Instagram Pinterest Social Media Marketing Tips

@lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com
Is a Picture Worth a 1000 Words?
@lauriemeisel
Instagram and Pinterest for Your Organization
August 11, 2014
#etaileast

Instagram Highlights
1.6 Billion
likes daily
200 Million
monthly
active
users
60 Million
average
photos/day
65% of
users
outside of
US
20 Billion
photos
shared
Purchased by
Facebook for
$1 Billion
Launched
October 6, 2010

Basics
• Download the mobile app
• Use the same username and logo as your
other social channels
• Remove privacy barriers
• Follow selectively starting with followers from
other social networks
• Like, comment and connect with your
audience!
• Use relevant hashtags, but don’t go overboard!
• Integrate your brand logo within your photos
• Use images to tell a story

Best Practices
• Post regularly
• Hashtags – be selective
• Use Filters
• Geo-tag photos
• Repurpose existing
collateral
• Follow seasonal trends
• Engage your audience
• Continue the conversation
• Run contests
• Link your social feeds
• Integrate your marketing
Source: Simplymeasured.com

Best Practices
The images
• Photo editing
• Rule of thirds
• Captions
• Hashtags
• Reply
Source: http://www.socialmediatoday.com/content/optimize-your-posts-linkedin-facebook-twitter-pinterest-and-more

Source: http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf
Launched 11/1/13
on mobile home feedCase Study
Recall – Reach – Ad Awareness

Source:
Instagram Contests

Instagram Contests

Pinterest Highlights
25 Million
unique
monthly
visitors
70 Million
users
worldwide
Pinners
spend 77
minutes per
month on
Pinterest
Average e-
commerce
order is
$179
38% of
active
users
bought
because of
Pinterest
Average
household
user earns
$100K
annually
Launched
March 2010
(closed beta)
49% use
instead of
browsing
catalogs
75% of
activity is
mobile

Best Practices
On your website
• Add Pin It button to all products, blogs, content
• Get Rich Pins
• Add Widget or Board
• Use the Top Pins API to add a Top Pinned Category
Through Newsletters
• Include Follow buttons and feature pins
• Send targeted Pinterest emails that curate Pins for
different audiences
• Encourage customers to pin their shopping list
• Add the Pin It button next to product shots
• Offer promotions on items trending on Pinterest
Source: Pinterest and Sony via MarketingSherpa.com

Best Practices
The images
• Avoid human faces
• Small background
• Red is best
• Multiple colors
• Light and color
• Use portrait style
Source: Etsy

Best Practices
Rich Pins
• With Rich Pins and a verified
account, your Pins will appear
higher in search results
• Types: Product, Article, Recipe,
Place, Movie
• Item number
• Cost – Bonus: When the price
goes down pinners are notified
• Description, color and texture
• Location
• Store hours
• Phone number
Source: Nordstrom

Best Practices
Promoted Pins (ads) – currently there is a waitlist
• Verified business account
• Rich Pins installed
• US only
• Appear in search and category feeds
• Set up targeting
• Pay when people click through to your site – CPC
• Sample of brands testing: Gap, Kraft, Target
Source: http://business.pinterest.com/en/blog/next-phase-promoted-pins

Best Practices
General
• See what people are pinning from your site
pinterest.com/source/YOURURL
• Use analytics to track what's popular and
influence merchandising decisions
• Feature pins across your other digital channels
• Create multiple Pinterest profiles if you manage a
number of distinct brands
• Use secret boards for staging (just like your
development server)
• Create group boards and invite people who love
your brand to contribute
Source: Pinterest

Best Practices
• Join as a Business
• Verify your website
• Add links to your Facebook and Twitter account
• User names are 15 characters
• About section is 200 characters, make it keyword rich
• 500 characters to describe each pin
• Most repinned and commented items include 200-310 words*
• Name images (file names) appropriately
• Always use alt tags
*Source: Dan Zarella via Hubspot

Case Study
Sony
• Research What People are Already Pinning
• Involve Employees and Internal Team
• Make Your Website Pinterest-Friendly
• Plan a Strategic Mix of Boards
• Create Original Content and Exclusive Programs
• Promote Through Other Channels
Source: http://www.socialmediaexaminer.com/pinterest-case-study-sony/
Collage of Sony cameras created exclusively for Pinterest.

Pinterest Takeaways
1. Create a business account
2. Use the same social name
3. Verify your account
4. Use Rich Pins
5. Use email
6. Serve your audience
1. Forget to add descriptions
2. Over pin
3. Overlook metrics
4. Only share your content
5. Overlook popular trends
6. Pin random items
DO’s DON’Ts

Instagram Takeaways
1. Download the app
2. Use the same social name
3. Complete your profile
4. Engage in conversation
5. Respond to others
6. Do share personality
1. Use more than three hashtags
2. Ignore people who tag you
3. Post too often unless it is an event
4. #Regram without permission
5. Forget to track campaigns
6. Lack creativity
DO’s DON’Ts

Resources
Instagram for Business Blog
Instagram Is The King Of Social Engagement
Instagram Profile Optimization Guide and Cheat Sheet
20 Useful Apps To Get The Most Out Of Instagram
The Guide to Instagram for Business
How to Repost Instagram Photos

Resources
Promoted Pins
How to Build the Perfect Pinterest Profile
14 Ways to Drive More Website Traffic With Pinterest
Weekly #PinChat on Twitter
The Ultimate Pinterest SEO Guide
Pinterest for Non-Traditional Brands
How To Get The Most From Shared Boards On Pinterest

Let’s Connect
@LaurieMeisel
LinkedIn.com/in/LaurieMeisel
LaurieMeisel.com
Laurie@LaurieMeisel.com
LaurieMeisel.com

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