Founded in 1937, Toyota is a Japanese automaker headquartered in Toyota, Aichi. It was the 13th largest company in the world by revenue in 2016. Toyota was the first company to produce 10 million vehicles and is a market leader in hybrid vehicles. It has luxury (Lexus) and mainstream brands and sells vehicles globally targeting various consumer segments with a focus on quality, safety, reliability and attractive designs. Toyota has integrated manufacturing facilities worldwide and pursues relentless innovation.

2. •Founded in 1937 by KIICHIROTOYODA
•HEADQURTRS :-Toyota,Aichi,Japan
•In 2016:-13th largest company in the world
by revenue
•1st customized company to produce 10
million vehicle
•Market leader in HYBRID CAR division

3.  Luxury vehicle division
 HEADQUARTERS:- Nagoya,Japan
 Marketed in over 70 countries
 Main market:- USA, Europe, Asia

6.  On the basis of features(ex.: Hybrid cars)
 On the basis of customization(ex.:cars for
young adults)
 Toyota is known for it’s QUALITY and
SAFETY
 Toyota’s cars RELIABLE
 Many eye catching design especially in
Lexus division

9. Company offers vehicles for
every segment of consumers.

10.  Can make 8 models at a time
 Brings huge increase in productivity and
market responsiveness
 Relentless innovation in manufacturing
process.
 Integrated assembly plants around the
world.

12.  J- Factor design
 Environment friendly design
 Vibrant clarity:- Unique fusion of emotional
and rational factor
 Designers from variety of cultural
background

13.  Works in 5 steps
1. Concept making
2. Idea development
3. Color development
4. Mock up
5. Decision hall

14.  In 2009 and 2010 company recalled over 8
million cars.
 Problems with accelerator and braking
system.
 All brands get affected.
 Billion dollar loss due toTsunami and
Earthquake.
 Plants and part suppliers get destroyed.

15.  Have huge sale and after sale network
 Training and supporting staffs
 Largest distribution network in japan
 290 dealers employing approximately
40,000
Sales persons

16.  5.9% stake in ISUZU
 3.585 stake inYMAHA motor company
 Joint venture in China - GACToyota and
Sichuan FAWToyota motors
 Joint venture in India –Toyota Kirloskar
 Joint venture in Czech Republic- TPCA
 Supplies it’s engine to many sports team

17.  Partnership with FORD for electric vehicle R&D.
 Launched Hydrogen fuel vehicle
 Energy conservation through Improved fuel efficiency
and by adoption of hybrid models.
 Exploring the potential of diverse range of fuel
 Looking ahead to2050 with sustained development.

18.  New vehicle zero emission challenge
 New plant zero emission challenge
 Challenge of minimizing and optimizing
water usages
 Establishing a recycling -based system
 Establishing a future society in harmony
with nature

19.  Highest sale in 2016 in last 5 years in India
 Announces safety supporting technical
SONAR for parking
 Exhibit the ‘VITZ’ and ‘AQUA’ concept model
atTokyo auto show
 Plans to challenge Maruti, Hyundai with
‘safest’ and ‘most fuel efficient ’ small cars.
 New Lexus LS flagship sedan to make it’s
global debut at 2017 at NAIAS
 To launch ‘Toyota next’ open innovation
program.