Irn Bru Pro Forma

Info-graphic Research:
Job Roles:
- Stunt Performer – Average wage - $70,000
- Computer Games Tester – Average wage - £15,000 - £40,000 (depending on experience).
- Social Media Manager – Average wage - $45,260 - $61,000
- Advertising Media Buyer – Average wage - $51,702-$77,344
- Creative Director – Average wage - $48,988
- Editorial Assistant – Average Wage - $18,948
- Sport Journalist – Average Wage - $43,640
- Sport News/Reviews Presenters – BBC Average Wage (High End) – £377,272
- Sport Commentator – Average Wage - $57,980
- Sport Researcher – Average Wage - £26,997
Sports Media Related Job Roles:
- Journalist – Average Wage - $43,640
- News/Reviews Presenters – BBC Average Wage (High End) – £377,272
- Commentator – Average Wage - $57,980
- Researcher – Average Wage - $29,000

Sports Broadcaster Wages (Averages): Gender in Sports Broadcasting:
This graph shows the variation in sports broadcasters in the UK, Holland, and
Belgium.
Experience/Education Needed:
Step 1: Earn Your Bachelor's Degree. Many sports broadcasters
earn a bachelor's degree in broadcasting, communications, or
a closely-related field.
Step 2: Complete an Internship. Extensive on-the-job training
is required for a career in sports broadcasting.
Step 3: Advance with Experience.
Top End Sports
Broadcaster Earnings
The highest earning
Sports Broadcasters in
the United States earn:
$36.46
an hour
$75,850
per year
Senior Sports
Senior Sports
Broadcasters in the
United States earn:
$21.48
an hour
$44,680
per year
Experienced Sports
Experienced Sports
Broadcasters in the
United States earn:
$13.95
an hour
$29,020
per year
Junior Sports
Junior Sports
Broadcasters in the
United States earn:
$9.62
an hour
$20,000
per year
Starting Sports
Starting Sports
Broadcasters in the
United States earn:
$8.39
an hour
$17,450
per year

Sports Broadcaster Roles:
- Presenters
- Announcers/Commentators/Reporters
- Audio and Video Technician
- Camera Operators
- Graphics and Replay Technicians
- Producers and Directors
- Spotters and Statisticians
- Stage Manager
- Technical Director
Sports Commentator Types:
- Main Commentator
- Play by play commentators describe what is
happening in the game/match while it is happening,
for example in a boxing match the main
commentator would state what type of punches
(jabs, hooks, etc.) that the boxers are throwing and
simple points about what is happening in the ring.
- Colour Commentator:
- Colour Commentator’s assist a main commentator
during the game/match they are commentating on,
these are usually old professionals of what they are
commentating on, this means they can give good
insight into parts of play. An example of a colour
commentator is an ex footballer commentating on a
football match, such as Gary Neville.

Info-graphic Bibliography:
- Anon. (2016). Sports Broadcaster Salary. Available: https://www.sokanu.com/careers/sports-broadcaster/salary/. Last
accessed 13/09/2017.
- Anon. (2012). It’s a man’s world: gender imbalance in sports reporting. Available:
https://epidemiologista.wordpress.com/2012/12/05/its-a-mans-world-gender-imbalance-in-sports-reporting/. Last
accessed 13/09/2017.
- Anon. (2015). How to Become a Sports Broadcaster. Available:
http://study.com/how_to_become_a_sports_broadcaster.html. Last accessed 13/09/2017.
- Frank Angst. (2017). Overview of Careers in Sports Broadcasting. Available: https://www.thebalance.com/overview-of-
sports-broadcast-jobs-3113341. Last accessed 13/09/2017.

Info-graphic:
Put your info-graphic design work here.

Research:
Describe how you located, retrieved and stored information:
I got my information through many different sources, as referenced in the bibliography section. I located these sources
through google searches of specific information and the choosing the most legitimate sites. I then stored all the
information on this pro-forma so I could go back to this whilst making my infographic. This was very useful as a lot of the
information I gathered was used in the final product, the table of sports broadcasting variation being the most used and
most important part of my research. Overall I believe the research went very well. I used a lot of websites to find some of
my information, I believe a strength of this is finding out facts from legitimate websites - these will help as they will show
you things about the product you may not have known - as well as other peoples opinions.

