final evaluation

1. Evaluation
Oscar Gibb

2. Real Video
The structure of the tv advertisement I have chosen has a lot of
slow motioned shots as it has no change in its pace to create the
feel that its all dramatic but the people and occasions of the
scenes aren't serious at all which makes the slow dramatic pace
ironic and adds another layer of humor. The structure of the entire
advertisement is non-linear as it doesn't’t have a certain storyline
as such although it is realist which is more a less the style of Irn-
Brus adverts
The change between shots are very sudden as there is no fading
in or out as this may be like this to give the sense that it is easy to
edit as it doesn't really have much effects at the beginning which
links to the regular Irn-Bru adverts which are filmed in houses and
don’t have the special edits as that’s Irn-Brus style, although as it
progresses ,since this advert is for the Glasgow commonwealth
games and is being used to advertise the country and its spirit, it
seems they use more special and harder techniques like the gust
of wind and the animation of the royal banner of Scotland's flag as
to also give the effect on the viewers that they’re not a poor
country and have put effort into the campaign

3. Real video
The style of the advertisement is that it has a scene which uses animation
but mainly it is a parody with parts of surreal elements embedded in. the
scene which uses animation is the Scottish banner as the lion moves which
incorporates the sense of surprise to the Scottish viewers that an Irn-Bru
advert as that budget and style for that.
For most of the advert it is more of a parody towards such companies like
Lucozade or Coca-Cola as they are winning trophies but the sports for
example are bowling and snooker which creates the feel for the Scottish
viewers that its relatable to them and is humorous.
There are scenes which seem surreal like the huge gust of wind or the
parting in the skies as it links to the animation as it creates the sense of a
bigger budget and is a surprise to the regular viewers of Irn-Brus normal
adverts.
These different style make people want to buy the drink as it is a new
different style by Irn-Bru as the viewers get the feeling that Irn-Bru is no the
Scottish national drink and it represents Scotland as it seems as it is taking
itself more serious with the special effects but its also relatable with the tiny
trophies.

4. Real video
The producers have used different ways of persuasion to make us want to
buy the product but Irn-Bru especially have a humor based style and focus
on comedy as it runs throughout each advertisement as it does this one as it
comes from a different approach as it incorporates a lot of different
persuasive techniques like reminding the audience about the famous
Scottish cyclist which may infer to Sir Chris Hoy.
One of the biggest factors of persuasion is self importance and pride as the
entire advert is that Scotland is an underdog but has the most pride as Irn-
Bru may have done this to drive the Scottish supporters and rally them up as
well as this is the advert for the commonwealth games which may be seen
all round the world so it may be trying to unnerve other countries and make
the Scottish viewers proud of themselves and their national drink and so
they may want to purchase their commonwealth games national drink.
Another major factor is comedy as Irn-Bru are renowned for having comical
adverts so people have a positive link to Irn-Bru anyways and ma be proud
and happy that they didn't’t sell out and kept the advert humorous side to
and obviously the advert will be seen around he world and since it is very
different, as it is making fun out of itself and its country, so different
countries may find it unusual and humorous which will make Irn-Bru
memorable and make viewers around the world interested in the product.

5. Real video 2
The structure of the advertisement is very sudden between
shots as it doesn't use special techniques like fading in
between as it creates the sense that it was filmed less
professional than companies like Coca-Cola and it creates
the sense for viewers that even though Irn-Bru is a very big
brand they film close to home and are close the public a its
the peoples national drink. The camera angles are fairly
basic which also links into the sense of an unprofessional
filmed advert.
It is filmed with a linear structure as it follows one storyline
as such as the boys come in the house then it goes from
there. These decisions have been made to create the sense
of a well planned out advert as it goes along with the rest
of their adverts that they aren't well filmed on purpose so
the Scottish views feel as if the brand is close to the
Scottish people.

6. Real video 2
The style of advertisement is that it’s a a
parody as other companies like Coca-Cola
would have a family coming into the kitchen
to have a drink and it would be heartwarming
but that would not appeal to the Scottish
public so they take a different approach with
humor as it takes a drastic turn.
The reason it uses comedy is to give the
audience a positive relation to the company
as it is more humorous than other adverts
which makes it more memorable as this is
where it succeeds but it may not succeed as it
doesn't do half as good in England and the
rest of great Britain compared to how it sells
in Scotland. This sells Irn-Bru very well as it
has the comedy which has a strong
connection with teenagers which is there
main consumer as they may empathize to this
as such.

7. Real video 2
They advertise Irn-Bru as a drink which
will be able to get you through
hard/tougher times although they
portray it in a comical manner such as the
lads mates interested in his mother.
There is multiple factors of persuasion
used such as desirability as the mother is
desirable to the teenage audience and it
is known that teenagers (which is there
main consumer) enjoy seeing and
watching people they desire to be or
desire in another sense.
Another factor is comedy as such people
remember and obviously enjoy seeing a
comical advert and the humor used by
Irn-Bru fits the stereotypical Scottish
humor.

