Social media is a powerful tool for businesses, with over 2.3 billion active users worldwide growing steadily. Facebook has the most users at 400 million who spend more time on it than other platforms. Twitter sees 500 million visitors monthly who follow an average of 5 businesses. Instagram has over 400 million users who upload 80 million photos daily. LinkedIn has 400 million members, with 100 million visiting monthly. To leverage social media, businesses should create relevant content, engage with followers, use hashtags and tagging, and analyze analytics to improve performance over time across multiple major platforms.
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Social media has changed business forever. What channels are right for your business? How do you create great content? What can you do to automate and organize it so it doesn't eat up 5 hours a day? Let us show you...
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Social media has changed business forever. What channels are right for your business? How do you create great content? What can you do to automate and organize it so it doesn't eat up 5 hours a day? Let us show you...
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.
Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
3. There are 2.3 billion active social media
users.
And growing.
4. Facebook
• 400 million global users, and growing.
• Users spend most of their time on Facebook than any other
social platforms.
• 49% of users like a Facebook page to support the brand.
• Builds brand loyalty and reputation through relevant
content and posts.
• Average users: 25-45 years old.
• 60% female, 40% male.
5.
6.
7. Twitter
• 500 million people visit each month.
• Average user follows 5 businesses.
• 80% have mentioned a brand in a tweet.
• Great when sharing breaking news,
updates, contests, promotions, etc.
• Immediate feedback.
• Average users: 18-29 years old.
• 50% female, 50% male.
8. Instagram (my favorite)
• There are over 400 million Monthly Active Users.
• Over 80 million photos are uploaded each day and 3.5
billion likes each day.
• 75% say they take action after being ‘inspired’.
• Organic Instagram performs almost as well as ads.
• Average user: 18-29 years old.
• Focus on fun stuff you are doing and what makes your
business look amazing.
10. LinkedIn
• Has 400 million members.
• 100 million of those access the website on a monthly basis.
• 27% of users are 30-49 years old.
• 24% of users are 50-64 years old.
11.
12. 2016Trends
• Live stream aka REAL realityTV.
• Buy buttons.
• More personalization and more niche targeting.
13. Manage
• There are different platforms for managing social media.
• Hootsuite - most widely used.
• Plan out releases and posts.
• Analytics allow you to see what resonates and gain insight.
• Gives you ideas.
• Potential reach.
• And more.
14. Engagement
• Contests (Starbuck’s #WhiteCupContest)
• Causes.
• Current events.
• Calls to action.
• Leverage hashtags.
• Interact with other user’s content.
• Use SEM/SEO.
• Video.
15. Call to Action
• Encourages and suggests.
• Adds interest.
• Because…what is a simple click going to hurt.
16. #Hashtagging & @Tagging
• Hashtagging
• Allows you to geo target. #AustinTexas
• You can use already trending hashtags to your advantage.
• A unique hashtag can spark attention.
• Keep it short and sweet and use capitalization.
• Tagging
• Can help spark audience interest by tagging
someone/something relatable to them.
• Gets your name out there.
17. SEO & SEM
• Brings viewers to social media pages.
• SEO- Search Engine Optimization
• Promote through organic search.
• Natural views.
• SEM- Search Engine Marketing
• Pay per Click (PPC) – pay for each click.
• Sponsored links; typically, say ‘ad’ next to them.
18. The Lowdown
• Reserve at St. Charles Bay
• Lowest likes on Facebook (1,561).
• Only on Facebook.
• Reserve at Lake Travis
• Second most likes on Facebook (9,886).
• Only on Facebook.
• Palmilla Beach
• Has the most likes on Facebook (11,576).
• On Twitter, Flickr, Pinterest, Instagram, Facebook &Twitter.
19. Why so blue?
• Blue represents intellect and communication.
• Most popular color in the world.
• Combined with white = simplicity and clarity.
• LinkedIn, Facebook, andTwitter use different shades of blue.