Client research: Facts.
The client I am researching is Irn Bru, they make the Irn Bru fizzy drink,
in variations such as sugar free, xtra, and original, as well as other
related products to this, such as Irn Bru flavoured sweets, lollies, etc.
Irn Bru is owned by the company Barr, who also produce many other
drinks, such as Tizer, Rubicon, KA and Rockstar energy drinks. Barr was
founded in 1875 by Robert Barr in Falkirk, and his son set up a second
soft drinks business in Glasgow, which was taken over by his brother
Andrew Greig (A.G) Barr in 1892, and it was Andrew who originally
sold Irn-Bru, which was first named Strachan’s Brew, and then
changed to Iron Brew. But due to laws they had to change the name
from Iron Brew to Irn-Bru, the law made them re-brand Iron Brew as
they didn’t actually brew the drink, and therefore they had to change
the name to Irn-Bru.

Client research: Advertisements (Picture/Poster).
They mostly advertise through comedy, as the examples on
the right shows, they use this as they believe this is the
best and most effective way to draw in there target
audience. The majority of the adverts are linear, as well as
being realist. The appeal and persuasion of these adverts is
comedy & humour, as well as them using dreams and
fantasies in a humorous way. This uses a reward power, as
it shows the product having a positive benefit on the
characters used in the advertisement.
Many of these adverts have been labelled as controversial
due to some of the content, for example the “Cheer up,
goth! Have an Irn-Bru” advert was labelled as controversial
due to the grouping of goth’s in the advert and people
complained about it promoting bullying.

Client research: Advertisements (Video).
In Irn Bru’s latest TV advertisements there is a running theme, each character is in a
situation that some may find awkward, or uncomfortable, to combat the situation
the characters take a sip from the Irn Bru. This is a good advertisement as they use
comedy as well as showing that the Irn Bru can help in a series of situations,
meaning that drinking Irn Bru can get you through anything, this is the reward
power factor of persuasion. They use a linear narrative structure in all of these
adverts, with factors of realism and anti-realism within the same advert, this
meaning some parts can happen, such as the situations, but drinking Irn Bru won’t
get you through these situations, so that part is anti-realist. The appeal and
persuasion of the adverts are comedy & humour.
There are a few adverts of Irn Bru’s that have caused controversy, such as the
advert where a man drinks Irn Bru to get through the situation of his wife wanting
to call there child “Fanny”, this caused controversy amongst parents as they believe
it taught there children the word fanny. It received 24 complaints.

Market research:
The market Irn Bru is in is the fizzy drinks market, this market is very popular and therefore
they have a lot of competition in many different places across the world, currently Irn Bru is
the number one most popular fizzy drink in Scotland – the only country in the world where a
fizzy drink made by the Coca-Cola company is not the most popular fizzy drink, making this the
most well known rivals. As well as Coca-Cola there are many other rivals that Irn Bru have to
deal with in this market, an example of a place where they are not very popular is in England,
where they aren’t even in the top 10 most selling soft drinks.
Other competitor to Irn Bru’s company (Barr) are PepsiCo/BritVic – who produce products
such as J2O and Tango, Suntory – who produce Ribena and Lucozade, and RedBull.
Global Rankings (Forbes):
These rankings are for all profits made, so this will not necessarily just be for the drinks profit.
1. Pepsi-Co/Britvic
2. Coca-Cola
3. Dr. Pepper/Snapple
4. Monster
5. Suntory
Barr are not in the top 2000 on the Global Forbes list and can therefore
not be compared.

Audience research:
The main audience for Irn Bru is males from around 16-28, this is shown by the
advertising that they use, they use comedy in their adverts in order to appeal to
people of around these ages, as they are more likely to buy a product based on
remembering the advert and comedy will make them remember it, as they are
more likely to remember the punch-line from a comedy advert than just a line in
any other type of advert.
They appeal to this audience in many different aspects, including the adverts,
another main appeal of Irn Bru to people is that it is a very Scottish drink,
this meaning that people from Scotland may want to drink Irn Bru as it is like
a representation of the country that they live in, it could be a way of using
patriotism to support local brands.

