Alissa Group is a Saudi automotive company with over 60 years of experience. It holds franchises for GM, Isuzu, and other brands. The meeting agenda explores business opportunities between Alissa Group and Geely Motors in the GCC automotive sector. Alissa Group has a large portfolio of automotive assets and dealerships across Saudi Arabia, with a workforce of 3,000 and over $1 billion in assets. It sees the Saudi automotive market as promising for growth and believes a strategic alliance with Geely could deliver mutual benefits.

1. Alissa Presentation
to
GEELY

2.  Objective of the Meeting
 Alissa Group Overview
 KSA vehicles market
 Alissa Proposal
Agenda

3. Exploring future business opportunities
between Geely Motors and Alissa Group in
GCC automotive sector.
Objective of the Meeting

4. 1940 : Started commercial business in Eastern province of Saudi
Arabia
1950 : Started selling GM vehicles.
1960 : Expanded Car business in Riyadh.
1960 : Launched ‘Al-Yusr' in financing business.
1968 : Awarded the sole agency of LUCAS/DELPHI group of
companies
1974 : Awarded dealership for Chevrolet vehicles and AC
Delco parts.
1985 : Awarded Isuzu motors franchise
1990: Awarded the dealership of GMC.
1990: Launched ‘Best' rent a car business.
Alissa History

5. 1994-97: Won the prestigious Cadillac Master Dealer Contest four years in a row
1997: Outstanding Sales performance Award from ISUZU
1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car
retailer
1999: Outstanding Sales performance Award from ISUZU
2001: Outstanding Trucks Sales Performance Award from ISUZU
2005: Excellent performance award from ISUZU
2006: Excellent Performance Award for D-Max outstanding sales performance from
ISUZU
2006: launched Japanese accessories franchise Yellow Hat.
2007: Achieved GM "Chairman's Challenge" award for the fifth time.
2010: President’s Challenge Award
Alissa History

6. Alissa Group Holding Co.
National Automotive
Company (NAT)
Franchised
General
Motors
Isuzu Motors
Yellow Hat
Non-
Franchised
Autostar
Automotive
Support
Al-Yusr (Retail
Financing)
BTC (Rental &
Leasing)
Real Estate Investment
Private Equity
Public Listed
Business Segments
Total workforce of 3,000, assets under management of over $1
Billion with 70% invested in Core Automotive Sector

7.  Esteemed ALISSA name
 Over 60 years of experience partnering with international
brand names
 Strong track record of pioneering new businesses
 Professional business planning and strategy
implementation
 Empowered corporate structure
 Investment in Human Resource development and training
 State-of-art MIS system
Our Strengths

8. 2,371
2,698
3,129 3,031 2,899
3,595
1000
1500
2000
2500
3000
3500
4000
2005 2006 2007 2008 2009 2010
SRMillion/($Millions)
($632)
($719)
($834) ($808)
($773)
($959)
Automotive Revenue

9. Abdullatif Alissa Automotive Co. Ltd.(AACO)

10.  Established in 1950
 Franchisee for GM since 1974
 3rd largest franchisee for GM in the Middle East
 Five Year GM Chairman’s Challenge winner
 No. of branches increasing from 6 in 2006 to 15 by 2010
with 3S & 2S facilities
 Service bays increasing from 103 in 2004 to 204 in 2010
Additional bays in progress for recently approved sites
 Total staff as of 2010- 650.
Background

11. 10,182
14,043
15,396
13,848
10,414
12,045
10000
12000
14000
16000
18000
20000
2005 2006 2007 2008 2009 2010
Vehicle Sales (Units)
Abdullatif Alissa Automotive Co. Ltd.(AACO)

12. General Automotive Co.

13.  Established in 1990 and engaged in:
 Sale of multi-brand new and used vehicles
 Provider of After-sale services
 Wholesale of spare parts (OEM & Non-OEM)
 Auto accessories
 The only “Non-Franchised” company in KSA,
providing multi-brand 3S facilities across the
Kingdom.
 Number of vehicle outlets increasing from 13
in 2010 to 30 by 2015
 Number of Parts outlets (Wholesale & Retail)
increasing from 33 in 2010 to 43 in 2015
Autostar

14. 8,342
9,520
12,895
15,770
18,020 20,310
5000
10000
15000
20000
25000
2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC
Vehicle Sales (Units)
Sales

