The document provides an analysis of a real Irn-Bru television advertisement and advergame. It examines the structures, techniques, images and decisions used in both. For the TV ad, it analyzes the four parts and how each part progresses the story and message. It discusses the use of shots, colors, sounds and wordplay to contrast a dull scene with the energy of Irn-Bru. For the advergame, it describes the Scottish woodland setting, Scottish character and collectable Irn-Bru cans that provide strength. It notes these appeal to the target Scottish audience and aim to associate Irn-Bru with energy and strength.

1. Evaluation
Josh Palmer

2. Real Video
• Structures and techniques of TV advertising
– How has it been put together, what images have been used, what shots follow each other, editing techniques, etc? Why have these decisions been made?
– There are four parts to the ‘real advert’. The first part consists of depressing images and acting to set the scene and exaggerate the depressing factor of the
first part of the ad. You can see this by some of the images used. Firstly they use a dull looking house, with grey skies around it, to emphasise the fact that
the first part is really dull and depressing. It tells the viewers that this place is really boring and nothing goes on in this house. They then cut the camera and
show the inside of the house. They show a lot of old people and at this point and then it tells the viewers that it is an old persons home, which are commonly
known to be boring and depressing. They also show this boringness by using no music go with this scene. However they do use some background SFX of
people coughing and a tv that is really quiet. This brings almost a dead vibe to the viewers and shows them that the old people do nothing all day but sit
about.
– After setting the scene the advert progresses to the second part they show that the workers are really board of working there and they even say ‘’can we
go?’’ in a Scottish accent to target their target audience (Scottish people). The workers then go on to say that they ‘’cant go’’. The worker says this with a
don’t let the old guy hear facial expression. This tells the viewers that the workers really don’t want to be there but they have to and that they are board too.
The old guy then says ‘’don’t be a cant, be a can’’ and then shows two cans of irn-bru which have the original blue and orange colours on which totally
contrast with the grey colours around the room. This tells the viewers that irn-bru is not boring and dull. It is colourful and lively. They also used a bit of word
play in the slogan to show some comedic effect to if. The word can means two things in this instance. It means can do something and the product of irn bru
can.
– The third part of the ad is the realisation that the characters have. They realise that the irn-bru is really nice and livens things up. This is shown when they
drink the irn bru and look at each other. They used close up shot on this part to show the viewers that they are only getting more motivation to do thing
because of the irn bru. This is then shown when the camera cuts to an action movie looking scene with bright lights and music in the back ground. This is a
big difference to the dull house. this is the most important part of the ad because it shows the viewers how irn-bru makes you want to do more lively things
like go to a laser tag. It makes the viewers want to buy an irn-bru.
– The forth part of the ad is the ending where they repeat the slogan ‘’don’t be a cant be a can’’ and there are a few irn-bru cans. This works really well
because they had done it in a way of showing the viewers an example of someone being a ‘’cant’’ and then turning into a can, from an irn bru and now they
are offering a can of irn-bru to the viewers asking them to change from a ‘’cant’’ to a can’’. Most viewers saw how it worked out for the old man and want to
try it for them selves.
– In this ad there were a lot of close up shots when there was dialogue and it worked perfectly because it showed the viewers who was actually speaking which
came in useful by the end because they showed a close up shot of the two people complaining having fun. They needed to show the viewers it was them.
– Factors of Persuasion
– How have the producers tried to make you buy these products? Consider the list we looked at earlier in the unit.
• Styles of advertising
– What style of advertising has been used? How successful is it in making you want to buy the product?
AD Link: https://youtu.be/UkdEL57BmM4