Audience research - Questionnaire:

Audience research:
These screenshots are from a survey I made regarding Irn Bru and advertising, the results are positive towards Irn Bru but
also shows that there is competition. Also the results show peoples opinions on advertising, they preferred the comedy style
that Irn Bru use in Q7, and chose comedy as the preferred kind of advertisement in Q8. Most other questions compare or
ask about soft drinks and Irn Bru, this helps me to get an opinion on the drink and the target audiences specific thoughts on
this, an example of this being Q2 and Q5, which can compare how often people drink soft drinks and how often people drink
Irn Bru, the questions show that the majority of people drink Irn Bru rarely, where as most people drink soft drinks either
every day or a few times a week.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

Idea Generation – Print Advert:
The overall idea for the link between all the adverts is “The Irn Bru Games”. This would be presented in an Olympic style
way, showing people competing for Irn Bru in many different competitions. There are different ways in each advert that
this will be done.
Firstly there is the print advert, this is less of a competition based advert and more of a show of Irn Bru being a prize. The
advert will show a podium, with Irn Bru Xtra on the top position, showing that it is the best out of all other drinks, the
other two podium positions will be parodies of other popular drinks, working into the comedy that the target audience
wants in an advert.

Idea Generation – TV Advert:
In the TV advert the Olympic style presentation will be used. The story of the advert is that many people are competing in
different sports, but with a twist. The sports will be modified slightly in that each sport will use a product of Irn Bru, for
example a hammer-throw using a 2L bottle of Irn Bru, or a shot-put using a can of Irn Bru, there will be many different
examples of this in the advert, and then it will end with a celebration ceremony, similar to the Olympics, but instead of
medals it will be Irn Bru Xtra, the slogan of the advert will be “People do Xtra for Irn Bru Xtra”. This will work in elements
of comedy, as the target audience said they preferred comedy style adverts as well as choosing the comedy adverts as
there preferred adverts out of the ones already made by Irn Bru.
I also feel like this advert would fit well with already made Irn Bru adverts and not feel out of place, while still being very
original compared to the others.
Idea Generation – Advergame:
This also uses the competition base from the other adverts, the competition here is a game of pong, this works through
using the can as the ball would be in a usual game of pong, and they are competing to be able to drink the can, with the
other player trying to block the can from being drunk by the other player, each players mouth will be the side of the
screen. The winner will then be shown in an animation where the can is tipped into the mouth and the winner gets to
drink the Irn Bru can, I will also include the sound effect of a gasp after you take a drink and feel refreshed from it.

Idea Generation – Mood Board:
/

Individual Idea:
My overall idea’s are Olympic games themed advertisements, the three different adverts will all be based around
competition in an Olympic style presentation. This can implement humour in the adverts as instead of the normal
Olympics everything is replaced by Irn Bru, an example of this being the Irn Bru throw instead of the hammer throw,
where they will throw a 2 litre bottle of Irn Bru. The competition prizes will then be presented as Irn Bru Xtra, the slogan
of the advert will be, “People do Xtra, for Irn Bru Xtra”. The print advert would be based on the podium design, with Irn
Bru being shown at the top, and possibly having rivals imitated on the other two podium places. The video advert will be
fully based on the Olympic style presentation, having different Olympic sports replaced with versions including Irn Bru,
and a presentation of Irn Bru Xtra to the winner, this will include comedy. Then finally the advergame will be similar to
pong, but instead of a ball there is an Irn Bru can, each player guarding it from going into the other players mouth. I think
this fits in with the target audience as they stated they prefer comedy adverts and these should all include elements of
that in them.