8. My Video
The structure of my video has a major change in
pace as it starts of more a less calm with sudden
changes between shots then it is linked to a
speeding heartbeat as every beat changes scene
between the character running away from a
mysterious thing then and a giant Irn-Bru can with a
black background which indicates darkness and fear.
It has a linear structure so it is easier to understand
the storyline that he rejects the can so it chases
him. There isn't a lot of different interesting angles
although the quickness of the change in shots help
create the sense to a viewer that its intense and
there is a sense of fear throughout. The reason it
has a linear structure is that it is much easier to
follow a storyline and that since it’s a horror themed
advert it needs a storyline compared to other
adverts like animations etc.

9. My Video
The advert uses one main persuasive technique
and that’s comedy and humor as it is filmed and
edited like a scary advert and made to be ironic
and a parody of horror styled scary adverts as
everything about the scenes created the sense of
fear but he is running away from a giant Irn-Bru
can so it makes it link into Irn-Bru style as it is
made to be ironic and not take itself seriously as
Irn-Bru take itself as a joke not as serious as other
companies like Coca-Cola. Another persuasive
technique may be the setting as it is filmed in a
public area which links too Irn-Bru filming close to
home as they have done adverts in pubs and
evidently homes. The reason it doesn't
successfully sell the product is that it is poorly
edited, shot and lacks the professionality that
most Irn-Bu advertisements have.

10. My Video
It is a comical parody of adverts that are made to be
scary like films. The advert is edited and shot to make
it seem like it is a scary advertisement but as it is too
advertise Irn-Bru it is made to be a parody of the
horror themed films. The music at the beginning is
the Scottish bagpipes as Irn-Bru is a Scottish based
drink so it appeals to that audience. The music nearer
the end involved in the advertisement is that of a
heartbeat as it help timing the editing when it
changes scene as well as creating tension an fear for
the audience. The advert is mildly successful at selling
the product as it is filmed and styled like a regular Irn-
Bru advert although it has a twist compared to the
rest as it is an attempt as a parody of a scary advert as
this helps advertise the Irn-Bru parodies they do but it
isn't successful at selling Irn-Bru as it doesn't involve
Irn-Bru as much as it should as there isn't enough blue
and orange or even comedy as such which works
better with Irn-Bru.

11. Real Advergame
It has been created more professional than their
regular tv adverts so it shows they may have put
more effort into the adver-game to make it better
for the consumers. The characters look
stereotypically as he is wearing a kilt and the only
colour she's wears are orange and blue which are
the brands noticeable colour trait like a true
Scottish man as this appeals to the Scottish
audience it it may be considered as humor. The
reason that the man is wearing the specific outfit
and is in front of a mountain are 2 well made
decisions as the outfit is stereotypically Scottish
and the mountains infers to the highlands area
which is where the Scottish caber toss is or in this
case gutter toss, the reason everything is very
stereotypically Scottish is to please Irn-Brus main
consumer/audience which is the Scottish youth to
teens.

12. Real Advergame
The 2 noticeable factors are the Scottish
pride and comedy as the game has the
main character wearing orange and blue
kilts and he has a huge beard so he hits
the stereotypical presumption of what a
regular Scotsman looks like and the
obstacles and aims in the game are
throwing a gutter which is a parody of
the infamous Scottish highland games
the caber toss the and the other one is
ironically named “pumping Irn” and you
have to lift a weight for a long period of
time although the humor is embedded
well a the weights are in fact 2 Irn-Bru
cans. The attention to detail is very
attentive as the background is the
highland area of Scotland which links
back to the highland games like caber
toss etc.

13. Real Advergame
e
The style of advertising is a parody as the 2
games you can play are Olympic styled
competitions like weightlifting and caber toss but
the caber is a gutter and the weights are 2 Irn-Bru
cans which links to Irn-Brus advertising campaign
of comical parodies of other big brands like Coca-
Cola and lucozade etc. The reason this is done is
to help add to Irn-Brus comical style and help
build and create its different style to other brand
to help make it stand out as a brand. It is much
more successful at making you want to buy the
product compared to mine as it is much more in
depth with the surroundings as the attention to
detail and context is much better than other
adver-games, the reason this makes you want to
buy the product is that you can tell that they
really paid attention to it and carefully designed
everything whereas some brands make a boring
adver-game with a house as the setting and that’s
it.

14. My Advergame
The obstacles that I made for the
character to jump over were holes in the
floors and spilt coffee these decisions
were made to give the adver-game a
regular feel and it was not too overboard
on the normal Irn-Bru tv adverts and
adver-game. I made the
background/setting a regular house as
that’s where most of the tv adverts take
place and that’s Irn-Brus general style.
The obstacles were chosen at random as
you can see as they don’t exactly link well
to Irn-Bru as I could’ve changed the
drinks of coffee that had been spilt to
spilt bottles of Irn-Bru to emphasize the
theme of of Irn-Bru I also could've
changed the skirting boards to checkered
blue and orange.