3. My Video
• Structures and techniques of TV advertising
– How has it been put together, what images have been used, what shots follow each other, editing techniques, etc?
Why have these decisions been made?
– Firstly I started off with a log shot of the character who is good. I put him in white clothes as white is associated with
good normally. I then followed this shot with another long shot of the bad character, who is wearing black. I put a
tension building sfx in to build tension. So at this point the viewers can see a good character and a bad character. This
fore shadows the events to come. After this the characters move into a long shot and this is when the first part of
dialoge come in. The bad character asked for the wallet of the good character and throws for a punch. As the punch is
being thrown the camera cuts to a close up of the good character getting punched in the face. I did this so there
wasn’t as much violence in the ad as I didn’t want it to promote violence. After this there is a medium shot of the
good character layed on the floor in pain which shows the viewers he is hurt and it would take a lot to get up. Then a
mysterious man throws him the irn bru and then it cuts to a closeup of the good character drinking the irn bru, with
the label facing the camera to show its an irn bru. Using sfx, vignettes and a close up shot I made it seem like irn bru
was really good for you. I then cut to a long shot of the characters fighting and the good character, who is holding an
irn bru, significantly wins the fight. I used comic book style oxymoron's to hide the fighting as I didn’t want my ad to
promote violence. I then moved into a medium shot to show the irn bru off. I then put a graphic around the irn bru to
advertise it and show how much it costs. I also used a catchy slogan ‘’fight off your problems with irn bru’’ to make
the viewers think that irn bru will help your everyday problems. I used the word ‘’fight’’ because the ad was about
fighting. Finally I did a close up shot of the bad guy saying ‘’I wish ia had an irn bru’’ for a comedic effect.
• Factors of Persuasion
– How have the producers tried to make you buy these products? Consider the list we looked at earlier in the unit.
– What I tried to do was show life without an irn bru and then what life was like after drinking an irn bru. I did this by
showing that the character got beat up because he did not have an irn bru or the energy to fight. After drinking the
irn bru the character was able to easily fight the bad character off. I then used a slogan ‘’fight off your problems with
irn bru’’ to show that its not just for actuall fighting and it can be used for everyday problems.
• Styles of advertising
– What style of advertising has been used? How successful is it in making you want to buy the product?
– I kind off stuck to a comedic style, like all of the other irn bru ads. I then added a little action to it aswell so the
viewers can enjoy it in different ways.

4. Real Advergame
• Structures and techniques of advergames
– How has it been put together, what images/characters have been used? What are the obstacles to
avoid/collectables to collect etc? Why have these decisions been made?
– First of all they have set the game in a grassy woodland terrain. They have done this because Scotland has
this sort of terrain and irn bru is really big in Scotland. In the back ground they have also put mountains as
Scotland is well known for the highlands. The character used is a stereotypical Scottish man who is wearing a
kilt and other traditional Scottish gear. They have made this decision because irn bru is a really big drink in
Scotland and Scottish people are their main audience. The collectables in this game are little irn bru cans
you need to collect to make your ‘girder’ go further. Without the irn bru you cannot throw your ‘girder’ as
far. This decision has been made because they made it look like irn bru cans give you strength to throw the
‘girder’ further.
• Factors of Persuasion
– How have the producers tried to make you buy these products? Consider the list we looked at earlier in the
unit.
– They try to persuade the people to buy irn bru by putting the irn bru logo everywhere.
– Another way is that the irn bru cans essentially give you strength in the game and it makes people think that
it might give you strength in real life.
• Styles of advertising
– What style of advertising has been used? How successful is it in making you want to buy the product?
– They have used stereotypical characters to get to their target audience in a game to try and make the
audience want to buy the product.
Game link: http://www.irn-bru.co.uk/game/girder-toss

