Research

1. Research
Ayrton Starkey

2. Existing Product
The masthead of this magazine
uses a font which is Sans Serif and
has a bigger font size than
anything else on the page. The
white colour grabs attention over
the dimmer and more colourful
image of which it is behind.
The main image of this magazine
shows a selection of celebrities
which are all in the film that this
magazine is focusing on. The star
power of this may be enough to
make somebody purchase the
magazine due to it. Most of the
actors are looking away from the
camera. This doesn’t create the
effect of making the reader feel
connected like they would do if
they were all looking directly
towards the camera. The image
also has a lot of colour in it which
makes it look more aesthetically
pleasing to the reader.
The header of this magazine seems to
get bigger by each line of text
eventually leading to the masthead
which is much larger. The colours also
alternate between red and white for
each different thing that is mentioned.
This header is used to give some
insight in to what is inside that
magazine and what it covers.
The layout of the magazine is very
colourful due to the main image yet
the writing is in bold colours which
cut through the image so that it
catches your eye. This makes the
magazine look professional and
appealing to the consumer. The
layout is also not very busy and has
limited captions and text. This makes
the magazine feel as though it is of
better quality and less cheap.
There is no barcode on this
magazine. This is due to it either
being on the back or due to it being
sold online. Since there is no barcode
it makes the magazine look better as
it is not standing out and pulling the
attention of the reader.
The text at the bottom of this
magazine also follows the same
theme as the text in the header.
This text also tells you what to
expect in the magazine but
since it is at the bottom it is less
important than what is
mentioned at the top in the
header.

3. Existing ProductThe main image of this magazine is
only of one character yet it takes up a
majority of the space on the page.
This character is the main focus of the
front cover and it can attract more
people to buy it as they know the
character and wish to read the
magazine. They are also looking at the
camera which can be used as a form
of interaction to connect with the
consumer and convince them to
purchase the magazine.
The masthead of this magazine uses a
font which is informal yet seems to fit
well with the theme of the magazine.
The colours of this masthead match
the colours portrayed by the main
image as the character is wearing blue
and orange fighting robes. Like most
other magazines, the masthead is
behind the main image yet still visible.
There are several sub images on this
front cover. These sub images are
being used to show what topics and
shows are going to be talked about in
the magazine. These images can drive
more people to buy the magazine as a
consumer can walk past and notice
that one of their favourite shows is in
one of the images and they might buy
the magazine due to it.
The layout of this front cover is very
colourful yet the colours in the
background don’t draw attention
from the main image and the
masthead.

4. Existing Product

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your own production work?

7. Questionnaire Analysis

8. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

18. Interviews

19. Interview 1
• What is your age?
• How often do you read magazines?

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Bibliography

24. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)