Planning Docs (Advergame):
Synopsis of game idea:
The story of the game is a competition, this is played out through a game similar to pong, the competition is for an Irn Bru can and the
winner is shown an animation of this can being drunk by the character. In order to win this you must beat your opponent in a game of
pong, this game is where the ball, or can in this case, is hit back and forth by each player until one can get it past the other, from this the
animation of drinking the can will happen, as you have managed to get the can past the other player.
Characters/Assets/Sound Effects/Dialogue/Music:
The game will include two characters battling over who gets the Irn Bru can. The layout will include a couple of menu screens before the
game properly starts, and then there will be an arena layout, with both characters on either side, once the winner is decided there will be
a winning screen. The sound effects will include the drinking of the Irn Bru once the person has won, as well as menu sound effects for
when you select to play the game, as well as this I could include a sound effects for each time the can is hit by either player. There will be
no dialogue involved as there won’t need to be any dialogue between characters. There may be some backing music, if I can find any that
is copyright free and suits the gameplay.
Layout Plan:

Proposal:
Working Title:
Bru Battle
Product’s Purpose:
Entertainment and to advertise Irn Bru.
Genre:
Arcade.
Audience:
The ages will be from 5-18, as the game is simple so people of these ages will easily be able to understand the game. Both genders will be aimed at during the production. The social status is all of ABC1C2DE, as none will be
specifically targeted during the production. The psychographic of my target audience will be a belonger, this is as they get there interests from friends and family, and a game such as this, similar to a sporting contest, will be an
interest that is passed through family and friends.
Legal & Ethical Considerations:
There will be no copyrighted materials or any sort of material I cannot use in my product, this will help to not get my game copyrighted by anyone. There will be no restrictions on my game as there is no material inside the game that is
inappropriate for people of any ages. As well as this there will be no offensive materials used towards any ethnicity, race, or any specific group, meaning no one can get offended by any of the features of my advergame. My game will
be using original characters while using the logos of Irn Bru, which the game is advertising. My game is inspired by Pong, but will be very different as it isn’t just the simple game format from this.
Export Format:
MP4
Size of Project
There will be one product
Schedule
It will take around two weeks to make, the first week will be designing characters and choosing certain screens and menu’s, whereas the next week will be animating and including sound effects.
Budget
This won’t cost anything to produce.
Resources
 Google Chrome/Internet
 Adobe Photoshop
 Microsoft Word
 Microsoft PowerPoint
 Computer/Mac
 Phone (Possibly)
Brief Fulfilment
It fills the requirements as it is a game that will heavily advertise Irn Bru and will promote the company well.

Style Sheet:
Colours: Fonts:
Adobe Gothic Std B
Arial
Berlin Sans FB Demi
Copperplate Gothic Bold
Impact
Forte
Rockwell Condensed
Tekton Pro Ext
These fonts would all be used depending on the relevance to
the part of the game they are, for example the Irn-Bru logo, or
just a certain font that fits into the menu’s and makes them
look better.
These colours would all be used depending on the
relevance to the part of the game they are, for example the
Irn-Bru can, for the blue and orange, or just a certain
colour that fits into the menu’s or the actual gameplay and
makes them look better.

Planning Docs (Print Advert):
Synopsis:
The story behind the advert is that Irn Bru always beats the competition, there will be a podium involved to keep the Olympic style theme
going. The advert is also based around comedy as there is two parodies of competition, these being Coca-Cola and Pepsi, the Coke Zero
will be changed to Joke Zero, and Pepsi Max will be changed to Min, showing the competition don’t get the most out of there products as
well as making sure they look lesser in comparison to the Irn Bru Xtra. The slogan being that Irn Bru Xtra always wins, as well as the slogan
of all the adverts, People do Xtra for Xtra.
Style Sheet:
Fonts: Colours:
Adobe Gothic Std B
Arial
Berlin Sans FB Demi
Copperplate Gothic Bold
Impact
Forte
Rockwell Condensed
Tekton Pro Ext
These colours would all be used depending on the
relevance to the part of the poster they are, for example
the Irn-Bru can, for the blue and orange, or just a certain
colour that fits into the poster that could be used as a
background.
These fonts would
all be used
depending on the
relevance to the
part of the poster,
for example the
Irn-Bru logo, or
just a certain font
that fits into the
poster and makes
it look better, such
as a title font.