5. My Advergame
• Structures and techniques of advergames
– How has it been put together, what images/characters have been used? What are the obstacles to
avoid/collectables to collect etc? Why have these decisions been made?
– In my game I have used a stereotypical Scottish character, he has ginger hair. He is also wearing the irn bru
colours. The location of my game is in the Scottish highlands hense the hill, grassy terrain and the clouds. I
did this because it brings more of a Scottish feel to it as Scotland has the biggest audience for irn bru. The
hilly terrain, what is a part of Scotland, is the obstacle and tries to stop the an from potting the ball.
• Factors of Persuasion
– How have the producers tried to make you buy these products? Consider the list we looked at earlier in the
unit.
– I have put loads of irn bru logos in the game so it makes you want to buy the product as it is part of the fun
game. Also this game makes you feel apart of Scotland, being in the highland etc. So you might want to go
out and drink an irn bru.
• Styles of advertising
– What style of advertising has been used? How successful is it in making you want to buy the product?
– I have used stereotypical characters to get to their target audience in a game to try and make the audience
want to buy the product.
– It has a kind of nice style. Being in the highlands playing golf is a nice thing to be doing and it makes people
want to get up, have an irn bru and do it.

6. Video Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? Reference the technical qualities of
your advert compared to the professional one (does yours show off any
interesting/visual impressive skills)? What techniques did you use to produce
it? What was difficult/complicated to do? What are the strengths and
weaknesses of your own advert? How would you change your advert if you
could do so?
Professional ad link: https://youtu.be/UkdEL57BmM4
My advert is showing the audience that an irn bru makes you stronger so you can fight off your
problems, which would appeal to most of the audience. However the professional one is showing
that with an irn bru you can make the most boring, dulled down thing into fun. This would also
appeal to most of the audience. The proffersional ad has comedy to portray this and mine has
action to portray this. Both ads are structured the same. Both start with an introduction to the
scene/charecters. In this part you can see the problem but it has not been mentioned yet. In the
middle it shows the actual problem and actually/tries to resolve it. And in the last stage it shows
the outcome of the resolution. (begging,middle,end).
Compared to the professional advert mine looks amateur. This is because some of the techniques
used were not as well done. The use of dulling down a screen, in the professional one, was really
well done to show the dullness of the scene was really well done. In mine I tried to foreshadow
that there was danger to come by trying to make it darker. It wasn’t really pulled off well and I
could have changed the saturation or brightness to do this better. Also I could have spent more
time editing the ad as there are a few mistakes I didn’t notice during the editing stage.

7. Advergame Comparison
• Compare each of your products to the similar professional advert
– Discuss the similarities and differences? Reference the technical qualities of
your advert compared to the professional one (does yours show off any
interesting/visual impressive skills)? What techniques did you use to produce
it? What was difficult/complicated to do? What are the strengths and
weaknesses of your own advert? How would you change your advert if you
could do so?
My game has a
moving back
ground.
The sky only has one colour. It
would look better it it was layered
with different colours to look
more real. I would change this if I
had the chance.
The character is a
stereo typical
Scottish person, to
appeal to the
audience.
There is a sign on
how to play the
game.
My controls are
actually on the
screen. This is good
because it makes it
easier to play.
The mud doesn’t look
amazing. I tried to put a lot of
detail in but I didn’t really
know how. I could have
layered it in different colours.
(deeper it goes the darker it
gets)
I tried to use irn bru
colours to make it seem
like more of an
advergame. I also put in
the logo in the mud. I
would have put more
logos in if I had the
chance.
They both
have similar
power bars to
show the
power of the
object.
Unlike th4e
professional I didn’t
really think of the
actuall game.
Scottish people are
not well known to be
golfers so it might
not appeal to them
as well.
There are collection items in
this game, to help progress
in the level. I could have
done something like this,
especially with can of irn
bru.
Their character is in the middle of the screen
whereas mine is at the left.
The background environment is really
detailed compared to mine. I could have
tried and put in more things in the back
like trees or things with irn bru on.
This game is
endless and the
back ground
keeps changing
as you go along.
Their power bar is in a triangle shape
whereas mine is a circle. This is
because I needed to put a go sign in to
help the audience.
The controls are hard to
grasp in the professional
game. It makes you read
them before the game as
well before you can play.
Most gamers are inpatient
and don’t want to sit
through this