1. A Real Show of Love
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
2. The Reality
The African Elephant is an
endangered species due in
large part to the market
demand for ivory.
http://www.worldwildlife.org/species/
african-elephant
http://www.wcs.org/news-and-features-
main/gala-2014-the-matriarch.aspx
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
3. Why Now?
In 2013 more than 35,000
African Elephants were killed
for their ivory.
Nearly 100 elephants
are slaughtered daily.
http://www.96elephants.org/
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
4. Disrupt the Trade
Crushing ivory is vital to disrupting the
ivory trade and the respective markets
where it is trafficked and sold.
BUT the world also needs to see and
feel these incredibly caring and
thoughtful family loving animals and
rise up with a loud voice of love that
says no more to the slaughter, no more
to turning a blind eye!
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
5. The Challenge
Is to share their story in an
emotional, unmistakable and
unforgettable way to...
Capture the world’s
attention and people’s
hearts through art
and commerce.
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
7. Our mission
Putting the commercial power of fashion’s
elite and emerging influencers, designers,
retailers, media and markets together in
elevating elephant conservation.
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
8. Trunk Love:
A Dual Approach
● Live and digital trunk show
fashion events
● Original Trunk Love Elephant
installations “market/venue
take-overs!”
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
10. PROGRAM OVERVIEW: ELEMENT 1
Trunk Love Collective
A Fashion Experience to Experience
The fashion industry comes together
individually and/or collectively via
integrated TLC trunk events. Digital and
social media content will also include
TrunkLoveLive.com where designers and
partners (makers and creators) can stream
their events, as well as, have transactional
elements incorporated.
For example, see: theultimatetrunkshow.com
11. PROGRAM OVERVIEW: ELEMENT 2
Trunk Love
Installations
Disruptive Artscapes to Captivate &
Amaze
Artists from across disciplines —
fashion, digital and physical design, music
and entertainment, culinary arts and more
— will create original physical elephant
displays for installation in select venues
and cities.
Trunk Love installed landscapes will
feature individual elephants, elephant
families and herds.
Cliff=OR SIZE Medney/Branding Change, LLC :: Proprietary and Confidential
12. Imagine
New York City’s Central Park
featuring 150 elephants
throughout the park!
September Fashion Week 2016
featuring a herd complementing
the Bull on Wall Street!
A family of elephants reinventing
the Meat Packing District!
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
13. JUST Imagine
THE amazing selfies with the
Trunk Love elphies…
#TrunkLove, #TrunkLuv #PhantcyThat
HOW adults will talk with their kids
about what it all really means and the
beauty of Trunk Love.
WHAT is possible when the creative
and commercial power of the fashion
community brings the whole world in!
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
#PhantcyThat
14. Digital Exhibit
Bringing the Whole Wide World In
A digital exhibit and app will be
created to showcase more designs
and artists, as well as, our mission,
partners, and fundraising via
matching gifts, auction of original
Trunk Love designs, the sale of
related wearables, and merchandise.
For example, see: http://newyork.cowparade.
com/cow/gallery
http://newyork.cowparade.com/artist/A
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
15. Social Sharing
Remarkable visual and social shareable
elements are being imagined for Trunk Love’s
physical and digital landscape including an
industrial “digital” scale to literally get people
to weigh in on the side of elephants and
Trunk Love!
Elephants are the heaviest land animal on
earth and given the “average” African
elephant weighs between 4,500-11,000
pounds, getting dozens of people on the scale
to “weigh in” to equal one elephant will make
quite the image and point!
@TippingTheScales
#TTS4TrunkLove
#Weight4Nothing
#PhantcyThat
Cliff Medney/Branding Change, LLC :: Proprietary and Confidential
