Uploaded byTracey Rickard
Blogging for Business & WordPress
This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including that companies that blog get more website visitors and leads. It provides tips for finding blog post ideas, such as asking customers what would be useful and checking competitors. The document also gives suggestions for content elements like videos and calls to action that can keep readers engaged. It emphasizes optimizing blogs for search engines like Google by including keywords, links, images and frequent fresh content.
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Blogging for Business & WordPress
- 1. Blogging For Business TraceyRickard
- 2. Tracey Rickard Credentials •Geek • Web Designer • WordPress specialist • Blogger • Reader & gatherer!
- 3. Agenda • Blogging forbusiness – what’s it all about? • Why do it • Find ideas • Content • Google/SEO tips • Get a blog, make it pretty • Add a post with images and other media • Use this as your main website
- 4. How did itstart? • Online diary - weblog • Generally personal • Once was private • Marketing opportunity • Brands latched on
- 5. Why your businessneeds a blog • Your competition is blogging • More opportunity to engage – social media hub • Home base for your marketing • Google loves new content…
- 6. …. some facts •Companies that blog have 55% more website visitors • B2C get 88% more leads • B2B get 67% more leads Source Hubspot online marketing
- 7. Other benefits • Growyour online presence be IT for info! • Gain credibility & trust, demonstrate knowledge • Thought leader, solve problems • Get folks interested and engage! • Search Engines, Google
- 8. The art offinding ideas • Ask customers what would be useful to them • Check out the competition • Check out industry leaders • Search Google, Twitter, Facebook • Follow the right Twitter accounts • Subscribe to news feeds – Feedly
- 9. Use what’s there •Brainstorm with a friend! • See what the family think. • Repackage material • Get industry experts to guest blog
- 10. Finding your toneof voice • Should we use jargon? • How informal can we be? • Show some wit! • What do our competitors sound like? • …know your audience!
- 11. What your audiencewants to hear • Find your muse • Your target audience • Think of them when you write • Keep the jargon out • Are you interested in what you are writing?
- 12. Write better headlinesthan anyone else • Direct – ‘30% off everything’ • Compelling – ‘My affair with Roy’ • How to – ‘make a million’ • Lists – ‘20 ways to beat the bulge’ • Testimonial – ‘I read Tracey’s blog daily’ said Madonna!
- 13. Grab them witha photo • Put opening text alongside a good image • Own photo is best • Or attribute • Stock images but not clichéd
- 14. Elements to keepthem riveted • Interesting content • Entertainment • Video • Good calls to action • Social Sharing • Related content
- 15. Generally Interesting Subjects •Before & after photos • Helpful tips • Industry research • Video demos • Success stories • Case studies • ‘How to’ guides
- 16. Optimise for Google •Links to other content • Image tags • Keywords in headings • Keywords in text • Good English • Auto share • The more you share the more traffic you will get!
- 17. To Google Contentis King • Google loves good fresh content • Attract more traffic by accident! • Rank higher for images. • The more you post the more Google has to index
- 18. • Started in2003 • Best blogging platform • 60 Million think so • Rolling Stones, Katy Perry, Tom Jones • Reuters, Samsung, Adobe, White House
- 19.
- 20. Thank you! • www.traceyrickard.co.uk •hello@traceyrickard.co.uk • 01326 250966