15. Showrooms Service No. of Bays Parts
Jeddah 2 Jeddah 1 Jeddah 52 Central 10
Makkah 1 Makkah 1 Makkah 3 Eastern 13
Riyadh 4 Riyadh 2 Riyadh 125 Western 11
Buraidah 1 Buraidah 1 Buraidah 26
Dammam 2 Dammam 1 Dammam 50
Al-Hasa 1 Al-Hasa 1 Al-Hasa 3
Al Khobar 1 AlKhobar 1
Abha 1
Total 13 Total 8 Total 259 Total 34
Dedicated stockyards and warehousing available in each region
Autostar Outlets

16. Geographic Coverage

17. Al-Yusr Installment Co.

18. 12,900
16,013 16,491
21,312
25,800
30,997
0
10000
20000
30000
2007 2008 2009 2010 2011 FC 2012 FC
No. of vehicles financed
Al-Yusr
 Established in 1960
 Financing New/Used Vehicles with portfolio exceeding $800m.
 12 main branches and 55 sales outlets, covering all major cities
and towns

19. Best Trading Company
Best Trading Company

20. Best Trading Company
 Established in 1990, rental and leasing
operations.
 Second largest with over 70% of the fleet in
corporate sector
 Fleet of over 9,600 vehicles increasing to
13,000 by 2013
 Annually replacing over 4,500 vehicles
increasing to 6,000 by year 2012 mostly from
within the group companies
 6 regional offices and 21 outlets in 2010
increasing to 32 outlets by 2013

21. Fleet Size / Purchases
BTC is a very large purchaser for Group companies

22. GM, 3717
39%
Toyota, 1478
15%
Nissan, 1038
11%
Isuzu, 1953
20%
Hyundi, 820
9%
Others, 603
6%
Model Split
Fleet projection & Model Split

23. Alissa Universal Motors
Company Overview

24. Vision
To be recognized as the leading
vehicles supplier backed up with
outstanding after-sales services.
Alissa Universal Motors

25. Mission
To be the preferred provider for the
best quality transportation solutions
Our employees, customers,
suppliers, shareholders are partners
in our success.
Alissa Universal Motors

26. Integrity
• We deal with stakeholders in full transparency and clarity
• We are committed to upholding our Code of Ethics in every
transaction.
Teamwork
• Together we face and overcome challenges.
• We value the contribution of everyone and recognize the efforts and
commitments of the entire team.
• We communicate openly with respect and integrity.
Discipline
• We fully commit to our strategy, objectives, rules and procedures
• we are aware of our duty to protect and enhance shareholder value.
Our values and principles
Alissa Universal Motors

27. Customer Focus
• We are passionate about customers.
Excellence
• we value excellence in everything we do.
• We are committed to ensuring that every aspect of our business
functions at the highest level of quality.
Respect
• We embrace a spirit of caring and respect for our customers,
employees, community and the environment.
Our values and principles
Alissa Universal Motors

28.  Franchisee of Isuzu since 1985
 Second largest dealer for ISUZU in the World
 Market Share of 62% in the central region and 25% of Saudi Isuzu
Market
8,753 8,756
6,910 7,188
8,000
9,700
5000
6000
7000
8000
9000
10000
2007 2008 2009 2010 2011 FC 2012 FC
Vehicle Sales
AUM

29. Company Facilities

30. Company facilities cont….
 NRR showroom “Head office”

31.  New HQ Launch in January 2012
New HQ

32. AUM New HQ

33. Company facilities cont….
 Exit 18 workshop “Trucks service”

34.  New Industrial City Office
IC2 Office

35. Company facilities cont….
 Malaz workshop “Dedicated for Pickup
service.
 Parts main depot.
 Storage yard.

36. Categories' Segments MS
21%
7%
5%
23%
44%
Pickup Trucks Van/Bus SUV P-cars

37. Automotive business outlook in KSA
Commercial Vehicle
sales 181,456
Total sales
857,242
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2008 2009 2010e 2011f 2012f 2013f 2014f 2015f
AxisTitle

38. Future Prospect
 Alissa core business is automotive and shareholders are
committed to continuous growth and expansion.
 Alissa has an impressive growth record outpacing the
market growth rate.
 Alissa has developed strong Corporate Governance and
empowered management to drive the business
 Automotive market in Saudi Arabia is auspicious, so
Alissa believes that its strategic alliance with international
automotive manufacturers would deliver outstanding
mutual benefits.

39. Thank you