15. My Advergame
I focused mainly on the Scottish pride as there are
both the regular flag of Scotland and the royal
banner of Scotland in the background and the
colours used were orange and blue for the options
screen and the game over screen but the colours
could've also been used for the starting menu and
the characters attire. This creates a positive
connection as the character doesn't look
stereotypically Scottish so it can help appeal to a
larger audience in the rest of great Britain but with
the flags there to indicate the brands origin and
nature. It attempts at making you want to buy the
product as it incorporates Scottish details like the
Scottish flag and the banner of Scotland throughout
but it fails to sell the product well as it doesn't have
the comical value that Irn-Bru are famous for so in
the eyes of a regular fan of Irn-Bru fan this adver-
game is boring for Irn-Brus standards.

16. My Advergame
It is a parody of loads of these styled
games but mainly Mario or temple run etc.
this is because the entire advertising
campaign done by Irn-Bru is a parody of
whatever the topic of the advertisement it
is as it helps build there difference too
other brands allowing them to stand out.
This adver-game makes people want to
buy the product who live in other
countries as it shows that Irn-Bru are trying
to reach a new target audience. It isn't that
successful at making you want to buy the
product as it doesn't give a Irn-Bru themed
adver-game as the colour scheme is all
wrong and the obstacles do not link well to
Irn-Bru.

17. Video Comparison
The major similarities between my advert and
the 2 produced by Irn-Bru is the fact they are
both parodies of what you may see on tv
produced somewhere else like a horror movie or
coca-colas regular tv adverts. The reason I made
mine a parody is that Irn-Bru are renowned for
comical parodies in the advertisements
campaigns and I wanted mine to not take itself
so serious a I could tell Irn-Bru doesn't take itself
as serious as brands like Coca-Cola and wanted
mine to link into Irn-Brus usual style. The
strengths between mine and Irn-Brus adverts
are the link to Scotland and the traditional
production as mine doesn't have the cool
eccentric effects and a lot of Irn-Brus don’t
either.

18. Video Comparison
There is a lot of differences between my advert and the
2 I have chosen by Irn-Bru as they have a lot better
acting and involve a strong character with speaking roles
which mine does not which may be mine could be seen
as worse .
Another major difference is the editing quality as I
attempted to create suspense by adding a heartbeat
track which the change in scenes follows but it did not
work as well as imagined. Another difference is sound
quality as the beginning has the famous Scottish
bagpipes then later has the heartbeat track but the
bagpipes were majorly loud and makes the noise of the
heartbeat afterwards seem even quieter than it already
was.

19. Video Comparison
What I would've done to make my advert better
quality:
I would've spent more time on better and more
interesting angles and shots and focused on the
quality of the editing as I aimed to make it seem like
it was just one camera in hand and on a tripod as
that how the regular Irn-Bru adverts as they feel
quite easily filmed. The problem is my sound quality
is poor with the extreme loudness and extreme
quietness and my editing between heartbeats are
poor as the can that pops up on the screen is poor
and I could've done more with that and what pops
up, the ending screen was evidently rushed and
poor as I could've mad the font better and changed
the background.

20. Advergame Comparison
The similarities between my adver-game and the
Irn-Brus adver-games are that they are both
parodies of the sports in there's (weightlifting
and caber toss) and mine is a parody of the
popular games like Mario and temple run, the
reason they link because of the reasons they are
parodies is that Irn-Brus advertising campaigns
are more a less parodies as it has become the Irn-
Bru style for comical parodies. There is another
link that there are both hints towards the Scottish
pride as their character is wearing a kilt and my
adver-game as both the regular Scottish flag and
the royal banner of Scotland in it. The
visualization does have a faint link as they are
both 2d and from the same angle as this creates
the fell of quite and easy to make game which
links to Irn-Brus production style on their tv
adverts of easy to make to create the sense that
the viewers can easily identify that this is part of
the Irn-Bru advertising campaign.

21. Advergame Comparison
The difference between my adver-game and Irn-Brus
adver-game is that the production quality, there is a
huge difference as theirs is in much more detail and
has a lot more links to the colour scheme and the
fact its an irn-bru advert whereas mine is scarily
harder to figure out its an Irn-Bru adver-game as the
attention to detail in the 2 I have chose is majorly
better than mine as I could have altered parts o mine
like its colour scheme to match Irn-Brus regular blue
and orange.
Another huge difference between my adver-game
and the ones produced by Irn-Bru is the how smooth
the game flows as mine is stutters a lot and it
doesn't’t move smooth as compared to the pumping
Irn ones which is still very smooth even though the
the arms move very quickly it still has a smooth
finish to the motions.

22. Advergame Comparison
What I would've changed to make my adver-game
better :
I would’ve certainly made sure the quality in the
movements would’ve been smoother as it stutters a
fair bit when the character is running and the
movement of the Irn-Bru can chasing him is also
poor.
I wished I had payed more attention to detail and
made my start screen colours(instead of black,
green, yellow etc.) orange and blue as that’s makes
it easier to identify it as an adver-game for Irn-Bru.
Another way I could make it more of an Irn-Bru
adver-game could be to have changed the spilt
drinks of coffee to bottles of irn-bru or even have
changed it to its competition so like Coca-Cola or
something as that infers a negative feel towards its
major competition.