The document discusses the reasons for choosing a horror genre for a student film trailer project. It was chosen over comedy because horror allows for more creative freedom with ideas. The idea for the trailer centers around a town under attack from a serial killer who stalks the main character. Research was conducted on conventions of popular horror films and trailers. The target audience is 16-24 year olds and the trailer will aim to appeal to them through stereotypes, timing of release, and building anticipation online. Locations include the school and a student's home.