Irn-Bru evaluation

1. IRN-BRU Evaluation
Ayrton Starkey

2. Structure and Techniques Used in the TV
Advert
My television advert has a structure that is linear. The reason for my television advert having a linear structure is that it tells a
story in the sequence that it happens. For example pop guy is drinking his drink, the Scottish man sees him, runs over to him
and knocks his drink out of his hand. There is no backtracking throughout my television advert.
The events that happen in my advert make my advert have a realist narrative since there are no strange monsters or anything
unrealistic happening. The only thing that could be seen as unrealistic is the Scottish man running up to pop guy and hitting
his drink out his hand as you wouldn’t see this normally. Yet I don’t believe that it is unrealistic enough to make my television
advert have an unrealist narrative.
Overall my television advert has a linear and realist structure.

3. Factors of Persuasion in the TV Advert
A factor of persuasion that I used in my TV advert is reward power. This
is used when pop guy is given the Irn-Bru by the Scottish man. When
pop guy had his other drink he did not enjoy it but when he had an Irn-
Bru he did. This shows that the product had a sort of positive effect on
pop guy. This could end up persuading people to go and purchase an
Irn-Bru as pop guy seemed to enjoy it more that his normal soft drink
that he was consuming previously.
Another factor of persuasion that was used was humor appeal. The
advert contained a bit of humour which can make the advert appeal to
more people and hopefully convince more people to purchase Irn-Bru.

4. Print Advert Comparison
This advert is what a traditional Irn-Bru print advert usually looks like. They
tend to contain a a photo and then either a pun or some sort of comedic
message next to it. They also tend to be rather controversial either due to
the nature of the pun or how it was delivered. This print advert in particular
caused a lot of complaints due to the nature of the joke.
My print advert is noticeably different to the usual Irn-Bru advert,
mainly due to the lack of a pun and also due to it not having the
standard layout of an orthodox Irn-Bru advert. My advert is one that
highlights the fact that Irn-Bru is both associated with Scotland and
how it is also considered as Scotland’s other national drink. This is
shown through incorporating as much Scottish patriotism as I could so
that the message was clear. The slogan used is also a play on the
famous quote said by William Wallace.

5. Print Advert Comparison
These two print adverts are very different from each other as the coca cola advert is more serious than the Irn-Bru advert. One way this is shown is with
the informality of the Irn-Bru poster compared to the Coca Cola advert. The Irn-Bru advert is making a joke unlike Coca Cola which is saying that the drink
is a classic rather than taking a comedic approach like the Irn-Bru adverts in general.

6. Print Advert Evaluation
My print advert shows the Scottish man from my television
advert in the Scottish Highlands drinking IRN-BRU. The print
advert also contains the slogan that I have been using for
my other adverts that I have made, further linking them
together. Since IRN-BRU is the most popular drink in
Scotland I have tried to show how much the Scottish love
the drink by having a ray of light come down from the sky
to where the IRN-BRU and Scottish man are. This is to
symbolise that IRN-BRU is a gift from god himself. I have
also made the river that is running through the highlands
next to the Scottish man contain IRN-BRU to both symbolise
its Scottish heritage and once again how it is a gift from
god.
I have tried to make it clear to people who see this print
advert that the man is Scottish and is also the Scottish man
from the other adverts. By including these Scottish flags
and using blue and white on the man, I have tried to show
how patriotic the man is. This can also represent quite a
few Scottish people in real life as they are very patriotic and
proud of their country.

7. Advergame Comparison
This advergame is an official advergame that has been created by
A.G Barr and IRN-BRU. The concept of this game is that you throw a
girder as far as you can whilst collecting cans of IRN-BRU that enable
you to boost the girder so that you can go further. Throwing girders
also references the slogan ”Made in Scotland from girders”. This is a
good advertising campaign for IRN-BRU because the advergame will
probably appeal to a younger audience since it is accessable and is a
game. The game is also quite enjoyable with a decent re-playability
factor which could make people come back to the advergame. By
having a good advergame, IRN-BRU can persuade more people to
purchase IRN-BRU and make people want to drink IRN-BRU.

8. Advergame Evaluation
My advergame is a beat em’ up game in which you play as the
Scottish man from the television advert and you beat up
different brands of soft drinks. This links to the TV advert
because of the both the Scottish man being in the game but
also slightly because of how in the television advert the
Scottish man gets angry when he sees a different brand of soft
drink other than IRN-BRU and then knocks that drink out of
someone’s hand. This is why the Scottish man is fighting all of
these different brands of soft drinks.
There is also a boss fight in which the Scottish man fights the
“Pepsi man” who can rise soft drinks from the ground to fight
you and also fires Pepsi at the player to damage him. When you
take too much damage the Scottish man will die and the game
will end.
There is also a feature in the game where if you gather enough
Bru points then you can activate Bru mode and make the
Scottish man more powerful, giving you more of a chance to
kill either a boss or the other enemies.