General Motors - Everybody In

1. General Motors
Everybody in.
By: RegianeBrum

2. General Motors is an American automakerfounded in
1908 with the headquarterin Detroit – Michigan.
General Motors is the largerAmerican Automotive
company and one of the largest worldwide, with
presence in 6 continents.
General Motors has different brands as Chevrolet, Buic,
GMC, Cadillac. Each brand represent a different
segment and the most new brand created by General
Motors is Ultium, which is a platform for Electrical
Vehicles – EV.

3. General Motors Brands

4. Everybody In Campaign
• New brand identity
• New product line
• New consumer's mind set

5. The campaign "Everybody
in" seeks to encourage the mass adoption
of electric vehicles and at the same time
brings a new brand identity for GM.
Everybody In Campaign

6. General Motors is Leading the Auto Industry to a Net-Zero-
Carbon Future being the first big automaker to massively promote the
adoption of electrical Vehicules.
The company seeks to establish a safer, greener and better world by:
• Introducing 30 new electric vehicles by 2025
• Aspiring to eliminate tailpipe emissions from new light-
duty vehicles by 2035
• Planning to become carbon neutral in our global products
and operations by 2040
The campaign fits the global concerns about global warming and less
carbon emission.
Everybody In Campaign

7. Everybody In Campaign

8. Point ofView and Opinion
General Motors Campaign "Everybody in" is exciting and vibrant. The
most attractive aspects of this campaign are:
• Inclusiveness – Campaign cause impact including different types of
customers and shows that ElectricVehicles are for everybody.
• Sustainability – Campaign match with one of the biggest concerns in
allWorld now a days – carbon emission and climate change.
• Affordability – General Motors will launch 30 new models in different
segments and this democratize the purchase of electrical vehicle even
between consumers with lower acquisitive power.

9. Point ofView and Opinion
Charming,bold and surprising campaign
General Motors is leading a new mindset regards automobiles
conception changing their brand and all positioning in a new segment –
electrical vehicles (EV). Although the conception of EVs is not new, the
idea to offer this kind of car for all segments in large scale is totally new
and this will certainly change the automotive segment.

10. References:
www.gm.com/company/
www.gm.com/gm-brands
www.cnet.com/roadshow/news/everybody-in-gm-ev-marketing
GM_Malcolm.jpg (750×422) (aolcdn.com)
www.linkedin.com/posts/regiane-brum-106a3b5b_general-motors-canada-pushing-
the-limits-activity-6898829718305472512-wVTZ