The document discusses how the media project used, developed, and challenged conventions of comic horror films. It used stereotypical "blonde bimbo" characters but developed conventions by making the main character Asian. It challenged conventions by not creating a comical feel with music, using transitions like fade ins/outs, and filming scary scenes in daylight. Narration was added to explain the story more clearly. The film company name, costumes, makeup, and props also developed or challenged conventions. Editing techniques like transitions and slow motion were used to challenge conventions. The radio trailer emphasized stereotypes through a deep voiceover and similar music/sounds to other comic horror trailers.