (Pakistan) Limited
is a joint venture between Honda Motor Company
Limited, Japan and the Atlas Group, Pakistan. The
company was incorporated on November 4, 1992.
On July 14, 1994, booking of Honda cars started at six
dealerships in Karachi, Lahore and Islamabad.
Product Line-up
Honda Accord
Honda CR-V
Honda Civic
Honda City
17. HONDA OF CANADA MANUFACTURING INC
Currently, the two main plants have approximately
4,600 employees and have an annual capacity of
390,580 cars per year.
In 1986, Honda of Canada Mfg. (HCM) began
production with the assembly of the Honda Accord
The vehicles produced at HCM are sold in Canada
and exported to the United States and other export
markets.
18. CANADA ITS PRODUCT
Acura ZDX
•Honda Civic sedan
Honda Odyssey
(1998-2004)
Honda Pilot
(2002-2007)
Honda Ridgeline (2005–2008)
ACURA MDX
19. HONDA MANUFACTURING OF ALABAMA-
NORTH AMERICA.
(HMA) is an automobile manufacturer located
in Lincoln, Alabama.
Honda is proud to invest in America—its economy
and its people
HMA is also the first Honda factory to have both
engine die-casting and machining on site as well as
vehicle assembly, under the same roof.
HMA is the sole manufacturer of the Honda
Odyssey, Honda Pilot, and Honda Ridgeline.
20. INDIA
Honda Siel Cars India Greater Noida,
Uttar Pradesh,India
Honda Jazz
Honda Civic
Honda Accord
Honda CRV
21. BRASIL
R&D activities began in 1980
Developing strategies that reflect the unique
economic, cultural and market conditions of the
Region
Domestic production of Honda cars began in 1997,
the plant in Sumaré
Honda Automoveis do Brasil has now an annual
production capacity of 70,000 automobiles -
building the Civic Sedan and the Honda Fit.
22. SWOT ANALYSIS OF HONDA
Strength:
Exotic interior
Unique aerodynamic shape
Developed afterwards connected R&D with the latest
technology
Various models targeting assorted chump segments.
Revolutionary engine technology
Comfortable
Diversification.
Quality and customer satisfaction.
Competitiveness in innovative .
Pioneer in engineering low emissions internal
combustion and hybrid technology.
23. WEAKNESS
Use of Cutting bend technology gives acceleration
to problems
Civic models could cause abashing for the
customer
Prices.
They do not have a strong offering in a truck line.
Reputation for being underpowered or pokey
econo-boxes.
24. OPPORTUNITIES
Offering in a pickup type truck would be profitable.
Continue progressing low emission vehicles and
alternative power sources.
Developing nations.
26. CAGE
CULTURE
philosophy still remains the two fundamental belies,
which are ―Respect for the Individual‖ and ―The
Three Joys
27. ECONOMICAL
Honda conducts its businesses in Japan and
throughout the world (including North America,
Europe and Asia). A continued economic slowdown,
recession and the sustained loss of consumer
confidence in these markets, which may be caused
by rising fuel prices or other factors, could trigger a
decline in demand for automobiles, motorcycles
and power products that may adversely affect
Honda‗s results of operations U.S financial crisis
has affected the economics over the world.
28. GEOGRAPHY
The problem of climate change is of global scope—
it cannot be solved through isolated regional
measures alone. The entire world must work
together to face this problem. However, there is still
a significant gap between developed and
developing countries in terms of access to
convenient transportation. Improvement in the
quality of mobility is indispensable to the betterment
of people‗s lives. Consequently, the demand for
automobiles and other means of transportation will
likely continue to increase
29. ADMINISTRATIVE
Regulations regarding vehicle emission levels, fuel
economy, noise, safety and noxious substances, as
well as levels of pollutants from production plants,
are extensive within the automobile, motorcycle and
power product industries. These regulations are
subject to change, and are often made more
restrictive.
Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, and Odyssey
ACURA TL
Honda‘s portfolio includes three businesses: Automobiles business, Motorcycles business, Power business. Even though stepping into Automobile industry rather late at 1963, Honda quickly leads the industry with characteristics like superior fuel economy, optimum safety, and driving pleasure.
– The dealership of Honda is also one of its strengthsEffciency at reasonable price
With the joy of buying, the Honda‘s associates must try their best to exceed the customers‘ expectation. Meanwhile, with the joy of selling, which concern not only about the relationship between the dealers and their customers, but they also feel the pride of having a positive relationship with their customers. And the last one, the joy of producing comes from manufacturing, research and development… by producing quality products that satisfy customers worldwide
R&D activities in the region began in 1980 - a few years after the start of local motorcycle production - to focus not only on supporting local sourcing of assembly component parts, but also to conduct market research, product planning, product homologation, testing and styling design.In 1992, there was a further development, with the start of car imports to Brazil. The popularity of the products resulted in the inauguration in 1997, the factory Honda Cars of Brazil (HAB) in the city of Sumaré (SP), which in 2011 surpassed the volume of 900 thousand units.