Planning Docs (Print Advert):
Layout:

Planning Docs (TV Advert):
Shot List
Shot No. Shot Type Estimated duration Description/notes (e.g. camera movement, specific directions for performers, etc)
1 Long shot 4 seconds Simple introduction to the Irn-Bru Games.
2 Wide shot 3 seconds Still shots, maybe a dolly zoom. Shot-put throw with Irn-Bru can and/or bottle
3 Wide shot 3 seconds Still shots, maybe a dolly zoom. Caber toss with irn-bru can and/or bottle
4 Extreme wide shot 2 seconds Still shots of a javelin with Irn-Bru cans and bottles.
5 Close up shot 2 seconds Javelin going into the ground. No camera movement. Using Irn-bru cans and/or bottles.
6 Low angle shot 3 seconds Hammer throw, no camera movement. Using Irn-Bru cans and bottles in the process.
7 Wide shot 3 seconds Basketball throw with irn-bru cans and bottles.
8 Close up shot 1 second Irn-bru landing in the hoop.
9 Close up shot 1 second Irn-bru throw different angle and shot.
10 Close up shot 1 second Irn-bru landing in the hoop.
11 Wide shot 4-5 seconds Shot of a podium and the winner, maybe a zoom in on the winner.
12 Close up shot. 4-5 seconds Outro, close up shot of irn-bru can with text about time, place and channel.

Date: 29/09/2017
Project: TV Advert
Client: York College
Call time: Crew 9am
Assembly Point Atrium
Lunch
time 12:20 Lunch Place Cafeteria
Wrap 4:30pm Weather TBC
Cast List
No. Name contact no. call time
1 Jack Henderson 07852 627909 9am
2 Daniel Corr 07711 784273 9am
3 Charlie Davison 07557 511626 9am
4 Jack Ward 07492 733233 9am
Client contacts:
Name Title Contact Number
Irn-Bru Owner
Kit Movement:
item person responsible
Camera Jack Ward
Irn-Bru Everyone
Location List
No. Location time in time out parking
1 Field N/A
2 Sports Hall N/A
3 N/A
4 N/A
EMERGENCY DETAILS:
York College 01904 770200
contacts:
Name Role Contact Number
Daniel Corr Actor 07711 784273
Jack Henderson Actor 07852 627909
Jack Ward Camera Man 07492 733233
Charlie Davison Actor 07557 511626

Pot. Problem Effect on Production Solution/Control Person Responsible
Throwing Cans &
Bottles.
Could injure one of the
people.
Make sure it is done
safely and directed the
opposite way from any
people.
Everyone.
Injury from activity. Injury of people. Warm up properly
before any strenuous
activity.
Everyone.
Equipment getting
broke.
Wouldn’t be able to
film anything.
Be careful with
equipment and use
safety equipment
provided.
Everyone.
Trip on wires. Injure people. Tidy all wires used,
make sure they’re out
of the way.
Everyone.
Water on equipment. Break equipment and
stop us using it.
Make sure to use
safety equipment.
Everyone.
Losing SD card. Would lose all film
already created, as
well as stopping us
from filming further.
Keep in a secure place
at all times of use.
Everyone.
Editing software
crashing.
Won’t be able to edit
any of the adverts.
Use other software or
wait until it fixes.
Everyone.
Footage corrupting. Lose all footage
collected.
Back up footage in
multiple places.
Everyone.
Poor planning. Make certain things
harder/impossible.
Plan thoroughly before
hand.
Everyone.
People are ill/don’t
turn up on the day.
Mean characters won’t
be in the advert.
Others may have to
cover for them or wait
until another time.
Everyone.

Finished Stuff – Process – Advergame:
Firstly I created the menu screens in my game. These would have different uses and options, such as the first screen
having an instructions or play option, and then the next being options for difficulty, these were made through using
different shape tools and the text tool, as well as designing different parts using the paint brush and pencil tool, such as
the Irn Bru can.

From there I designed the background of my actual game, to do this I created the two goal area’s, these being mouths, as
the story of the game is to stop the Irn Bru from reaching the opponents mouth. To design this I used mostly the paint and
pencil tool as well as using the shape tool a couple of times. From there I created certain aspects of the game that were
needed to play, such as the Irn Bru can, being used as a ball, as well as the two player paddles at each side of the screen,
these are needed in order to play the game and were created using the paint/pencil and shape tools.

After that I then went onto the actual gameplay of the advergame, to do this I would have to animate each layer using the
timeline feature in Photoshop. To use this feature you would have to duplicate layers, and place them in chronological
order on a timeline, in order of how you want your game to flow. The timeline is shown above.

After I had finished the animation of the game I then created a winning animation, this included the winner getting the
can of Irn Bru tipped into the mouth of the character for their player, then it shows that the player has won through taking
his paddle and stating who the winner is. This completes the objective of the games story, which is to get the drink. This
was made through using the paint & pencil tool as well as using the timeline to animate it.

After that I then created a sponsored screen at the end, further showing that the game is sponsored and brought to you
by AG Barr and Irn Bru, on the screen the logo of AG Barr fades in, grows a tap, and pours a drink of Irn Bru out, then the
words Enjoy Xtra are faded in, and that is how the game is finished. To do all of this I designed each element with the
paint tool and text tool, and animated it using the timeline.

Finished Stuff – Advergame:
.

Finished Stuff – Process – Print Advert:
To start off my print advert I decided to make a podium, as my advert is going to revolve around the Olympic theme, with
Irn Bru winning. To do this I found a picture of a podium and took some of the elements of that podium in order to make
my own, my own podium being for the “XtraLympics”, a play on words with the Irn Bru Xtra being the focus of the advert,
as well as the Olympic theme. To do this I used the paint and pencil tools, in order to design aspects of the podium, as
well as the clone stamp tool to get rid of many parts of the podium that were unneeded, branded, and didn’t fit into the
design.

From there I then created the two other podium finishers, these are a mock of Coca-Cola and Pepsi, spinning the words
they use on “Coke Zero” and “Pepsi Max” to be Joke Zero, and Min rather than Max. These were made by using an original
can and editing out the actual branded parts of the can, just keeping the colour and shape of the can, and from there I
created designs similar to those of the real cans, but would use the two different mocks I had created rather than using
actual branding, this also gets around me not being able to use other brands in my advert. The tools I had to use to create
this included the clone stamp tool, in order to block out parts of the branding, while still keeping the original colours of
the can, the paint and pencil tool, to design aspects of the cans, and the shape tool, to also design certain aspects.

After that I put the can of Irn Bru Xtra in the winning space on the podium, it is placed there as the advert shows how Irn
Bru always wins, and beats all the competition. As well as this I added a medal and flowers to the can as in an actual
Olympic ceremony this is what is given to the winners, I was trying to create a scene as similar to an actual Olympic medal
ceremony as I could possibly do. To do this I used the selection tools to get certain parts of images out of the unnecessary
other parts of the images.

From there I then added titles and branding, this includes the Irn Bru logo, as well as a couple of slogans for the advert,
including “Irn Bru Always Wins” and “Do Xtra For Xtra”, this makes the advert fit into the theme more as the other adverts
will also include the similar branding and slogans to this. To make all this I used the text tool as well as paint and pencil
tools in order to design certain parts.

After that I then changed the background of the advert, I felt that this background made it feel more like a real ceremony,
as it is similar to an audience at an actual Olympic medal ceremony, it makes the advert look more real, rather than having
a background of just an orange pattern, this adds depth to the advert as it shows an extra layer of realism. As well as this I
added confetti to fall onto the Irn Bru can, as this would also happen to a winner of a gold medal in the Olympics, and it is
very common with a celebration. To make these aspects firstly I took a picture of a crowd behind an Olympic medal
ceremony, and edited out the people and podium using the selection tool, from there I had many gaps so I had to use the
clone stamp tool in order to go over the spaces left by me getting rid of the people and podium, this gave it a more
realistic look rather than having gaps all over the background of my work.

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